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Crm Program Manager Jobs (NOW HIRING)

bet365

CRM Manager, Sports

Denver, CO · On-site

$105K - $130K/yr

Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and ...

Noblesoft Technologies

CRM Administrator

Atlanta, GA · On-site

Job Title: CRM Administrator Location: Atlanta, GA - Hybrid Duration: 8 months JOB RESPONSIBILITIES: CRM Administration Configure and maintain CRM settings, user profiles, workspaces, workflows ...

Pacific Sunwear Stores LLC

CRM Specialist

Anaheim, CA · On-site

$75K/yr

Responsible for day-to-day management of CRM campaign processes from design through deployment and ... Competitive long term and short-term incentive program * Immediate 100% vested 401K contributions ...

SonSoft Inc.

Sugar CRM

Cupertino, CA · On-site

They are seeking a Senior Sugar CRM Developer with extensive experience in technology consulting and SugarCRM development to contribute to their growing team. Responsibilities : • At least 5 years ...

Shell

CRM Campaign Coordinator

Houston, TX · On-site

$103K/yr

... Manager, internal teams, and external partners, this role is responsible for managing campaign ... Additional information on Shell's US benefit programs can be found at You bring your skills and ...

Strata Information Group

Slate CRM Consultant

Chicago, IL · On-site +1

$90K - $125K/yr

Provide Slate CRM implementation services and general consulting such as training, functional consulting, troubleshooting, and technical support to a diverse community of higher education clients

Epredia

Job Title: CRM Administrator I Who you are: You have energy and drive in abundance, a passion for serving our customers and possess a growth mindset and love of continuous learning, with an ...

Procom Services

CRM Developer/Analyst

Milwaukee, WI · On-site

Partner Relationship Management will implement CRM Dynamics On-Line replacing four existing Channel-based systems. IT commitments include integrations with SAP, security platforms, SharePoint and our ...

Placement Partners Inc.

Be Seen First

CRM Administrator (Hubspot)

Houston, TX · On-site

$45K - $70K/yr

We are seeking a HubSpot Administrator / CRM Operations Specialist who is passionate about maximizing the power of technology, automation, and data to drive business results. This role is ideal for a ...

Sonsoft Inc

Microsoft Dynamics CRM

Norwood, MA · On-site

Hands on Dynamics CRM implementation experience. Should have worked on minimum one CRM migration project, one end to end implementation project. Minimum one project in CRM 2015 or CRM * Have managed ...

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Crm Program Manager information

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$39K

$102.1K

$172K

How much do crm program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for crm program manager in the United States is $102,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $132,000.00 per year, depending on experience, location, and employer.

What is a CRM Program Manager?

CRM Program Managers are professionals responsible for overseeing and coordinating customer relationship management (CRM) programs within an organization. They manage the implementation and optimization of CRM systems, ensuring that customer data is used effectively to improve customer engagement, retention, and satisfaction. Their role often involves collaborating with sales, marketing, and IT teams to align CRM strategies with business goals and drive overall growth. CRM Program Managers also monitor program performance, analyze data, and recommend improvements to enhance customer experience.

What are the key skills and qualifications needed to thrive as a CRM Program Manager?

To thrive as a CRM Program Manager, you need expertise in customer relationship management strategies, data analysis, and project management, typically backed by a relevant degree and experience with CRM platforms. Familiarity with tools like Salesforce, HubSpot, or Microsoft Dynamics, as well as certifications such as PMP or CRM-specific credentials, is highly valuable. Strong leadership, communication, and problem-solving skills help you align cross-functional teams and drive customer-centric initiatives. These capabilities ensure effective CRM program execution, improved customer engagement, and measurable business growth.

How does a CRM Program Manager typically collaborate with other departments to ensure successful project implementation?

A CRM Program Manager works closely with cross-functional teams such as sales, marketing, IT, and customer service to align CRM initiatives with business goals. This involves regular meetings to gather requirements, provide project updates, and address potential challenges early on. Effective communication and stakeholder management are key, as the CRM Program Manager must ensure that all departments are trained on new processes and that feedback from end-users is incorporated into system improvements. Building strong relationships across departments helps ensure successful adoption and continuous enhancement of the CRM program.

What is the difference between Crm Program Manager vs Crm Analyst?

AspectCrm Program ManagerCrm Analyst
Required CredentialsBachelor's degree, project management certifications (e.g., PMP), CRM platform knowledgeBachelor's degree, data analysis or marketing certifications, CRM platform familiarity
Work EnvironmentOversees multiple projects, collaborates with cross-functional teams, strategic planningFocuses on data analysis, reporting, and insights, often within marketing or sales teams
Employer & Industry UsageUsed in industries with large CRM systems, such as retail, finance, and techCommon in marketing, sales, and customer service departments across various industries

The Crm Program Manager primarily manages CRM initiatives, coordinating projects and strategies, while the Crm Analyst focuses on analyzing customer data to generate insights. Both roles require CRM platform knowledge but differ in scope and responsibilities.

Is a CRM Program Manager a good job?

A CRM Program Manager is a valuable role responsible for overseeing customer relationship management strategies, often involving tools like Salesforce or HubSpot. It typically requires strong project management skills, technical knowledge, and the ability to coordinate cross-functional teams, making it a stable and in-demand position in many organizations. The role offers opportunities for career growth and specialization in customer engagement and data analysis.

What does a CRM Program Manager do?

A CRM Program Manager oversees the planning, implementation, and management of customer relationship management (CRM) programs within an organization. They coordinate cross-functional teams, ensure the effective use of CRM tools like Salesforce or HubSpot, and analyze data to improve customer engagement and retention. Strong project management skills and knowledge of CRM systems are essential for this role.

What cities are hiring for Crm Program Manager jobs?

Cities with the most Crm Program Manager job openings:

What states have the most Crm Program Manager jobs?

States with the most job openings for Crm Program Manager jobs include:

What are popular job titles related to Crm Program Manager jobs?

For Crm Program Manager jobs, the most frequently searched job titles are:

Crm Program Manager jobs near you
Infographic showing various Crm Program Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $102,130 per year, or $49.1 per hour.

CRM Manager, Sports

Denver, CO • On-site

bet365
5 - 10K employees
Learn more about bet365external

$105K - $130K/yr

Full-time

Re-posted 16 days ago

Bet365 rating

8.9

Company rating: 8.9 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

Company Description
We're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we're breaking new ground in software innovation too, redefining what's possible for our customers worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Job Description
As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys.
Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach.
Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth.
The salary range for this position is between $105,000 to $130,000 annually.
Qualifications
  • Extensive experience working in CRM or loyalty related roles within the online sports betting industry.
  • Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions.
  • Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential.
  • Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecylces.
  • Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management.
  • Delegate effectively by utilizing excellent planning and organizational skills.
  • Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.
  • Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
  • Interact with a range of different departments and build strong cross-departmental relationships.
  • Make sound, logical decisions and have the drive to see projects through to completion

Additional Information
  • Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
  • Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards.
  • Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns.
  • Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
  • Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks.
  • Communicating goals and corresponding initiatives with leadership driving improvement for the organization and business performance.
  • Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
  • Proposing workable ideas and solutions that are centered around optimizing the customer experience.
  • Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
  • Liaising with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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