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Craft Beer Sales Jobs (NOW HIRING)

Oak and Stone

Tap Wall Guide

Bradenton, FL · On-site

... great craft beer. The successful candidate will also have excellent hospitality skills and the ability to multitask and maintain a smile while under pressure. This is a sales focused position.

Oak & Stone Eastport

Tap Wall Guide

Okahumpka, FL · On-site

... great craft beer. The successful candidate will also have excellent hospitality skills and the ability to multitask and maintain a smile while under pressure. This is a sales focused position.

OAK & STONE

Tap Wall Guide

Bradenton, FL

... great craft beer. The successful candidate will also have excellent hospitality skills and the ability to multitask and maintain a smile while under pressure. This is a sales focused position.

Oak & Stone

Tap Wall Guide

Bradenton, FL · On-site

... great craft beer. The successful candidate will also have excellent hospitality skills and the ability to multitask and maintain a smile while under pressure. This is a sales focused position.

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Craft Beer Sales information

See salary details

$23K

$76.7K

$141.5K

How much do craft beer sales jobs pay per year?

As of Aug 9, 2026, the average yearly pay for craft beer sales in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is the difference between Craft Beer Sales vs Beer Distributor Sales?

AspectCraft Beer SalesBeer Distributor Sales
CredentialsKnowledge of craft beer, sales experienceSales experience, industry knowledge
Work EnvironmentBreweries, craft beer shops, eventsDistribution centers, retail outlets
Industry UsagePrimarily in craft breweries and specialty storesAcross retail, bars, and restaurants

Craft Beer Sales focuses on promoting and selling craft beers directly from breweries, often involving event participation and building brand loyalty. Beer Distributor Sales involves selling a wide range of beer brands to retail outlets and bars, emphasizing distribution channels and volume sales. Both roles require sales skills and industry knowledge but differ in their target environments and product focus.

What are some common challenges faced by craft beer sales representatives when building relationships with new accounts?

Craft beer sales representatives often encounter challenges such as introducing lesser-known brands to accounts that already have established beverage suppliers, navigating competitive pricing, and educating buyers about unique product offerings. Building trust requires persistence, excellent product knowledge, and a willingness to provide samples or host tastings. Additionally, sales reps must stay informed about local regulations and distribution restrictions, which can vary significantly by region and affect account acquisition strategies.

What is craft beer sales?

Craft beer sales refer to the process of marketing, promoting, and selling craft beers, typically produced by small, independent breweries. Professionals in this field work with bars, restaurants, liquor stores, and distributors to increase the visibility and sales of craft beer brands. Their responsibilities often include building relationships with clients, educating customers about different beer styles, organizing tastings or events, and tracking sales performance. The goal is to expand market reach and foster customer loyalty to craft beer products.

What are the key skills and qualifications needed to thrive as a craft beer sales representative?

To thrive as a Craft Beer Sales Representative, you need a solid understanding of beer styles, sales techniques, and industry knowledge, often supported by relevant beverage sales experience. Familiarity with CRM systems, inventory management tools, and point-of-sale platforms is typically required. Strong interpersonal skills, persuasive communication, and a passion for craft beer help build lasting customer relationships and drive brand loyalty. These skills ensure effective territory management, increased sales, and sustained growth in a competitive beverage market.
More about Craft Beer Sales jobs
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Craft Beer Sales jobs near you
Infographic showing various Craft Beer Sales job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Fairfield Craft Sales Representative

G&G Beverage Distributors

Wallingford, CT • On-site

$40K - $50K/yr

Full-time

Retirement

Re-posted 29 days ago

Job description

G&G
BEVERAGE DISTRIBUTORS, INC.
207 Church Street
P.O. Box 4488
Wallingford, CT 06492
(203) 284-9511

Craft Beer Sales Representative:
We are a proud distributor of domestic, import and craft beers throughout New Haven, Fairfield, Litchfield, Hartford, Middlesex and New London Counties. Based in the New Haven area we are seeking a career-minded Fairfield Craft Sales Representative.

Our company is a fast pace, relationship driven business that requires professionalism, sales ability, strong interpersonal skills and dedication.

Responsibilities:
  • Establish and maintain relationship with customers.
  • Represent the company; maintain a professional seller-buyer relationship with existing customers and bring in new accounts.
  • Maintain accounts through regular visits, troubleshooting, accurate orders, effective merchandising, quality products and delivery of handbills. Represent the entire product line and introduce program offerings. Make customers aware of new products and services.
  • Merchandise all accounts with current / thematic / permanent and temporary P.O.S. Install and maintain displays. Ensure proper placement of coolers, shelves and displays; obtain and maintain maximum space, in keeping with display and distribution standards.
  • Thorough knowledge of our product lines. Stay current with competitive market conditions, prices and products; perform market analysis, as required.
  • Actively participate in sales meetings and promotional activities.
  • Adhere to state and federal liquor laws and meet any supplier standards.
  • Collect payments for outstanding customer bills.
  • This position will focus on craft beer sales in Fairfield County.

Position Compensation/Schedule:
  • Monday- Friday.
  • Benefits and 401K.

Experience/Training/Education:
  • 4 years of college preferred, or equivalent experience.
  • Beverage Sales preferred.
  • Knowledge of craft beer a must.
  • Passionate about domestic, import and craft beers.
  • Effective selling skills; ability to create relationships.
  • Time management skills and punctuality.
  • Honest, outgoing and culturally sensitive.
  • Persistent, patient and self-motivated.
  • Personal computer skills and familiarity with various communication devices.
  • Strong verbal and written communication skills.
  • Clear business ethics.
  • Ability to convey a positive and professional image, both internally and externally.
  • Valid CT driver's license.

Physical Requirements and Working Conditions:
Our company is a growing company with seasonal volume fluctuations, flexibility is required to schedule work hours and vacations around peak work times. Individual must be able to shift priorities, work assignments and if necessary, perform sales, deliveries and clerical work.

This is primarily a relationship-building position, which requires frequent travel to customer sites and some office work.  The employee drives, reads maps and technical material, uses a phone and computer, installs promotional displays, and works with data and moves within customer sites and the office complex.   Sitting, standing, using light hand tools and lifting/carrying material under 170 pounds are required.

This position is backed up by: Field Sales Manager and Merchandisers
This position is back up to: N/A

This position is classified as exempt.

This job description is based on management’s assessment of the requirements and functions of the job of the date this description was prepared. It is a general guideline. It does not purport to be an exhaustive list of all the elements of the job. It may be modified at any time by G & G’s management to meet its organizational needs.

All final applicants will be required to comply and pass all drug and  background checks.

We are an Equal Opportunity Employer and a Drug Free Work Place.

Please send resume and cover letter.