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Conversion Rate Optimization Specialist Jobs (NOW HIRING)

Reflex Media, Inc.

Senior CRO Specialist

$80K - $125K/yr

Conversion Rate Optimization Specialist / Sr. CRO Specialist Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing Run the testing program that turns ...

Reflex Media, Inc.

$80 - $125/hr

Conversion Rate Optimization Specialist / Sr. CRO Specialist Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing Run the testing program that turns ...

New

Ensembledigitalmedia

SEO Specialist

El Segundo, CA · On-site

$60 - $85/hr

The SEO Specialist is responsible for improving website visibility, organic rankings, and qualified ... Familiarity with conversion rate optimization (CRO) and landing page best practices. * Local SEO ...

New

Forcepoint

AI Web Optimization Specialist

Austin, TX · On-site

$600 - $900/hr

The specialist will also develop AI-assisted workflows that help the web team analyze performance ... Four or more years of experience in conversion-rate optimization, digital experience optimization ...

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Conversion Rate Optimization Specialist information

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$16K

$55.8K

$102K

How much do conversion rate optimization specialist jobs pay per year?

As of Sep 4, 2026, the average yearly pay for conversion rate optimization specialist in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What is a conversion rate optimization specialist?

A Conversion Rate Optimization (CRO) Specialist is responsible for improving a website or digital platform’s ability to convert visitors into customers or leads. They analyze user behavior, conduct A/B testing, optimize landing pages, and implement strategies to enhance user experience and increase conversions. CRO Specialists work with data analytics, heatmaps, and various testing tools to identify areas for improvement. Their goal is to maximize the performance of digital marketing efforts, ultimately increasing revenue and business growth.

What are the key skills and qualifications needed to thrive as a conversion rate optimization specialist?

To thrive as a Conversion Rate Optimization Specialist, you need expertise in data analytics, A/B testing methodologies, user experience (UX) principles, and typically a background in marketing, statistics, or a related field. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and certification in digital marketing or analytics are commonly required. Strong problem-solving abilities, creativity, and effective communication are key soft skills for collaborating with cross-functional teams. These skills are critical for driving measurable improvements in website performance and achieving business growth through data-driven decisions.

What are some typical challenges faced by conversion rate optimization specialists in their daily work?

Conversion Rate Optimization Specialists often face challenges such as interpreting complex user behavior data, prioritizing which pages or elements to test first, and justifying proposed changes to stakeholders with different perspectives. Additionally, it can be difficult to achieve statistically significant results, especially on websites with lower traffic volumes. Specialists frequently collaborate with designers, marketers, and developers, requiring clear communication and a balance between user experience and business goals. Overcoming these challenges offers opportunities for professional growth and demonstrated impact on key company metrics.

How do you become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, you typically need a background in marketing, analytics, or web design, along with skills in data analysis, A/B testing, and user experience. Gaining experience with tools like Google Analytics, Optimizely, or VWO and obtaining certifications in digital marketing or analytics can enhance your qualifications. Continuous learning and staying updated on industry trends are essential for success in this role.
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Conversion Rate Optimization Specialist jobs near you
Infographic showing various Conversion Rate Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 22% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • On-site

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Director of Conversion Rate Optimization (CRO)
Department: Marketing
Company: Truly Free, Inc.
Location: Remote
Compensation: $120,000-$150,000 base + performance incentives
Reports to: VP of Marketing / CMO
Company Overview
Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.
We believe conversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.
Position Summary
We are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem.
This role sits at the intersection of direct-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designing decisions.
This role will also lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.
What You'll Own:
Conversion Strategy & Optimization
  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership
  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign
  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability
  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation
  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration
  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship
  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy

Required Qualifications
  • 5+ years in UX/UI, CRO, product design, or human experience design
  • Proven success in high-conversion DTC ecommerce and subscription businesses
  • Deep expertise in direct response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills

Portfolio Requirement (Non-Negotiable)
Candidates must submit a portfolio demonstrating:
  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking for proof of performance, not just aesthetics.
Preferred Experience
  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer
  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply