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Crm Manager Jobs in Delaware (NOW HIRING)

Forbes Advisor

CRM Manager (Remote)

Wilmington, DE · On-site +1

We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a ...

University of Delaware

CRM Specialist

Newark, DE · On-site

In partnership with the Manager of Graduate Services Operations, develops and leads training of end-users to maximize systems knowledge and process alignment. * Creates queries for office ...

University of Delaware

CRM Specialist

Newark, DE · On-site

In partnership with the Manager of Graduate Services Operations, develops and leads training of end-users to maximize systems knowledge and process alignment. * Creates queries for office ...

Forbes Advisor

CRM Executive (Remote)

Wilmington, DE · On-site +1

... Manager to bring the lifecycle strategy to life, collaborating with teams across Product, Data ... Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS ...

Ra

Customer Analytic Manager

Wilmington, DE · On-site

Who holds 7+ years of experience in management consulting. Who holds 2+ years of experience Customer Analytics delivery Who holds 2+ years of experience in CRM Modeling, Reporting, Analytics who is ...

CSC

Customer Success Manager

Wilmington, DE · On-site

To be successful in this role, a history of providing outstanding B2B customer service and relationship management, comfort working with technology and a basic understanding of how the Internet ...

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All JobsCrm JobsCrm Manager JobsCrm Manager Jobs in Delaware

Crm Manager information

See Delaware salary details

$39K

$102.2K

$172.1K

How much do crm manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for crm manager in Delaware is $102,218.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $132,100.00 per year, depending on experience, location, and employer.

What is a CRM manager?

CRM Managers, or Customer Relationship Management Managers, are professionals responsible for developing and implementing strategies to enhance a company's relationships with its customers. They use specialized software and data analysis to improve customer retention, increase sales, and personalize the customer experience. CRM Managers often collaborate with marketing, sales, and customer service teams to ensure that all customer interactions are efficient and effective. Their role is key in driving customer satisfaction and business growth.

What does a CRM manager do?

A CRM manager handles sales and relationships with clients using the concepts of customer relationship management. Your primary goal in this position is to identify leads and target audiences for optimal ROI. Your responsibilities are to analyze the purchase and communication history of customers and develop goals that drive sales growth and improve customer retention. Your job duties also involve maintaining a database of this information, so you need experience with SQL and application development. In some CRM manager positions, you may also train other staff members to improve their sales by using your analyses and reports.

What are the key skills and qualifications needed to thrive as a CRM manager, and why are they important?

To thrive as a CRM Manager, you need expertise in customer relationship management, data analysis, and marketing strategies, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics, along with relevant certifications, is highly valuable. Strong communication, project management, and problem-solving skills help a CRM Manager build effective campaigns and collaborate across teams. These abilities are essential for optimizing customer engagement, driving retention, and maximizing ROI from CRM initiatives.

How does a CRM manager typically collaborate with sales and marketing teams to improve customer engagement?

A CRM Manager works closely with both sales and marketing teams to develop strategies that enhance customer relationships and drive engagement. They coordinate campaigns, analyze customer data, and ensure that messaging is consistent across all touchpoints. Regular meetings and joint planning sessions help align goals and share insights, enabling the CRM Manager to tailor communications and automate workflows that support lead nurturing and retention. This collaboration is essential for creating a seamless customer experience and achieving business objectives.

What is the difference between Crm Manager vs Marketing Analyst?

AspectCrm ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; CRM certificationsBachelor's in Marketing, Data Analysis, or related field; Analytics certifications
Work EnvironmentCollaborates with sales, marketing, and customer service teamsFocuses on data analysis, market research, and campaign performance
Employer & Industry UsageUsed in retail, e-commerce, and service industries for customer engagementCommon in marketing agencies, retail, and tech sectors for data-driven insights

The Crm Manager primarily manages customer relationships and CRM systems, focusing on customer retention and engagement. The Marketing Analyst analyzes data to optimize marketing strategies. While both roles require marketing knowledge and analytical skills, the Crm Manager emphasizes customer relationship management, whereas the Marketing Analyst concentrates on data analysis and market research.

How much does a CRM manager earn?

A CRM manager's salary varies based on experience, location, and industry, but typically ranges from $70,000 to $120,000 annually. Senior roles or those in larger companies may earn higher, especially with expertise in CRM tools like Salesforce or HubSpot. Certifications and strong data analysis skills can also influence compensation.

What skills does a CRM manager need?

A CRM manager needs strong communication and analytical skills to interpret customer data and develop targeted marketing strategies. Proficiency with CRM software such as Salesforce or HubSpot, along with knowledge of data management, segmentation, and automation tools, is essential. Additionally, project management abilities and understanding of customer lifecycle processes are important for success in the role.
More about Crm Manager jobs

What are the most commonly searched types of Crm jobs in Delaware?

The most popular types of Crm jobs in Delaware are:

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For Crm Manager jobs in Delaware, the most frequently searched job titles are:

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The top searched job categories for Crm Manager jobs in Delaware are:

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Cities in Delaware with the most Crm Manager job openings:

Crm Manager jobs near you
Infographic showing various Crm Manager job openings in Delaware as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $102,218 per year, or $49.1 per hour.

CRM Manager (Remote)

Forbes Advisor

Wilmington, DE • On-site, Remote

Full-time

Re-posted 29 days ago

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We want to raise the bar for CRM at Forbes Advisor, and we're looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a strong lifecycle marketer who develops the strategy for their vertical(s), builds high-performing campaigns, and grows and optimizes performance across email, SMS, and beyond.
You'll be a strong communicator and collaborator, working alongside Product, Data, Design Commercial, and the General Managers of your verticals. You'll bring your strategy to life through campaigns that hit specific revenue goals for your vertical(s) - building and launching a suite of new campaigns as well as optimizing existing ones.
The person we're looking for is a self-starter who generates, critically assesses, and prioritizes new ideas based on their value. You'll build test plans and roadmaps independently and aren't afraid to test and learn (even when that means test and fail). You take ownership of your vertical(s) and hold yourself accountable to results, trusting your judgement to make decisions and keep momentum. You're highly organized, and you consistently deliver to committed timescales while prioritizing the most impactful work.
This role reports to the Senior Director, CRM.
Key Responsibilities:
Strategy & Planning:
  • Develop and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives
  • Proactively share new ideas and campaign recommendations across lifecycle channels, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services
  • Validate ideas before investing in them, pressure-testing whether a campaign is viable before starting work, and prioritizing accordingly
  • Collaborate with the wider CRM team to bring the test-and-learn roadmap to life
  • Segmentation and strategy expert who knows the end-to-end customer experience for your vertical(s) across all channels
  • Champion responsible use of customer data - asking not just whether we can use the data, but whether we should - with a firm commitment to data security, privacy, and relevance

Creativity:
  • Drive best-in-class standards in copy, partnering with our internals teams to raise the quality and consistency of campaign messaging
  • Drive best-in-class standards in creative and design, partnering with our Design team to bring campaigns to life
  • Own lifecycle communication planning for your vertical(s), ensuring a joined-up, well-sequenced customer experience
  • Stay ahead of lifecycle marketing trends and competitor activity, and bring fresh thinking into our campaigns

Execution & Delivery:
  • Develop realistic project timelines with a bias for action, communicate them clearly to stakeholders, and consistently deliver to committed deadlines
  • Work with the wider CRM team and Product/Engineering on requirements for new data schema needs to bring campaigns to life
  • Build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze

Analysis:
  • Responsible for achieving vertical-specific revenue and performance goals, outlined with CRM leadership
  • Optimize existing campaigns to hit goal KPIs and exceed benchmark expectations
  • Independently pull your reporting from our customer engagement platform and Tableau
  • Share campaign-specific insights and trends regularly (tests performed, weekly/monthly changes in performance)

Qualifications:
  • 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment
  • Strong creative background with a track record of designing and delivering high-performing campaigns
  • Thrives collaborating across other departments and building relationships with key stakeholders
  • A self-starter and excellent communicator, with strong stakeholder management and a track record of delivering to committed timescales
  • Nice to have: experience with Braze, or equivalent platform
  • Nice to have: experience working across multiple verticals or product categories

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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