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Conversion Rate Optimization Manager Jobs in Encinitas, CA

Axos Bank

VP, Marketing Technology

San Diego, CA · On-site

$160K - $170K/yr

... M targeting, acquisition strategies, and ROAS optimization * Lead on-site and in-app conversion rate optimization (CRO) efforts, ensuring principles of testing, user behavior analysis, and ...

EverService

SEO Analyst, iLawyer Marketing

San Diego, CA · On-site

$50K - $55K/yr

... conversion rates Summary of Position: We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference for our clients. This position manages a portfolio ...

EverService

SEO Analyst, iLawyer Marketing

San Diego, CA · On-site

$50K - $55K/yr

... conversion rates Summary of Position: We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference for our clients. This position manages a portfolio ...

EverService

SEO Analyst, iLawyer Marketing

San Diego, CA · On-site

$50K - $55K/yr

... conversion rates Summary of Position: We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference for our clients. This position manages a portfolio ...

Petco

Sr UX Designer

San Diego, CA · On-site

Collaborate closely with Product Managers, Engineering, and business stakeholders to understand ... Understanding of conversion rate optimization and data-informed design practices. * Working ...

Dripshipper

VP of Digital Marketing

San Diego, CA · On-site +1

$30/hr

Own our full-funnel marketing strategy, including increasing our conversion rates from free trial ... Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ...

Dripshipper

VP of Digital Marketing

San Diego, CA · On-site +1

$30/hr

Own our full-funnel marketing strategy, including increasing our conversion rates from free trial ... Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ...

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Showing results 21-40

All JobsConversion Rate Optimization JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Encinitas, CA

Conversion Rate Optimization Manager information

See Encinitas, CA salary details

$47.3K

$114.7K

$185.8K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for conversion rate optimization manager in Encinitas, CA is $114,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $155,200.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What job categories do people searching Conversion Rate Optimization Manager jobs in Encinitas, CA look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Encinitas, CA are:

What cities near Encinitas, CA are hiring for Conversion Rate Optimization Manager jobs?

Cities near Encinitas, CA with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Encinitas, CA as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $114,740 per year, or $55.2 per hour.

Third Party Lead Manager

San Diego, CA • On-site

Griffin Funding, Inc.
Finance and Insurance • 1 - 10 employees
Learn more about Griffin Funding, Inc.external

$65K - $70K/yr

Full-time

Posted 15 days ago

Key responsibilities

  • Own day-to-day relationships with all third-party lead vendors

  • Track and report on key performance metrics for each vendor, including cost per lead, contact rate, conversion rate, and cost per funded loan

  • Define, manage, and refine lead filters for each vendor to improve lead quality and conversion

Job description

About Griffin Funding
Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves - and our partners - to elite standards.
Role Overview
The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently - from cost per lead all the way down to cost per funded loan.
You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others - managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter.
Key Responsibilities
Vendor Relationship Management
  • Own day-to-day relationships with all third-party lead vendors
  • Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization
  • Negotiate lead pricing, volume commitments, and filter parameters
  • Onboard new vendors and sunset underperforming ones

Performance & Accountability
  • Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan
  • Build and maintain vendor scorecards updated weekly
  • Identify underperforming vendors and develop action plans or recommend pausing spend
  • Establish clear performance benchmarks and hold vendors accountable to them

Lead Filter Management
  • Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals
  • Continuously test and refine filters to improve lead quality and downstream conversion
  • Coordinate with LOs and processors to gather real-time feedback on lead quality

CRM Integration & Reporting
  • Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source
  • Translate CRM data into actionable vendor feedback and optimization recommendations
  • Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot
  • Collaborate with marketing and operations teams to close reporting gaps

Collaboration
  • Work closely with the marketing team to align third-party lead spend with overall lead generation strategy
  • Partner with Sales leadership to understand LO feedback on lead quality by source
  • Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations

Success Metrics
  • Cost Per Lead (CPL): By vendor, loan type, and filter set
  • Contact Rate: % of leads reached by an LO
  • Conversion Rate: % of leads that convert to applications and locks
  • Cost Per Funded Loan: The ultimate performance metric
  • Vendor Scorecard Accuracy: Weekly updates, no gaps

Qualifications
Required
  • 2+ years of experience in lead generation, vendor management, performance marketing, or mortgage operations
  • Strong analytical skills - comfortable pulling data from a CRM and building performance reports
  • Excellent communication and negotiation skills
  • Highly organized with the ability to manage multiple vendor relationships simultaneously
  • Proficiency in HubSpot CRM or similar platform

Preferred
  • Experience with mortgage lead vendors (LendingTree, Rabbu, BiggerPockets, etc.)
  • Background in mortgage, real estate, or financial services
  • Familiarity with Non-QM loan products (Bank Statement, DSCR, VA)
  • Experience with Google Sheets, Excel, or BI tools for reporting

Compensation & Benefits
  • Base Salary: $70,000/year
  • Performance Bonus: Tied to cost-per-funded-loan improvement and vendor conversion benchmarks
  • Competitive benefits package
  • Growth opportunity within Griffin Funding's expanding marketing and operations team

Our Core Values
We're looking for someone who embodies:
  1. Commit to 5-Star Service - with both our vendors and internal teams
  2. GRIT - resilience, discipline, and accountability
  3. Resourceful Problem Solvers - creative, data-driven, decisive
  4. Own Your Impact - take ownership of your numbers
  5. Growth-Minded Team Players - collaborative, adaptable, always improving

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