Conversion Rate Optimization Specialist Jobs (NOW HIRING)

Raymour & Flanigan is the largest furniture retailer in the Northeast, and our Digital Experience(DEx)Team is the engine behind a growing omnichannel business.We'relooking for a Conversion Rate Optimization (CRO) Specialist who isequalparts analyst and strategist - someone who can diagnose friction in the customer journey, design experiments to address it, and translate results into measurable revenue impact.

This role sits at the intersection of data, UX, and commercial performance.You'llown the experimentation roadmap acrossraymourflanigan.com, working closely with UX, marketing, andproductto continuously improve how customers discover, evaluate, and purchase furniture online and in support of in-store conversion.

What You'll Do

Experimentation & Testing

• Own the end-to-end A/B and multivariate testing lifecycle - from hypothesis formation through test design& build, QA, launch, analysis, andreporting

• Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals

• Partner with CRM and marketing teams to design and test personalized experiences by customer segment, using behavioral and transactional signals to inform targeting logic

• Partner with productandengineering to ensurewinningvariant implementation

• Build post-test documentation that captures learnings and informs future roadmap decisions

Analytics & Insight

• Analyze conversion funnels across device types toidentifydrop-off points and high-impact optimization opportunitiesfrom landing through cart and checkout

• WorkwithGA4 andQuantum Metric analyticsto pull and interpret session-level, transaction-level, and event-level data

• Monitor core KPIs on an ongoing basis, surfacing anomalies, trends, and opportunities proactively

• Translate quantitative findings into actionable hypotheses; complement with qualitative signals from session recordings, heatmaps, and VOC data

Revenue & Metric Ownership

• Drive measurable improvement across the team's core performance indicators:

• Site revenue and revenue per sessionacross all traffic channels and device types

• Average order value (AOV)anditems per transactionthrough cross-sell, upsell, and bundling optimization

• Cart and Checkout funnel conversion-increasing usability,reducing friction anderrorsfrom Add to Cart to Order Complete

• Platinum Protection Plan attachment rate- improving product page, cart, and checkout presentation of protection plan offers

• Financing application starts and completions- reducing friction in the financing discovery and application experience

• Self-service support tool engagement- improving ease of use and task completion rates for order tracking, delivery management,financing,and customer service tools

• Promotional messaging effectiveness- testing banner placement, copy, timing, and personalization to maximize promotional lift

Collaboration & Communication

• Partner with UX designers to translate CRO findings into design iterations

• Work with the marketingand productteamsto align experiment roadmaps withpromotional calendars and business priorities

• Present test results and recommendations to stakeholders at varying levels of technical depth

• Contribute to a culture of experimentation across the digital organization - helping teams understand how to form good hypotheses and interpret results honestly

What You'll Bring

Required

• 3+ years in a CROor experimentation-focused role, preferably within e-commerce or retail

• Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent)

• Strongproficiencywith HTML,CSSand JS for creating,customizingand troubleshooting tests

• Strongproficiencyin GA4and marketing channel measurement, includingongoingQA ofanalytics implementation

• Demonstrated ability to design statistically valid experiments and communicate results withappropriate nuance(confidence intervals, practical significance, segmentation)

• Familiarity with behavioral analytics tools (Hotjar,FullStory, Quantum Metric, or similar) and comfort triangulating quantitative and qualitative signals

• Excellent written and verbal communication; ability to build a compelling narrative around data for non-technical audiences

Preferred

• Experienceoptimizinghigh-consideration, high-AOV product categories (furniture, appliances, home goods, or similar)

• Familiarity with financing andbuy now, pay laterUX patterns and their conversion dynamics

• Experience with omnichannel retail where the digital experience serves multiple journey modes simultaneously - supporting customersinresearchmode, those ready to transact online, and those using the site as a stepping stone to a store visit where they can experience the product and work with a sales associate.