ZipRecruiter

Log In

1

Conversion Rate Optimization Manager Jobs in Encinitas, CA

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · On-site

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · Remote

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · On-site

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

Wilmington PharmaTech

Be Seen First

Sr. Business Development Director

San Diego, CA · Remote

Win Rate Optimization: Drive the conversion of proposals into signed business by managing high-level relationships and fostering trust through transparency and partnership. * Account Expansion: While ...

Tillster

Sr. Product Manager

San Diego, CA · Remote

$135K - $165K/yr

Own the product lifecycle from discovery through delivery, launch, and continuous optimization ... Deliver measurable outcomes, including conversion rate lift, average order value (AOV), and ...

AMN Healthcare

Sr. SEO Technologist

San Diego, CA

Conduct regular site audits and manage internal linking, redirect chains, and crawl budget ... Monitor conversion funnel clickstream, identify drop-off points, and recommend optimizations

Axos Bank

VP, Strategic Marketing

San Diego, CA

$120K - $150K/yr

Crypto and managed portfolio adoption * AUM and lifetime value growth * Lead gotomarket strategy ... conversion and funding rates Execution, Platforms & Enablement * Oversee execution across channels ...

Axos Bank

VP, Strategic Marketing

San Diego, CA · On-site

$120K - $150K/yr

Crypto and managed portfolio adoption * AUM and lifetime value growth * Lead go-to-market strategy ... conversion and funding rates Execution, Platforms & Enablement * Oversee execution across channels ...

AEG

E-Commerce Manager

San Diego, CA · On-site

$80K - $90K/yr

Accountable for driving year-over-year e-commerce revenue growth, improving conversion rates, and ... Lead mobile app push notification strategy, balancing promotion of key campaigns with an optimal ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Encinitas, CA

Conversion Rate Optimization Manager information

See Encinitas, CA salary details

$47.3K

$114.7K

$185.8K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for conversion rate optimization manager in Encinitas, CA is $114,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $155,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What cities near Encinitas, CA are hiring for Conversion Rate Optimization Manager jobs? Cities near Encinitas, CA with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Encinitas, CA as of June 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,740 per year, or $55.2 per hour.
Growth Marketing Director

Growth Marketing Director

Blenders Eyewear, LLC.

San Diego, CA • On-site

Full-time

Posted 18 days ago

Job description

Growth Marketing Director
Blenders Eyewear is seeking a proven, data-centric Growth Marketing Director to oversee our paid acquisition and retention/lifecycle marketing initiatives. The successful candidate will possess extensive, real-world experience in a fast-paced, DTC environment, demonstrate proficiency in scaling comprehensive digital marketing strategies, and maintain a deep understanding of eCommerce drivers to translate key performance indicators into substantial revenue growth.
This role reports to the Head of eCommerce and Digital, leading the strategic planning and execution of all paid media and retention/lifecycle initiatives. Additionally, the role owns all agency partnerships and collaborates cross-functionally to accelerate eCommerce revenue through optimized customer acquisition and retention. Although there are no immediate direct reports, this leader will be instrumental in influencing internal teams and driving measurable business KPIs.
Our ideal candidate is a self-starter, autonomous problem solver, and collaborative team player who can balance big-picture strategy with hands-on executional oversight. We are looking for a leader who acts with a sense of urgency to drive results while maintaining a high level of analytical rigor. This individual is a continuous learner, staying ahead of emerging growth marketing, retention, and loyalty trends to create best-in-class strategies that drive sustainable growth.
Performance Marketing & Paid Acquisition
  • Define and lead the strategy, management, and performance of paid acquisition channels across Meta, Google, TikTok, YouTube, paid social, paid search, display, CTV, affiliates, Amazon, and emerging growth channels.
  • Oversee agency partners responsible for media planning, buying, optimization, reporting, and execution, while managing budgets, forecasting, pacing, and channel allocation recommendations.
  • Partner with agencies and internal teams to test new channels, audiences, creative formats, and campaign structures that drive efficient new customer acquisition.
  • Own and improve key metrics including ROAS/MER, nCAC, CAC, LTV:CAC, new/returning customer revenue, traffic/sessions, and conversion rate, translating insights into actionable recommendations for creative, merchandising, site UX, and promotional strategies.
Retention & Lifecycle Marketing
  • Own the strategy and performance of email and SMS marketing across Attentive, driving CRM revenue while maintaining a strong customer experience.
  • Develop lifecycle programs that increase repeat purchase, customer engagement, LTV, and retention across key customer segments and cohorts.
  • Lead segmentation, personalization, campaign strategy, automated flows, winback programs, post-purchase journeys, loyalty initiatives, and customer cohort strategies.
  • Partner with creative, brand, merchandising, and eCommerce teams on lifecycle messaging, while building a testing roadmap across subject lines, offers, segmentation, creative, send timing, automation logic, and customer journeys.
  • Own and improve key retention and lifecycle KPIs, including CRM revenue, repeat purchase rate, customer retention rate, LTV, email/SMS engagement, list growth, flow revenue, campaign revenue, unsubscribe rate, and customer reactivation.
eCommerce Growth Partnership
  • Share responsibility for overall eCommerce growth, with primary accountability for digital marketing revenue.
  • Partner with the eCommerce team on campaign planning, traffic generation, funnel performance, landing page needs, promotional support, and conversion opportunities.
  • Collaborate with merchandising and product teams to align marketing strategies with assortment, product launches, inventory priorities, and business goals.
  • Work closely with analytics, finance, and IT to evaluate marketing performance through a revenue, margin, and profitability lens while ensuring proper tracking, attribution, reporting, tagging, and platform integrations.
Reporting, Leadership & Cross-Functional Collaboration
  • Present performance, insights, opportunities, and recommendations to executive leadership.
  • Own weekly, monthly, and quarterly reporting for paid media, lifecycle marketing, and digital marketing revenue.
  • Create clear narratives around what is working, what is not, and where the business should focus next.
  • Manage agency relationships, including priorities, performance expectations, deliverables, timelines, and accountability.
  • Serve as a senior digital marketing voice across the organization, bringing a strong balance of strategic thinking, analytical rigor, and brand sensibility.
  • Collaborate closely with creative, brand, merchandising, product, finance, analytics, IT, and eCommerce teams.

Qualifications
  • 8+ years experience in digital marketing, performance marketing, lifecycle marketing, or growth marketing, preferably within a high-growth DTC brand.
  • Proven experience owning paid acquisition strategy across Meta, Google, TikTok, YouTube, affiliates, paid search, paid social, display, CTV, Amazon, and other growth channels.
  • Direct experience managing $10M-$20M annual paid marketing budgets and with external agencies, setting clear priorities, and holding partners accountable to measurable business outcomes.
  • Deep understanding of full-funnel performance marketing, attribution, media efficiency, creative testing, customer acquisition economics, and budget management.
  • Hands-on experience with retention and lifecycle marketing strategy, including email, SMS, segmentation, customer journeys, automated flows, winback, post-purchase, loyalty, and customer cohort strategies.
  • Experience with ESP platforms including Attentive required and Klaviyo preferred, plus experience working with Shopify Plus or similar eCommerce platforms.
  • Strong analytical, communication, and cross-functional leadership skills, with the ability to interpret data, present recommendations to senior leadership, balance growth and profitability, and influence without direct authority.
  • Position required to be in the San Diego headquarters (no remote).
Success in This Role Looks Like
  • Paid acquisition scales efficiently while maintaining healthy CAC, ROAS, MER, contribution margin, and overall profitability.
  • Lifecycle marketing becomes a major growth driver across email, SMS, segmentation, automation, retention, and repeat purchase.
  • Digital marketing revenue goals are met or exceeded, with agency partners focused, accountable, and consistently improving performance.
  • Reporting is clear, actionable, and trusted by leadership, with strong visibility into marketing priorities, performance, and opportunities.
  • The business has a clear roadmap for acquisition, retention, testing, and profitable growth, supported by strong cross-functional alignment.Partnering closely with creative teams to develop performance-driven ads and creative diversification strategies.

Apply