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Conversion Rate Optimization Specialist Jobs (NOW HIRING)

Double Care ABA

SEO Specialist

Norfolk, VA · Remote

$25 - $30/hr

Position Summary The SEO Specialist will be responsible for developing and executing a ... Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business ...

Reflex Media, Inc.

CRO Specialist/Strategist

$80K - $125K/yr

Conversion Rate Optimization Specialist / Sr. CRO Specialist Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing Run the testing program that turns ...

Cerifi

Manager, Website & Conversion Optimization

Serve as the primary point of contact for website requests, triaging and sequencing work against business priority Conversion Rate Optimization * Build and run a structured A/B and multivariate ...

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How much do conversion rate optimization specialist jobs pay per year?

As of Aug 14, 2026, the average yearly pay for conversion rate optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and web design principles.

What are some typical challenges faced by conversion rate optimization specialists in their daily work?

Conversion Rate Optimization Specialists often face challenges such as interpreting complex user behavior data, prioritizing which pages or elements to test first, and justifying proposed changes to stakeholders with different perspectives. Additionally, it can be difficult to achieve statistically significant results, especially on websites with lower traffic volumes. Specialists frequently collaborate with designers, marketers, and developers, requiring clear communication and a balance between user experience and business goals. Overcoming these challenges offers opportunities for professional growth and demonstrated impact on key company metrics.

What is a conversion rate optimization specialist?

A Conversion Rate Optimization (CRO) Specialist is responsible for improving a website or digital platform’s ability to convert visitors into customers or leads. They analyze user behavior, conduct A/B testing, optimize landing pages, and implement strategies to enhance user experience and increase conversions. CRO Specialists work with data analytics, heatmaps, and various testing tools to identify areas for improvement. Their goal is to maximize the performance of digital marketing efforts, ultimately increasing revenue and business growth.

What are the key skills and qualifications needed to thrive as a conversion rate optimization specialist?

To thrive as a Conversion Rate Optimization Specialist, you need expertise in data analytics, A/B testing methodologies, user experience (UX) principles, and typically a background in marketing, statistics, or a related field. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and certification in digital marketing or analytics are commonly required. Strong problem-solving abilities, creativity, and effective communication are key soft skills for collaborating with cross-functional teams. These skills are critical for driving measurable improvements in website performance and achieving business growth through data-driven decisions.

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Conversion Rate Optimization Specialist jobs near you
Infographic showing various Conversion Rate Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 20% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

Director, Conversion Rate Optimization (CRO)

Lifemd-1

Manhattan, NY • On-site

$170 - $210/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Job description

About us

LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.

At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.

About The Role

We're hiring a Director of CRO to own the conversion engine that turns visits into patients. LifeMD invests significantly in paid and organic acquisition across weight management, men's health, and women's health, and this role is accountable for making every one of those visits count. You'll own landing page and funnel optimization, and offer testing across our brands, building a rigorous, high-velocity experimentation program with direct, measurable impact on revenue and customer acquisition cost.

You’ll report to the Senior Director of Growth within our Growth organization, led by our GM & SVP of Growth and partner closely with the CMO

Responsibilities
  • Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD's brands
  • Build and run a high-velocity experimentation program: prioritized roadmap, hypothesis frameworks, A/B and multivariate testing, and rigorous statistical evaluation
  • Lead offer strategy and testing (pricing presentation, bundles, trials, and promotions) in partnership with the Director of Product & Pricing
  • Partner with Web Creative and engineering to ship landing pages and funnel improvements quickly, balancing speed with quality and compliance
  • Develop deep funnel analytics: identify drop-off points, segment-level conversion behavior, and opportunities across paid search, paid social, TV/CTV, and organic traffic
  • Align testing with paid media teams so creative, targeting, and landing experiences work as one system, improving CAC and ROAS across channels
  • Establish CRO best practices, tooling, and documentation; hire and develop a team as the function scales
  • 8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business
  • A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact
  • Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design
  • Hands-on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms
  • Strong cross-functional muscle; you've worked effectively with paid media, creative, engineering, and analytics teams
  • Comfort operating in a regulated category where compliance shapes what and how you test
Nice to Have
  • Experience in telehealth, healthcare, insurance, or another regulated conversion funnel
  • Familiarity with offer/pricing testing in subscription models
  • SQL skills and experience building funnel dashboards
  • Salary Range: $170,000 - $210,000 + plus annual bonus and equity (DOE)
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited Paid Time Off
  • Commuter Benefits
  • Paid Holidays
  • Short Term Disability
  • Training & Development
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