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Crm Program Manager Jobs in Madison, WI (NOW HIRING)

CRM Solutions Architect

Madison, WI · On-site

$130K - $150K/yr

The CRM Solutions Architect will drive the technology vision and architecture for the organization ... stock purchase program * tuition reimbursement * performance-based incentive pay * short- and ...

This role blends business analysis, relationship management, CRM expertise, and technology strategy to drive business outcomes, enhance customer experience, and support digital transformation ...

This role blends business analysis, relationship management, CRM expertise, and technology strategy to drive business outcomes, enhance customer experience, and support digital transformation ...

... CRM, loyalty and digital marketing. This is an opportunity to get hands-on with the work, learn ... The primary focus of this role will be supporting day-to-day email and messaging programs across ...

New

... CRM, loyalty and digital marketing. This is an opportunity to get hands-on with the work, learn ... The primary focus of this role will be supporting day-to-day email and messaging programs across ...

New

Program Manager

Janesville, WI · On-site

$106K - $130K/yr

Relationship Management: Build and maintain strong relationships with stakeholders to meet business needs and deliver value Qualifications * 5+ years of experience in IT project or program management ...

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Crm Program Manager information

See Madison, WI salary details

$39.3K

$103K

$173.4K

How much do crm program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for crm program manager in Madison, WI is $102,982.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,500.00 and $133,100.00 per year, depending on experience, location, and employer.

What is a CRM Program Manager?

CRM Program Managers are professionals responsible for overseeing and coordinating customer relationship management (CRM) programs within an organization. They manage the implementation and optimization of CRM systems, ensuring that customer data is used effectively to improve customer engagement, retention, and satisfaction. Their role often involves collaborating with sales, marketing, and IT teams to align CRM strategies with business goals and drive overall growth. CRM Program Managers also monitor program performance, analyze data, and recommend improvements to enhance customer experience.

What are the key skills and qualifications needed to thrive as a CRM Program Manager?

To thrive as a CRM Program Manager, you need expertise in customer relationship management strategies, data analysis, and project management, typically backed by a relevant degree and experience with CRM platforms. Familiarity with tools like Salesforce, HubSpot, or Microsoft Dynamics, as well as certifications such as PMP or CRM-specific credentials, is highly valuable. Strong leadership, communication, and problem-solving skills help you align cross-functional teams and drive customer-centric initiatives. These capabilities ensure effective CRM program execution, improved customer engagement, and measurable business growth.

How does a CRM Program Manager typically collaborate with other departments to ensure successful project implementation?

A CRM Program Manager works closely with cross-functional teams such as sales, marketing, IT, and customer service to align CRM initiatives with business goals. This involves regular meetings to gather requirements, provide project updates, and address potential challenges early on. Effective communication and stakeholder management are key, as the CRM Program Manager must ensure that all departments are trained on new processes and that feedback from end-users is incorporated into system improvements. Building strong relationships across departments helps ensure successful adoption and continuous enhancement of the CRM program.

What is the difference between Crm Program Manager vs Crm Analyst?

AspectCrm Program ManagerCrm Analyst
Required CredentialsBachelor's degree, project management certifications (e.g., PMP), CRM platform knowledgeBachelor's degree, data analysis or marketing certifications, CRM platform familiarity
Work EnvironmentOversees multiple projects, collaborates with cross-functional teams, strategic planningFocuses on data analysis, reporting, and insights, often within marketing or sales teams
Employer & Industry UsageUsed in industries with large CRM systems, such as retail, finance, and techCommon in marketing, sales, and customer service departments across various industries

The Crm Program Manager primarily manages CRM initiatives, coordinating projects and strategies, while the Crm Analyst focuses on analyzing customer data to generate insights. Both roles require CRM platform knowledge but differ in scope and responsibilities.

Is a CRM Program Manager a good job?

A CRM Program Manager is a valuable role responsible for overseeing customer relationship management strategies, often involving tools like Salesforce or HubSpot. It typically requires strong project management skills, technical knowledge, and the ability to coordinate cross-functional teams, making it a stable and in-demand position in many organizations. The role offers opportunities for career growth and specialization in customer engagement and data analysis.

What does a CRM Program Manager do?

A CRM Program Manager oversees the planning, implementation, and management of customer relationship management (CRM) programs within an organization. They coordinate cross-functional teams, ensure the effective use of CRM tools like Salesforce or HubSpot, and analyze data to improve customer engagement and retention. Strong project management skills and knowledge of CRM systems are essential for this role.
Infographic showing various Crm Program Manager job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, and 5% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $102,982 per year, or $49.5 per hour.

CRM Solutions Architect

Madison, WI • On-site

$130K - $150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 26 days ago


Job description

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology and education services to more than 1,200 higher education institutions, nearly 12,000 K-12 schools, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

The CRM Solutions Architect will drive the technology vision and architecture for the organization's CRM platform(s), leading the design of scalable, secure, and integrated solutions that support sales, marketing, and customer service teams, and providing technical direction and leadership internally to teams and externally with implementation partners and vendors.

JOB RESPONSIBILITIES:

Lead complex CRM solution design initiatives to satisfy a wide range of business needs across sales, marketing, service, and customer experience teams.

Design end-to-end CRM architecture, including data models and a high degree of integration with core enterprise systems (e.g., ERP, servicing platforms, data warehouse) and third-party applications, to provide holistic solutions.

Act as a consultant with internal business stakeholders and external implementation partners to understand business needs and translate them into CRM solutions.

Establish and champion the CRM technology roadmap, with focus on adoption of new platform capabilities (e.g., automation, AI-driven tools) to meet evolving business needs.

Provide technical direction, training, and mentoring to CRM developers, administrators, and other architects.

Potential to lead other architects in developing and championing CRM architecture Best Practices, governance, and Standards in the areas of data management and security.

Provide technical oversight to ensure CRM solutions align with the overall enterprise technology direction and data governance standards.

Keep abreast of advancements and changes in CRM platform capabilities and propose adoption strategies on how new features can be leveraged to provide business solutions.

Annual compensation range for this role is $130,000- $150,000 depending on experience.

Please note that we are unable to provide visa sponsorship for this position. To be considered, candidates must already be authorized to work in the United States without the need for current or future sponsorship.

EDUCATION:

Bachelor's Degree in Computer Science, Information Systems, or commensurate experience.

EXPERIENCE:

10 years of experience in software development or CRM systems implementation with strong, proven expertise in delivering complex solutions.

5 to 7 years of experience as a technical architect with a demonstrated ability to lead design initiatives for large scale CRM solutions, with deep expertise in CRM platforms.

COMPETENCIES - SKILLS/KNOWLEDGE/ABILITIES:

Excellent verbal and written communication skill; with the ability to communicate technical concepts at all levels of the organization.

Business acumen in translating sales, marketing, and service needs into feasible CRM solutions.

Self-directed; highly motivated with the ability to motivate and inspire team members.

Ability to quickly learn new CRM features and business functions, coupled with the ability to establish a vision for the adoption of new technology.

Strong data modeling and relational database knowledge accompanied by an understanding of CRM data architecture.

Understanding of best practices and methods to integrate CRM platforms with applications within the organization and with external partners.

Working knowledge of the network, server, and/or cloud infrastructure required to host CRM platforms in areas of expertise.

Compensation range for this role is $130,000 to $150,000, depending on experience.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: Benefits & Perks - Nelnet Inc

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.


Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 orcorporaterecruiting@nelnet.net.


Nelnet is a Drug Free and Tobacco Free Workplace.


Use of Artificial Intelligence in Hiring


We may use automated or artificial intelligence enabled tools to assist with the initial review of applications, such as identifying relevant skills or experience. These tools are used to support human review and do not make hiring decisions. A recruiter reviews applications and determines which candidates move forward in the hiring process. For more information, see our Privacy Policy and Pre-Use Notice: Automated Tools in Hiring