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Crm Program Manager Jobs in Minnesota (NOW HIRING)

Mayo Clinic

CRM Coordinator

Rochester, MN · On-site

Lead CRM process governance, stage management, and standardization of data entry practices ... Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Qualifications

Mayo Clinic

CRM Coordinator

Rochester, MN · On-site

Lead CRM process governance, stage management, and standardization of data entry practices ... Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Why Mayo Clinic Mayo ...

Socket.dev

CRM Coordinator

Rochester, MN · On-site

Lead CRM process governance, stage management, and standardization of data entry practices ... Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Why Mayo Clinic Mayo ...

Mayo Clinic

CRM Coordinator

Rochester, MN

Lead CRM process governance, stage management, and standardization of data entry practices ... Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Why Mayo Clinic Mayo ...

Mayo Clinic

CRM Coordinator

Rochester, MN · On-site

$92K - $129K/yr

Lead CRM process governance, stage management, and standardization of data entry practices ... Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Qualifications

Graco, Inc.

CRM Intern

Dayton, MN · On-site

$15.75 - $21/hr

The program concludes with a final presentation where you'll showcase your achievements and the difference you've made. The CRM Applications Intern position is responsible for assisting in the ...

New

Graco

CRM Intern

Dayton, MN · On-site

The program concludes with a final presentation where you'll showcase your achievements and the difference you've made. The CRM Applications Intern position is responsible for assisting in the ...

New

Deegit Inc

MS Dynamics CRM Architect

Richfield, MN · On-site

Company Description Deegit Inc. • MS Dynamics CRM skilled resource with over 9 years of experience • Microsoft Dynamics CRM 2013 (Mandatory) • As a Consultant, you should have in-depth ...

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Crm Program Manager information

See Minnesota salary details

$38.2K

$100K

$168.5K

How much do crm program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for crm program manager in Minnesota is $100,027.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,800.00 and $129,300.00 per year, depending on experience, location, and employer.

What is a CRM Program Manager?

CRM Program Managers are professionals responsible for overseeing and coordinating customer relationship management (CRM) programs within an organization. They manage the implementation and optimization of CRM systems, ensuring that customer data is used effectively to improve customer engagement, retention, and satisfaction. Their role often involves collaborating with sales, marketing, and IT teams to align CRM strategies with business goals and drive overall growth. CRM Program Managers also monitor program performance, analyze data, and recommend improvements to enhance customer experience.

What are the key skills and qualifications needed to thrive as a CRM Program Manager?

To thrive as a CRM Program Manager, you need expertise in customer relationship management strategies, data analysis, and project management, typically backed by a relevant degree and experience with CRM platforms. Familiarity with tools like Salesforce, HubSpot, or Microsoft Dynamics, as well as certifications such as PMP or CRM-specific credentials, is highly valuable. Strong leadership, communication, and problem-solving skills help you align cross-functional teams and drive customer-centric initiatives. These capabilities ensure effective CRM program execution, improved customer engagement, and measurable business growth.

How does a CRM Program Manager typically collaborate with other departments to ensure successful project implementation?

A CRM Program Manager works closely with cross-functional teams such as sales, marketing, IT, and customer service to align CRM initiatives with business goals. This involves regular meetings to gather requirements, provide project updates, and address potential challenges early on. Effective communication and stakeholder management are key, as the CRM Program Manager must ensure that all departments are trained on new processes and that feedback from end-users is incorporated into system improvements. Building strong relationships across departments helps ensure successful adoption and continuous enhancement of the CRM program.

What is the difference between Crm Program Manager vs Crm Analyst?

AspectCrm Program ManagerCrm Analyst
Required CredentialsBachelor's degree, project management certifications (e.g., PMP), CRM platform knowledgeBachelor's degree, data analysis or marketing certifications, CRM platform familiarity
Work EnvironmentOversees multiple projects, collaborates with cross-functional teams, strategic planningFocuses on data analysis, reporting, and insights, often within marketing or sales teams
Employer & Industry UsageUsed in industries with large CRM systems, such as retail, finance, and techCommon in marketing, sales, and customer service departments across various industries

The Crm Program Manager primarily manages CRM initiatives, coordinating projects and strategies, while the Crm Analyst focuses on analyzing customer data to generate insights. Both roles require CRM platform knowledge but differ in scope and responsibilities.

Is a CRM Program Manager a good job?

A CRM Program Manager is a valuable role responsible for overseeing customer relationship management strategies, often involving tools like Salesforce or HubSpot. It typically requires strong project management skills, technical knowledge, and the ability to coordinate cross-functional teams, making it a stable and in-demand position in many organizations. The role offers opportunities for career growth and specialization in customer engagement and data analysis.

What does a CRM Program Manager do?

A CRM Program Manager oversees the planning, implementation, and management of customer relationship management (CRM) programs within an organization. They coordinate cross-functional teams, ensure the effective use of CRM tools like Salesforce or HubSpot, and analyze data to improve customer engagement and retention. Strong project management skills and knowledge of CRM systems are essential for this role.
Crm Program Manager jobs near you
Infographic showing various Crm Program Manager job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 13% Part Time, and 7% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $100,027 per year, or $48.1 per hour.

Customer Relationship Management (CRM) Manager

Hamel, MN • On-site, Remote

rockler
Retail • 201 - 500 employees
Learn more about rocklerexternal

Full-time

Re-posted yesterday

Job description

Summary of Position

The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer intelligence, audience strategy, lifecycle marketing, and customer engagement. This role is responsible for developing CRM strategies that increase customer retention, repeat purchases, and customer lifetime value through data-driven marketing and personalized customer experiences.

The CRM Manager owns customer audience segmentation, lifecycle marketing automation, and reporting while ensuring the integrity of Rockler's customer data across key systems. This individual serves as the subject matter expert for Salesforce CRM, customer data governance, promotional discounts, reward cards, gift cards, and coupon execution. In partnership with Marketing, Merchandising, Ecommerce, and IT, the CRM Manager delivers actionable customer insights, governs CRM best practices, and helps shape strategies that improve marketing effectiveness and business performance.

Major Areas of Accountability

CRM Strategy & Leadership
  • Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
  • Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
  • Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
  • Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.
 Customer Lifecycle & Personalization
  • Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
  • Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
  • Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
  • Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.
 Analytics & Customer Insights
  • Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
  • Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.
  • Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer integrity, and meaningful reporting.
  • Translate customer behavior and campaign performance into actionable recommendations that improve marketing effectiveness and support strategic business decisions.

Promotions & CRM Governance

  • Serve as the subject matter expert (SME) for promotional discounts, coupon codes, reward cards, and gift card execution processes.
  • Ensure promotional pricing, discounts, offers, and related marketing communications are executed accurately across all marketing channels.
  • Maintain D365 documentation and standard operating procedures (SOPs) supporting promotional execution, rewards programs, and gift card processes.

Troubleshoot D365-related issues and support testing for system upgrades and enhancements.

Requirements For Position

 Required Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
  • Minimum of 5-7 years of experience in CRM, customer marketing, marketing technology, or database marketing within a complex multi-channel retail and/or eCommerce environment.
  • Strong understanding of customer data, segmentation strategies, lifecycle marketing, personalization, and CRM best practices.
  • Demonstrated ability to use customer insights, KPIs, and analytics to develop strategic recommendations and improve business performance.
  • Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Full-time position with Hybrid to Fully remote options available 
 Preferred Qualifications
  • Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
  • Experience managing or mentoring direct reports and developing high-performing teams.
  • Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
  • Experience with retail and/or eCommerce customer marketing.
  • Experience using analytics and reporting platforms such as Power BI, Tableau, GA4, or similar business intelligence tools.
  • Working knowledge of SQL or experience partnering closely with technical and data teams.

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