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Creator Manager Jobs (NOW HIRING)

Reolink

Creator Partnerships Manager

Los Angeles, CA · On-site

The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product ...

Reolink

Creator Partnerships Manager

Los Angeles, CA · On-site

The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product ...

Reolink

Creator Partnerships Manager

Torrance, CA

The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product ...

Ideal Living Management, LLC

Be Seen First

Influencer & Creator Partnerships Manager

Los Angeles, CA · On-site

$85K - $100K/yr

Affiliate & Creator Partnerships Manager Ideal Living | Sherman Oaks, CA About Us: At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As ...

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Creator Manager information

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$27.5K

$81.7K

$137.5K

How much do creator manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for creator manager in the United States is $81,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What does a creator manager do?

A Creator Manager is responsible for overseeing and supporting content creators, such as influencers or artists, to help them grow their brand and manage collaborations. They act as a liaison between creators and brands, negotiating deals, handling contracts, and ensuring that campaigns run smoothly. Creator Managers also provide strategic advice to creators on content, audience engagement, and monetization opportunities, ensuring creators reach their professional goals.

How does a creator manager typically collaborate with content creators to ensure successful campaigns?

As a Creator Manager, you will work closely with content creators to align campaign goals, provide creative direction, and manage deliverables. This involves regular communication to clarify expectations, review content drafts, and offer constructive feedback. You'll also coordinate with internal marketing, legal, and analytics teams to ensure brand guidelines are met and performance is tracked. Effective collaboration requires strong interpersonal skills, adaptability, and an understanding of both brand objectives and creator workflows.

What are the key skills and qualifications needed to thrive as a creator manager, and why are they important?

To thrive as a Creator Manager, you need a solid understanding of influencer marketing, digital content trends, and relationship management, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM tools, social media analytics platforms, and influencer marketing software like CreatorIQ or Aspire is typically required. Exceptional communication, negotiation, and organizational skills help you build strong partnerships and manage multiple creator campaigns effectively. These skills are crucial for successfully growing creator programs, maximizing campaign ROI, and maintaining productive relationships within the fast-paced digital landscape.

What is the difference between Creator Manager vs Content Strategist?

AspectCreator ManagerContent Strategist
Required CredentialsExperience in social media, content creation, project managementMarketing or communications degree, experience in content planning
Work EnvironmentCollaborates with creators, marketing teams, and brand managersWorks with marketing, editorial teams, and data analysts
Employer & Industry UsageUsed in influencer marketing, media, and entertainment industriesCommon in advertising, media agencies, and corporate marketing

The Creator Manager focuses on managing relationships with content creators and overseeing content production, while the Content Strategist develops overall content plans and strategies to meet marketing goals. Both roles require content knowledge but differ in their primary focus and daily responsibilities.

How much do creator managers make?

Creator managers typically earn between $50,000 and $100,000 annually, depending on experience, location, and the size of the creator or company they work with. Salaries can vary widely, with some senior or specialized roles exceeding this range, especially in competitive markets or large organizations.
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Creator Manager jobs near you
Infographic showing various Creator Manager job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, 33% Part Time, and 17% Contract. Highlights an 66% In-person, 17% Hybrid, and 17% Remote job distribution, with an average salary of $81,677 per year, or $39.3 per hour.

Creator Partnerships Manager

Reolink

Los Angeles, CA • On-site

Full-time

Re-posted 10 days ago

Job description

Job Summary: The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product consideration, customer engagement, and business growth.

This role will establish the regional strategy, develop long-term creator relationships, and ensure creator marketing is fully integrated into product launches, retail initiatives, PR, social media, and broader brand campaigns.

This individual will combine strategic thinking, strong relationship management, and data-driven decision-making to build programs that deliver measurable business impact while strengthening Reolink's position within the smart home security category.

Key Responsibilities:

Creator Strategy & Program Development
  • Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
  • Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
  • Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
  • Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
  • Stay current on creator, platform, and consumer trends to identify new partnership opportunities.
Creator Relationship Management
  • Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
  • Build long-term relationships with creators, agencies, talent managers, and industry partners.
  • Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
  • Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
  • Manage product seeding initiatives and ongoing creator communications.
Campaign Management & Execution
  • Lead creator campaigns from strategy through execution and post-campaign reporting.
  • Partner with Creative, PR, Social Media, Product Marketing, Retail Marketing, Amazon, and Paid Media teams to ensure creator campaigns support broader business objectives.
  • Coordinate creator participation around product launches, events, retail initiatives, and seasonal campaigns.
  • Ensure all creator content aligns with brand guidelines, messaging, and legal requirements.
Measurement & Optimization
  • Establish KPI frameworks and reporting for creator marketing.
  • Measure campaign performance across awareness, engagement, traffic, conversions, revenue, and ROI.
  • Analyze creator performance to optimize future investments.
  • Present performance insights and recommendations to marketing leadership.
  • Build repeatable reporting processes that demonstrate business impact.
Budget & Vendor Management
  • Manage the North America creator partnerships budget.
  • Evaluate and manage creator platforms, agencies, and external partners.
  • Negotiate partnership costs while maximizing return on investment.
  • Forecast budgets and recommend investment priorities.
Cross-Functional Leadership
  • Serve as the North American subject matter expert for creator partnerships.
  • Partner closely with HQ marketing teams to transition ownership of the regional creator function while maintaining alignment with global priorities.
  • Develop scalable processes, documentation, and best practices for creator partnerships.
  • Identify opportunities to integrate creator content across owned, earned, paid, retail, and eCommerce channels.

Qualifications:

Required
  • Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
  • 5+ years of experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
  • Experience developing and managing creator campaigns from strategy through execution.
  • Strong negotiation and relationship management skills.
  • Experience managing marketing budgets and external partners.
  • Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
  • Excellent project management and organizational skills.
  • Exceptional written and verbal communication skills.
Preferred
  • Experience within consumer electronics, smart home, technology, or consumer products.
  • Experience working with affiliate creator programs.
  • Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
  • Experience supporting Amazon, retail, or eCommerce marketing initiatives.
  • Experience working with international or cross-functional marketing teams.

Apply