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Overview

Reporting to the Director of Sales Operations, the Sales Analytics Manager is responsible for delivering the analytics, business intelligence, and operational insights that enable data-driven decision-making across the sales organization. This role serves as the primary administrator for Salesforce CRM and is accountable for sales reporting, dashboard development, territory and account data management, healthcare market intelligence, and sales process governance.

The Sales Analytics Manager partners closely with Sales Leadership, Territory Sales Managers, Regional Sales Managers, Key Account Managers, Marketing, Customer Care, and other cross-functional stakeholders to improve sales effectiveness through high-quality analytics, optimized business processes, and accurate CRM data. This position transforms data into actionable insights that improve forecasting, identify growth opportunities, strengthen pipeline management, and support strategic business decisions.

Key Responsibilities  

Sales Analytics & Business Intelligence

Lead the development and delivery of analytics that provide visibility into sales performance, business trends, and revenue opportunities.

Responsibilities include:

• Develop, maintain, and distribute recurring sales performance reports and executive dashboards.
• Produce reporting including:
  • Sales Results
  • Pipeline Health
  • Forecast Accuracy
  • Win/Loss Analysis
  • Regional Sales Trends
  • Activity & Productivity
  • Customer Experience (CXD) Activity
  • Trade Show Performance
  • Key Account Performance
  • Major Account Performance
  • Quarterly Business Reviews for Key Accounts
• Analyze sales performance to identify trends, risks, and opportunities.
• Present actionable insights and recommendations to Sales Leadership.
• Support strategic planning through business analytics and KPI reporting.

Salesforce CRM Administration & Data Governance

Serve as the primary Salesforce administrator responsible for maintaining a reliable, scalable, and user-friendly CRM environment.

Responsibilities include:

• Administer Salesforce to support the commercial organization.
• Maintain CRM data integrity and governance standards.
• Eliminate duplicate accounts and standardize account records.
• Manage Parent/Child account relationships.
• Maintain approved Salesforce email templates.
• Develop and maintain dashboards and reports.
• Retire obsolete reports and streamline reporting processes.
• Develop Salesforce automations that improve efficiency.
• Deliver regular system enhancements to improve user productivity.
• Improve Salesforce Mobile functionality and user experience.
• Support CRM governance, user adoption, and best practices.

Territory, Account & Market Intelligence

Maintain accurate territory structures and market intelligence that support effective sales coverage and strategic account management.

Responsibilities include:

• Maintain territory alignment across the sales organization.
• Manage ZIP Code assignments and territory mapping.
• Support territory redesign and optimization initiatives.
• Maintain Key Account and Major Account assignments.
• Support strategic account planning through data analysis.
• Provide analytical support to Key Account Managers.
• Manage Definitive Healthcare integration.
• Maintain current health system data
• Research new hospitals, healthcare facilities, and expansion opportunities.
• Support future Salesforce and enterprise system integrations.

Sales Process Optimization & Compliance

Ensure Salesforce accurately reflects sales activity while supporting consistent execution of established sales processes.

Responsibilities include:

• Develop Pipeline Compliance reporting.
• Monitor Salesforce adoption and process compliance.
• Audit opportunity quality and pipeline accuracy.
• Ensure forecast data integrity.
• Identify process gaps and recommend operational improvements.
• Improve consistency in CRM utilization across the sales organization.
• Partner with Sales Leadership to enhance sales processes and operational efficiency.

Cross-Functional Partnership & Continuous Improvement

Collaborate across departments to improve business processes, reporting capabilities, and organizational effectiveness.

Responsibilities include:

• Build collaborative relationships with Sales, Marketing, Customer Care, Finance, and other business partners.
• Support sales enablement initiatives through data and analytics.
• Recommend process improvements that increase productivity and reporting accuracy.
• Leverage technology and automation to improve operational efficiency.
• Continuously evaluate reporting, systems, and workflows to identify opportunities for improvement.

Qualifications

• Bachelor's degree in Business, Analytics, Finance, Information Systems, or a related field.
• Five or more years of experience in Sales Analytics, Sales Operations, Business Intelligence, CRM Administration, or a related commercial operations role.
• Strong Salesforce CRM administration and reporting experience.
• Strong analytical skills with the ability to translate complex data into meaningful business insights.
• Advanced proficiency with Microsoft Excel and reporting tools.
• Experience developing executive dashboards, KPIs, and sales performance metrics.
• Knowledge of territory management, pipeline analytics, and forecasting processes.
• Excellent organizational, communication, and presentation skills.
• Demonstrated ability to manage multiple priorities while working collaboratively across functional teams.

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Key Skills

• Sales Analytics & Business Intelligence
• Salesforce CRM Administration
• Data Governance & Quality Management
• Executive Reporting & Dashboard Development
• Forecasting & Pipeline Analytics
• Territory & Account Management
• Healthcare Market Intelligence
• Process Improvement & Automation
• Business Process Optimization
• Strategic Planning Support
• Cross-Functional Collaboration
• Continuous Improvement

Success Measures

Performance in this role will be evaluated by:

• Delivery of timely, accurate, and actionable analytics that support business decisions.
• High Salesforce data quality, governance, and user adoption.
• Reliable pipeline visibility and forecast accuracy.
• Accurate territory, account, and market data management.
• Continuous enhancement of Salesforce functionality and reporting capabilities.
• Increased efficiency through process improvements and automation.
• Business insights that identify opportunities, mitigate risks, and improve revenue performance.
• Strong partnerships that enhance sales effectiveness and operational excellence.

About Nixon Medical

For more than 55 years, Nixon Medical has been a trusted leader in providing premium medical apparel and linens to outpatient healthcare centers. Our commitment to exceptional service has earned us partnerships with some of the largest regional health systems in the United States, and we proudly serve over 10,000 locations every week. As a mission-driven organization, we’ve built an award-winning workplace culture rooted in respect, integrity, and growth. Our mission — to grow and create opportunities that enrich each other’s lives — comes to life through a culture focused on helping our associates become the best versions of themselves while empowering our customers to deliver outstanding patient care.

Nixon Medical is proud to partner with Work Step, a cutting-edge text messaging-based associate feedback platform, to drive an amazing culture of associate engagement and continuous improvement.

We believe to grow and create opportunities that enrich each other’s lives, opportunities must be available to all. Our commitment to having a diverse, equitable, and inclusive workforce will strengthen our progress to continue offering long-term career opportunities while providing best in class solutions for our customers.

Nixon Medical is an EEO/Affirmative Action Employer.