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Conversion Rate Optimization Manager Jobs in Encinitas, CA

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · On-site

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · On-site

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

ESM INSITE

Growth Marketing Manager

Carlsbad, CA · Remote

Partner with Service and Customer Success to improve onboarding, activation, and conversion rates ... Build a culture of structured experimentation, learning, and continuous optimization across ...

Cuento Marketing

Email Marketing Specialist

San Diego, CA · On-site

$60 - $80/hr

Manage segmentation and list hygiene to improve deliverability and engagement * Partner with design ... Track and report on core email KPIs: open rate, click rate, conversion rate, revenue per send, list ...

San Diego Community Power

Rates Analyst

San Diego, CA · Hybrid

... strategic rate design and service offering decisions and uncover optimization opportunities ... Strong project management, organizational, and communication skills. * Experience supporting and ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Encinitas, CA

Conversion Rate Optimization Manager information

See Encinitas, CA salary details

$47.3K

$114.7K

$185.8K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for conversion rate optimization manager in Encinitas, CA is $114,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $155,200.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What job categories do people searching Conversion Rate Optimization Manager jobs in Encinitas, CA look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Encinitas, CA are:

What cities near Encinitas, CA are hiring for Conversion Rate Optimization Manager jobs?

Cities near Encinitas, CA with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Encinitas, CA as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $114,740 per year, or $55.2 per hour.

Growth Marketing Manager

Carlsbad, CA • On-site

ESM INSITE
Insurance Services • 11 - 50 employees
Learn more about ESM INSITEexternal

Full-time

Retirement

Re-posted 29 days ago

Job description

About ESM
ESM is a tech-enabled Risk Management firm dedicated to improving outcomes in Workers' Compensation, Safety, and OSHA Compliance. We provide Claims Management, Safety/Compliance consulting, and a suite of proprietary SaaS tools, including a digital inspection app, LMS, analytics dashboards, and a subscription-based compliance library, all designed to deliver actionable Business Intelligence to employers.
This is an opportunity to join a company that is in growth mode. We are a seasoned company that acts like a startup. Please visit our website for more information www.esminsite.com
Job Description:
We are looking for a Growth Marketing Manager to lead demand generation, pipeline growth, and revenue acceleration across the full customer lifecycle. This role blends strategy, execution, experimentation, and analytics, and is ideal for a hands-on operator who enjoys building scalable systems from the ground up.
You will work closely with the CEO and cross-functional partners across Service, Sales, Customer Success, and Operations to design and execute growth programs that directly impact revenue. This role has high visibility, high ownership, and meaningful influence on how the company scales its go-to-market engine.
If you're a tech-savvy, marketing crazed professional who is creative, has innovative ideas to improve the customer experience, build brand presence, and is comfortable working with an exciting team, reach out!
Core Responsibilities:
  • Own growth across the full funnel, including acquisition, activation, engagement, retention, and revenue.
  • Design, execute, and analyze experiments across paid, organic, lifecycle, and emerging channels to drive pipeline and revenue growth.
  • Manage and optimize paid acquisition channels such as Google Ads, LinkedIn, Meta, and affiliate partnerships.
  • Partner with Service and Customer Success to improve onboarding, activation, and conversion rates throughout the customer journey.
  • Build and optimize lifecycle programs across email, in-app messaging, onboarding, and reactivation campaigns.
  • Define, track, and report on core growth metrics including CAC, LTV, pipeline contribution, churn, ARPU, and conversion rates.
  • Develop dashboards, attribution models, and forecasting frameworks to support executive-level decision making.
  • Leverage AI tools and automation to accelerate experimentation, scale output, and improve marketing efficiency.

C
ontent Responsibilities:
  • Support the development of high-quality content including computer-based trainings (via Synthesia), case studies, website content, and other marketing assets.
  • Organize and map ESM's compliance content library within the INSITE SaaS platform to align with the AI Agent, including policies, checklists, forms, and training materials by industry.
  • Oversee the creation, editing, publishing, and ongoing management of content across multiple platforms and channels.
  • Review computer-based training content to ensure formatting consistency, clarity, and accuracy.

How You Will Make an Impact
  • Drive measurable pipeline and revenue growth by defining and executing our next-stage demand generation strategy.
  • Build a culture of structured experimentation, learning, and continuous optimization across marketing initiatives.
  • Strengthen alignment between Marketing, Sales, and Customer Success to ensure marketing efforts translate into high-quality, measurable revenue impact.
  • Lay the foundation for scalable growth by implementing repeatable processes, systems, and reporting frameworks.

Requirements:
  • 5-7+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.
  • Demonstrated success driving pipeline and revenue growth through data-driven marketing initiatives.
  • Strong experimentation mindset with experience designing and analyzing tests across multiple channels.
  • Hands-on experience with lifecycle marketing, funnel optimization, and content-driven growth programs.
  • Strong analytical instincts and comfort working with dashboards, attribution models, and performance forecasts.
  • Ability to operate effectively in ambiguous, fast-paced environments and collaborate across teams.
  • Clear, confident communicator capable of presenting insights and recommendations to executive stakeholders.

Schedule, Hours & Location:
  • Monday - Friday
  • 8:30 am - 5:00 pm
  • Orange County to San Diego, California
  • Currently a remote position with occasional in-person strategy meetings in Carlsbad.

Compensation
  • Competitive salary
  • Comprehensive Benefits
  • 401K Match
  • Stock Options
  • Work From Home

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