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Crm Automation Jobs in Delaware (NOW HIRING)

We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a ...

Forbes Advisor is looking for a CRM Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live ...

... with customer needs and company objectives. Key Responsibilities Client Relationship Management ... building automation systems (e.g., Johnson Controls Metasys, Siemens Desigo, Honeywell systems ...

... with customer needs and company objectives. Key Responsibilities Client Relationship Management ... building automation systems (e.g., Johnson Controls Metasys, Siemens Desigo, Honeywell systems ...

This role serves as the primary administrator for Salesforce CRM and is accountable for sales ... Leverage technology and automation to improve operational efficiency. * Continuously evaluate ...

This role serves as the primary administrator for Salesforce CRM and is accountable for sales ... Leverage technology and automation to improve operational efficiency. * Continuously evaluate ...

This role serves as the primary administrator for Salesforce CRM and is accountable for sales ... Leverage technology and automation to improve operational efficiency. * Continuously evaluate ...

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Crm Automation information

What is the difference between Crm Automation vs Crm Analyst?

AspectCrm AutomationCrm Analyst
Required CredentialsCRM certifications, technical skillsBusiness, marketing, or data analysis degrees
Work EnvironmentMarketing teams, technical departmentsMarketing, sales, data analysis teams
Employer & Industry UsageTech companies, marketing agencies, retailCorporate marketing, sales departments
Common Search & Comparison IntentAutomation tools, technical skillsData analysis, campaign insights

Crm Automation focuses on implementing and managing automated customer relationship processes using technical tools, while Crm Analysts analyze customer data to inform marketing strategies. Both roles are essential in customer relationship management but differ in their core functions and skill sets.

How does a CRM automation specialist typically collaborate with sales and marketing teams?

CRM Automation specialists work closely with sales and marketing teams to streamline processes, ensure data consistency, and implement targeted campaigns. They often gather requirements from these teams, set up automated workflows for lead nurturing, and provide insights from campaign analytics. Regular communication is key, as CRM Automation professionals must translate business needs into technical solutions and support end users to maximize the system’s effectiveness. This collaboration helps drive customer engagement and improve overall team efficiency.

What are the key skills and qualifications needed to thrive as a CRM automation specialist?

To thrive as a CRM Automation Specialist, you need expertise in customer relationship management systems, data analysis, and workflow automation, often supported by a degree in marketing, IT, or related fields. Familiarity with platforms like Salesforce, HubSpot, or Microsoft Dynamics, along with certifications in these tools, is typically required. Strong problem-solving abilities, attention to detail, and effective communication skills help drive successful automation projects and cross-team collaboration. These competencies ensure efficient customer engagement, streamlined processes, and measurable business growth.

What is CRM automation?

CRM automation refers to the use of technology to automate repetitive tasks and processes within Customer Relationship Management (CRM) systems. This includes automating workflows such as lead management, email marketing, customer follow-ups, data entry, and reporting. By automating these processes, businesses can improve efficiency, reduce manual errors, and provide a more personalized experience for their customers. CRM automation helps sales, marketing, and customer service teams focus on building relationships rather than handling administrative tasks.

What are popular job titles related to Crm Automation jobs in Delaware?

For Crm Automation jobs in Delaware, the most frequently searched job titles are:

Infographic showing various Crm Automation job openings in Delaware as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution.

CRM Manager (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Re-posted 8 days ago


Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a strong lifecycle marketer who develops the strategy for their vertical(s), builds high-performing campaigns, and grows and optimizes performance across email, SMS, and beyond.
You'll be a strong communicator and collaborator, working alongside Product, Data, Design Commercial, and the General Managers of your verticals. You'll bring your strategy to life through campaigns that hit specific revenue goals for your vertical(s) - building and launching a suite of new campaigns as well as optimizing existing ones.
The person we're looking for is a self-starter who generates, critically assesses, and prioritizes new ideas based on their value. You'll build test plans and roadmaps independently and aren't afraid to test and learn (even when that means test and fail). You take ownership of your vertical(s) and hold yourself accountable to results, trusting your judgement to make decisions and keep momentum. You're highly organized, and you consistently deliver to committed timescales while prioritizing the most impactful work.
This role reports to the Senior Director, CRM.
Key Responsibilities:
Strategy & Planning:
  • Develop and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives
  • Proactively share new ideas and campaign recommendations across lifecycle channels, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services
  • Validate ideas before investing in them, pressure-testing whether a campaign is viable before starting work, and prioritizing accordingly
  • Collaborate with the wider CRM team to bring the test-and-learn roadmap to life
  • Segmentation and strategy expert who knows the end-to-end customer experience for your vertical(s) across all channels
  • Champion responsible use of customer data - asking not just whether we can use the data, but whether we should - with a firm commitment to data security, privacy, and relevance

Creativity:
  • Drive best-in-class standards in copy, partnering with our internals teams to raise the quality and consistency of campaign messaging
  • Drive best-in-class standards in creative and design, partnering with our Design team to bring campaigns to life
  • Own lifecycle communication planning for your vertical(s), ensuring a joined-up, well-sequenced customer experience
  • Stay ahead of lifecycle marketing trends and competitor activity, and bring fresh thinking into our campaigns

Execution & Delivery:
  • Develop realistic project timelines with a bias for action, communicate them clearly to stakeholders, and consistently deliver to committed deadlines
  • Work with the wider CRM team and Product/Engineering on requirements for new data schema needs to bring campaigns to life
  • Build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze

Analysis:
  • Responsible for achieving vertical-specific revenue and performance goals, outlined with CRM leadership
  • Optimize existing campaigns to hit goal KPIs and exceed benchmark expectations
  • Independently pull your reporting from our customer engagement platform and Tableau
  • Share campaign-specific insights and trends regularly (tests performed, weekly/monthly changes in performance)

Qualifications:
  • 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment
  • Strong creative background with a track record of designing and delivering high-performing campaigns
  • Thrives collaborating across other departments and building relationships with key stakeholders
  • A self-starter and excellent communicator, with strong stakeholder management and a track record of delivering to committed timescales
  • Nice to have: experience with Braze, or equivalent platform
  • Nice to have: experience working across multiple verticals or product categories

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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