The Customer Relationship Management (CRM) Director designs and executes a strategy that delivers ... Design a comprehensive systems training plan to support change management, continuous improvement ...
The Customer Relationship Management (CRM) Director designs and executes a strategy that delivers ... Design a comprehensive systems training plan to support change management, continuous improvement ...
CRM Developer
Cockeysville, MD · On-site
Sinclair has an exciting opportunity for a CRM Developer to join our Enterprise Solutions organization! Our Enterprise Solutions team is the technological backbone of our corporate processes ...
CRM Developer
Cockeysville, MD · On-site
Sinclair has an exciting opportunity for a CRM Developer to join our Enterprise Solutions organization! Our Enterprise Solutions team is the technological backbone of our corporate processes ...
The Customer Relationship Management (CRM) Director designs and executes a strategy that delivers ... Design a comprehensive systems training plan to support change management, continuous improvement ...
The Customer Relationship Management (CRM) Director designs and executes a strategy that delivers ... Design a comprehensive systems training plan to support change management, continuous improvement ...
CRM Administrator
Atlanta, GA · On-site
Job Title: CRM Administrator Location: Atlanta, GA - Hybrid Duration: 8 months JOB RESPONSIBILITIES: CRM Administration Configure and maintain CRM settings, user profiles, workspaces, workflows ...
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CRM Administrator
Atlanta, GA · On-site
Job Title: CRM Administrator Location: Atlanta, GA - Hybrid Duration: 8 months JOB RESPONSIBILITIES: CRM Administration Configure and maintain CRM settings, user profiles, workspaces, workflows ...
CRM Manager
Needham, MA · On-site +1
We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is ...
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CRM Manager
Needham, MA · On-site +1
We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is ...
CRM Manager| Internet CRM Manager
Colorado Springs, CO · On-site
$60K - $70K/yr
Review phone training calls regularly and provide constructive feedback. * Ensure compliance with ... Experience with CRM systems, lead management platforms, and dealership websites. * Strong ...
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CRM Manager| Internet CRM Manager
Colorado Springs, CO · On-site
$60K - $70K/yr
Review phone training calls regularly and provide constructive feedback. * Ensure compliance with ... Experience with CRM systems, lead management platforms, and dealership websites. * Strong ...
As the advocate for the CRM solution, the organization, and the end users, the Manager, Customer Relationship Management is responsible for understanding market and customer needs, making key product ...
As the advocate for the CRM solution, the organization, and the end users, the Manager, Customer Relationship Management is responsible for understanding market and customer needs, making key product ...
Dynamics CRM
Columbus, GA · On-site
MS Dynamics CRM Columbus GA Long Term - Contract to hire No C2C RESPONSIBILITIES: MS Dynamics CRM Development REQUIRED SKILLS: • Dynamics 365 CRM Online or 2016 • CRM Workflow, Plugins, Reports ...
Dynamics CRM
Columbus, GA · On-site
MS Dynamics CRM Columbus GA Long Term - Contract to hire No C2C RESPONSIBILITIES: MS Dynamics CRM Development REQUIRED SKILLS: • Dynamics 365 CRM Online or 2016 • CRM Workflow, Plugins, Reports ...
CRM Specialist
El Segundo, CA · On-site
$80K - $90K/yr
As the CRM Specialist, you will play a key role in driving lifecycle marketing performance across Email, SMS, and Mobile App. You'll partner closely with the broader CRM team to plan, execute, and ...
CRM Specialist
El Segundo, CA · On-site
$80K - $90K/yr
As the CRM Specialist, you will play a key role in driving lifecycle marketing performance across Email, SMS, and Mobile App. You'll partner closely with the broader CRM team to plan, execute, and ...
CRM Manager
New York, NY · On-site
$96K - $137K/yr
As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while playing a pivotal role in scaling our overarching Consumer (CCX ...
CRM Manager
New York, NY · On-site
$96K - $137K/yr
As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while playing a pivotal role in scaling our overarching Consumer (CCX ...
CRM Administrator
Columbus, OH · On-site
We're looking for a hands-on CRM Administrator to own and optimize our HubSpot environment. This is a key operational role sitting at the intersection of operations and our deal teams. You'll be the ...
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CRM Administrator
Columbus, OH · On-site
We're looking for a hands-on CRM Administrator to own and optimize our HubSpot environment. This is a key operational role sitting at the intersection of operations and our deal teams. You'll be the ...
CRM Lead
San Jose, CA · On-site
Experienced CRM Lead to be deployed onsite with a client, responsible for leading the design, implementation, and integration of Oracle Service Cloud (OSC) with Genesys Cloud CX and enterprise ...
CRM Lead
San Jose, CA · On-site
Experienced CRM Lead to be deployed onsite with a client, responsible for leading the design, implementation, and integration of Oracle Service Cloud (OSC) with Genesys Cloud CX and enterprise ...
CRM Manager
Park City, UT · On-site
As a result, build our CRM into one of the most valuable channels in the business. About the role You'll own our CRM end to end - email, in-app messages and push - plus the supporting content, such ...
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CRM Manager
Park City, UT · On-site
As a result, build our CRM into one of the most valuable channels in the business. About the role You'll own our CRM end to end - email, in-app messages and push - plus the supporting content, such ...
At least 2 years of experience in Microsoft Dynamics CRM consulting, enterprise and solutions architecture and architectural frameworks. Should have experience working with MSCRM 4.0 to 2016, with ...
At least 2 years of experience in Microsoft Dynamics CRM consulting, enterprise and solutions architecture and architectural frameworks. Should have experience working with MSCRM 4.0 to 2016, with ...
CRM Specialist
Cary, NC · On-site
... training the team to maximize tool adoption. * Collaborating with Revenue Operations Analysts to ... Maintaining rigorous CRM data integrity through deduplication and hygiene efforts, and building ...
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CRM Specialist
Cary, NC · On-site
... training the team to maximize tool adoption. * Collaborating with Revenue Operations Analysts to ... Maintaining rigorous CRM data integrity through deduplication and hygiene efforts, and building ...
HubSpot CRM Strategist / RevOps Strategist
Boston, MA · Remote
$132K - $170K/yr
... training to non-technical stakeholders - Comfortable managing multiple client projects ... HubSpot CRM migrations - Hands-on experience with Operations Hub custom-coded actions or ...
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HubSpot CRM Strategist / RevOps Strategist
Boston, MA · Remote
$132K - $170K/yr
... training to non-technical stakeholders - Comfortable managing multiple client projects ... HubSpot CRM migrations - Hands-on experience with Operations Hub custom-coded actions or ...
CRM Specialist
Miami, FL · Hybrid
$80K - $850K/yr
The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while ...
CRM Specialist
Miami, FL · Hybrid
$80K - $850K/yr
The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while ...
CRM Platform Owner
Groveland, MA · On-site
... training and documentation focused on consistent processes and value realization, • Support change management efforts related to CRM enhancements and new capabilities • Lead or participate in CRM ...
CRM Platform Owner
Groveland, MA · On-site
... training and documentation focused on consistent processes and value realization, • Support change management efforts related to CRM enhancements and new capabilities • Lead or participate in CRM ...
Support training and adoption: Provide guidance and training to CRM users across departments to ensure consistent system usage. 5. Market Intelligence & Business Analysis * Integrate market and ...
Support training and adoption: Provide guidance and training to CRM users across departments to ensure consistent system usage. 5. Market Intelligence & Business Analysis * Integrate market and ...
Slate CRM Consultant
Houston, TX · On-site +1
$90K - $125K/yr
Provide Slate CRM implementation services and general consulting such as training, functional consulting, troubleshooting, and technical support to a diverse community of higher education clients
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Slate CRM Consultant
Houston, TX · On-site +1
$90K - $125K/yr
Provide Slate CRM implementation services and general consulting such as training, functional consulting, troubleshooting, and technical support to a diverse community of higher education clients
Crm Trainer information
See salary details
$12.26 - $14.64
0% of jobs
$14.64 - $17.02
2% of jobs
$17.02 - $19.41
8% of jobs
$21.75 is the 25th percentile. Wages below this are outliers.
$19.41 - $21.79
15% of jobs
$21.79 - $24.17
19% of jobs
The median wage is $25.04 / hr.
$24.17 - $26.55
16% of jobs
$26.55 - $28.93
15% of jobs
$28.99 is the 75th percentile. Wages above this are outliers.
$28.93 - $31.32
11% of jobs
$31.32 - $33.70
7% of jobs
$33.70 - $36.08
5% of jobs
$36.08 - $38.46
2% of jobs
$12
$26
$38
How much do crm trainer jobs pay per hour?
What are typical challenges faced by CRM trainers and how can they be addressed?
CRM Trainers often face the challenge of adapting training to diverse user skill levels and ensuring engagement across different teams. It is common to encounter resistance from staff who are accustomed to legacy systems or manual processes. Successful trainers overcome these hurdles by using a mix of hands-on, interactive learning methods and by providing ongoing support tailored to individual needs. Being approachable and maintaining open communication channels can also foster a positive learning environment and drive smoother adoption of CRM technologies.
What are the key skills and qualifications needed to thrive in the CRM trainer position, and why are they important?
To thrive as a CRM Trainer, you need in-depth knowledge of customer relationship management systems, strong instructional abilities, and relevant experience in sales or customer service environments. Familiarity with leading CRM platforms like Salesforce, HubSpot, or Microsoft Dynamics and professional certifications in those systems are highly valued. Outstanding communication, patience, and interpersonal skills set exceptional trainers apart. These skills are crucial for ensuring users effectively adopt CRM tools, leading to improved productivity and customer satisfaction.
What is a CRM trainer?
A CRM Trainer is responsible for educating employees on how to effectively use a Customer Relationship Management (CRM) system. They develop training materials, conduct workshops, and provide ongoing support to ensure users can navigate the system efficiently. Their goal is to improve user adoption, streamline workflows, and enhance customer interactions through proper CRM utilization.
What do you need to be a CRM trainer?

Full-time
Posted 20 days ago
Job description
Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China.
Hayward Holdings Inc. (NYSE: HAYW) is a global leader in pool and spa equipment, designing and manufacturing innovative solutions that enhance water experiences. As the world's largest manufacturer of residential swimming pool equipment, we continue to expand our presence in the commercial pool market. Headquartered in Charlotte, North Carolina, Hayward operates facilities across the U.S., Canada, Spain, France, Australia, and China.
The Customer Relationship Management (CRM) Director designs and executes a strategy that delivers intuitive solutions and targeted data management for Hayward and its customers, serving as a strategic partner in the development of:
Commercial business analysis and go-to-market plans
Customer Experience measurement and enhancement solutions
Technology solutions (including and in addition to CRM) that drive business improvement, efficiency gains, and improved customer experience.
Key responsibilities include:
Lead cross-functional efforts with Finance, Sales, Operations, IT, Marketing, Quality, Product Management, and other business groups to identify key business strategies, then design and implement CRM solutions that enable the delivery of those strategies.
Partner with senior leadership to drive the achievement of organizational goals through the deployment of system solutions and measurement of key performance indicators (KPIs).
Design and implement a blueprint to provide stakeholders with timely, clear, and relevant communication.
Design a comprehensive systems training plan to support change management, continuous improvement, and employee onboarding.
Conduct ongoing research to identify technology solutions that enhance the customer experience, optimize internal processes, and enable Hayward to get closer to the customer.
The scope of system management extends beyond CRM platforms to include the support and enablement of additional technology solutions, such as:
Warranty Management System
Customer Contact Center Solutions (voice, text, ai-driven support)
Email Marketing platforms
Additional data-handling SaaS applications
Additionally, this role is responsible for:
Lead, develop, and nurture a collaborative, high-performing team committed to maximizing system benefits.
Provide end-user support and training as needed to meet business requirements.
Establish best practices for system deployment, testing, and maintaining system integrity.
Manage a team of specialized direct and indirect reports who consult with vendors and internal business partners, design and deliver solutions, and provide real-time user support.
Major Tasks and Responsibilities:
Strategic Partner
Deliver actionable insights to drive smarter, faster decision-making through customer value segmentation, budget planning and monitoring, and integration of external data.
Contribute to continuous improvement efforts by evaluating customer experience, analyzing feedback, and identifying both global and local areas for enhancement.
Lead and collaborate across functions to streamline business operations and elevate customer-facing processes.
CRM Strategy
Own the vision and roadmap for CRM strategy, ensuring alignment with broader marketing and business objectives.
Engage with key business leaders and stakeholders to capture and translate business requirements into actionable plans for development and support teams.
Serve as the business and subject matter expert, providing strategic direction that enables the design of system solutions that drive the achievement of key business objectives.
Prepare detailed performance reports and project updates for senior leadership, utilizing dashboards, system reports, and data analysis tools.
Lead continuous improvement initiatives aimed at optimizing system performance and enhancing data integrity.
Conduct regular system audits to ensure adherence to best practices.
Manage CRM performance metrics, including Customer Satisfaction (CSAT), Net Promoter Score (NPS), first-contact resolution rates, and customer retention.
Maintain and strengthen Hayward's relationships with key vendors, staying informed on emerging trends and new tools.
Collaborate with legal and compliance teams to safeguard company interests in areas such as contract renewals, terms and conditions, and SOX compliance.
Technology Support & Enablement
Serve as a subject matter expert, project manager, and design support for non-CRM technology solutions that will interact with the CRM platform.
Collaborate with vendors and internal partners to scope, design, and implement these solutions.
Examples include Warranty Management System, Contact Center technology solutions, AI-driven customer solutions, and more.
Project and Communication Management
Collaborate with the Senior Leadership Team (SLT) and department leadership to align project priorities with business objectives.
Oversee CRM-driven communications, measure their impact on customer satisfaction metrics, and adjust strategies accordingly.
Actively solicit and assess user feedback to drive system and process enhancements.
Serve as a business consultant and primary point of contact for other business groups regarding CRM projects, mass email initiatives, and data integration efforts.
Establish KPIs for major project implementations, then implement tracking and reporting to measure success.
Drive the administration, development, testing, and deployment of CRM solutions.
Training and Change Management
Design and implement comprehensive training programs that empower employees to effectively use CRM platforms, focus efforts, and better understand customer behaviors.
Lead the development of training content and materials to enhance the use of CRM insights in customer interactions.
Provide one-on-one coaching to CRM team members, ensuring comprehension of key metrics, workflows, business cases, and customer-centric strategies.
Conduct advanced system and business process reviews for strategic employees.
Deliver key presentations at national events, including National Sales Meetings and sales planning sessions.
Maintain training resources such as SharePoint sites, instructional videos, FAQs, and support documents.
Admin and Developer Team Management
Lead and manage a team responsible for campaign management, automation, segmentation, and A/B testing.
Ensure the CRM team is well-resourced to deliver exceptional, real-time support to internal stakeholders by:
Monitoring support ticket activity and providing direction as necessary.
Balancing workloads to maximize team efficiency.
Implementing professional growth strategies and continuous development programs.
Facilitating team-building activities to foster engagement and collaboration.
Reviewing and approving deliverables, providing peer reviews when appropriate.
Presenting alternative solutions to overcome technical challenges.
Skills & Abilities:
Comprehensive understanding of Sales, Marketing, Customer Care, and Support Operations, with a proven ability to design communications that drive service and sales outcomes.
Expertise in developing personalized, service-focused CRM strategies that enhance customer satisfaction and loyalty.
Proficiency with modern CRM and marketing automation platforms (e.g., Salesforce Sales, Service, and Marketing Clouds).
Strong collaboration skills, with a history of working effectively across customer service, product, and technology teams.
Highly data-driven, with the ability to analyze performance metrics and continuously refine strategies based on feedback and results.
Decisive, with excellent problem-solving skills, including the ability to envision and deliver creative solutions.
Outstanding verbal, written, and presentation skills, with the ability to communicate effectively with both business and technical audiences.
Proven experience in translating business requirements into Salesforce customizations that drive organizational success.
Qualifications:
A minimum of five (5) years of professional experience in CRM, lifecycle marketing, or a related discipline, with at least three (3) years in a leadership capacity.
Demonstrated success in delivering measurable outcomes through CRM initiatives.
Comprehensive understanding of segmentation, personalization, A/B testing methodologies, and automation strategies.
Extensive hands-on experience with contemporary CRM platforms and analytics tools.
Exceptional communication and collaboration skills, with a proven ability to work effectively across cross-functional teams.
A strategic mindset coupled with a proactive, hands-on approach to execution.
Education:
A bachelor's or master's degree from an accredited college or university in business, computer science, software engineering, or a closely related field is required.
Physical Requirements:
Must be able to sit for extended periods of time. Regularly required to stand, walk, talk and hear.
Travel and Commute:
Travel required up to 15%
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