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Crm Automation Jobs in Delaware (NOW HIRING)

CRM Specialist Job no: 503667 College / VP Area: Graduate College Work type: Staff Location: Newark, DE Categories: Communications & Public Relations, Full Time PAY GRADE: 29E CONTEXT OF THE JOB: The ...

CRM Specialist Apply now Job no: 503667 College / VP Area: Graduate College Work type: Staff Location: Newark, DE Categories: Communications & Public Relations, Full Time PAY GRADE: 29E CONTEXT OF ...

We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a ...

Forbes Advisor is looking for a CRM Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live ...

... with customer needs and company objectives. Key Responsibilities Client Relationship Management ... building automation systems (e.g., Johnson Controls Metasys, Siemens Desigo, Honeywell systems ...

... with customer needs and company objectives. Key Responsibilities Client Relationship Management ... building automation systems (e.g., Johnson Controls Metasys, Siemens Desigo, Honeywell systems ...

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Crm Automation information

What is CRM automation?

CRM automation refers to the use of technology to automate repetitive tasks and processes within Customer Relationship Management (CRM) systems. This includes automating workflows such as lead management, email marketing, customer follow-ups, data entry, and reporting. By automating these processes, businesses can improve efficiency, reduce manual errors, and provide a more personalized experience for their customers. CRM automation helps sales, marketing, and customer service teams focus on building relationships rather than handling administrative tasks.

What are the key skills and qualifications needed to thrive as a CRM automation specialist?

To thrive as a CRM Automation Specialist, you need expertise in customer relationship management systems, data analysis, and workflow automation, often supported by a degree in marketing, IT, or related fields. Familiarity with platforms like Salesforce, HubSpot, or Microsoft Dynamics, along with certifications in these tools, is typically required. Strong problem-solving abilities, attention to detail, and effective communication skills help drive successful automation projects and cross-team collaboration. These competencies ensure efficient customer engagement, streamlined processes, and measurable business growth.

How does a CRM automation specialist typically collaborate with sales and marketing teams?

CRM Automation specialists work closely with sales and marketing teams to streamline processes, ensure data consistency, and implement targeted campaigns. They often gather requirements from these teams, set up automated workflows for lead nurturing, and provide insights from campaign analytics. Regular communication is key, as CRM Automation professionals must translate business needs into technical solutions and support end users to maximize the system’s effectiveness. This collaboration helps drive customer engagement and improve overall team efficiency.

What is the difference between Crm Automation vs Crm Analyst?

AspectCrm AutomationCrm Analyst
Required CredentialsCRM certifications, technical skillsBusiness, marketing, or data analysis degrees
Work EnvironmentMarketing teams, technical departmentsMarketing, sales, data analysis teams
Employer & Industry UsageTech companies, marketing agencies, retailCorporate marketing, sales departments
Common Search & Comparison IntentAutomation tools, technical skillsData analysis, campaign insights

Crm Automation focuses on implementing and managing automated customer relationship processes using technical tools, while Crm Analysts analyze customer data to inform marketing strategies. Both roles are essential in customer relationship management but differ in their core functions and skill sets.

Can you automate CRM?

A CRM automation specialist or professional can set up and manage automation workflows within customer relationship management systems. This involves using tools like Salesforce, HubSpot, or Microsoft Dynamics to automate tasks such as email follow-ups, lead scoring, and data entry, improving efficiency and accuracy in sales and marketing processes.

What is a CRM automation specialist?

A CRM automation specialist is a professional who designs, implements, and manages automated processes within customer relationship management (CRM) systems to improve sales, marketing, and customer service efficiency. They often work with tools like Salesforce, HubSpot, or Microsoft Dynamics and require skills in data analysis, workflow creation, and system integration.

What are popular job titles related to Crm Automation jobs in Delaware?

For Crm Automation jobs in Delaware, the most frequently searched job titles are:

Infographic showing various Crm Automation job openings in Delaware as of August 2026, with employment types broken down into 91% Full Time, 5% Part Time, and 4% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution.

Manager of Customer Relationship (CRM) Platform

Delaware State University

Dover, DE • On-site

$45K - $58K/yr

Temporary

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Job description

Salary: $45,000.00 - $58,000.00 Annually
Location : DSU Main Campus, 1200 N Dupont Highway, Dover
Job Type: P12-Professional 12 month
Job Number: 2025-00462
Division: Strategic Enrollment Management
Opening Date: 08/24/2026
General Description of the Position
Delaware State University seeks a dynamic, strategic, and results driven by Manager of the Customer Relationship Management (CRM) Platform to lead the institution's enterprise CRM initiatives. Reporting to the Assistant Vice President for Strategic Enrollment Management, the CRM Manager will serve as the university's central CRM Champion, responsible for leading the planning, implementation, governance, optimization, and innovation of CRM systems across departments. The CRM Manager will collaborate with the AVP and VP of Strategic Enrollment Management, program leads, and subject matter experts to shape and execute a long-term roadmap that enhances recruitment, retention, student success, alumni engagement, and stakeholder experience through CRM technologies. This position will also oversee and manage CRM vendor relationships, documentation standards, and platform administration to ensure data-driven decision-making and operational excellence.
Essential Functions & Required Knowledge, Skills and Abilities
The following are the functions essential to performing this job.
  1. Lead, mentor, and manage a CRM supporting multi-functional departments across the university.
  2. Develop a CRM vision and roadmap that aligns with institutional strategic goals, enrollment priorities, and student lifecycle needs.
  3. Promote user adoption and act as a CRM advocate across academic and administrative units.
  4. Manage CRM project lifecycles, including case intake, requirements gathering, stakeholder coordination, scope definition, and status reporting.
  5. Oversee project timelines, resources, capacity planning, and task prioritization to ensure successful and timely delivery.
  6. Coordinate project planning meetings and facilitate cross-functional collaboration with program leads and executive sponsors.
  7. Administer CRM platform(s), including environment refresh cycles, release management, integrations, and upgrades.
  8. Establish CRM governance protocols, documentation standards, and system usage policies.
  9. Assist SEM Budget Manager with platform renewals and CRM vendor relationships.
  10. Identify opportunities to improve business process through automation and CRM-enabled solutions.
  11. Develop and refine operational workflows, user training modules, and documentation repositories.
  12. Ensure CRM solutions are scalable, secure, and aligned with institutional data governance and compliance standards.
  13. Develop dashboards, key performance indicators (KPIs), and data visualizations to support strategic initiatives.
  14. Partner with institutional research and analytics teams to ensure data integrity and usability.
  15. Provide regular updates on roadmap progress, metrics, and return on investment to university leadership.
Other Functions
  1. Remain current on emerging CRM technologies, higher education trends, and student success best practices.
  2. Attend conferences, vendor workshops, and webinars relevant to CRM strategy, data governance, and technology integration.
Required Knowledge, Skills, and Abilities
The individual in this job must possess these skills and abilities or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
  1. Strategic thinker with an innovative mindset and commitment to service excellence.
  2. Technologically fluent with the ability to translate business needs into CRM solutions.
  3. Passion for improving student, alumni, and stakeholder engagement through digital transformation.

Qualification Standards
  1. Education: Bachelor's degree
  2. Demonstrate experience managing CRM systems, platforms (e.g., Salesforce, Slate, Microsoft Dynamics, Anthology).
  3. Strong analytical, organizational, and project management skills with a proven track record of managing concurrent complex initiatives.
  4. Self-starter with excellent communication, collaboration, and decision-making capabilities.
  5. Ability to learn new systems quickly and operate effectively in a fast-paced, cross-functional environment.

EEO Statement
Delaware State University is an Equal Opportunity Employer. The University does not discriminate on the basis of gender, race, religion, age, national origin, color, marital status, sexual orientation, citizenship or disability, veteran or military status, gender identity or genetic information. Auxiliary aids and services are available upon request to individuals with disabilities. The University is committed to the policy of equal employment opportunity in recruitment, hiring, career advancement, and all other employment practices.
Equal opportunity employer/program'' and "auxiliary aids and services are available upon request to individuals with disabilities''.
We offer a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.
To learn more details, visit the and the