Conversion Rate Optimization Manager Jobs in Wisconsin

Description

WHO WE ARE

Johnson Health Tech is one of the world's largest and fastest-growing fitness equipment manufacturers, delivering innovative solutions that help people live healthier lives. Through our award-winning portfolio of commercial and residential brands, we serve customers in more than 60 countries worldwide.

Mission Statement: To delight and excite our customers through truly innovative products, unsurpassed quality, and best-in-class customer experience provided by a world-class organization.

POSITION OVERVIEW

Johnson Fitness & Wellness is seeking an Ecommerce Data & Analytics Engineer to develop and maintain the data infrastructure, reporting systems, and analytics capabilities supporting our ecommerce and omnichannel business. This position is responsible for integrating data across ecommerce, website analytics, CRM, marketing, retail POS, ERP, and operational systems to create a centralized and reliable view of business and customer performance.

The successful candidate will have demonstrated experience building scalable data pipelines and reporting solutions, with the ability to translate complex datasets into actionable business insights. This position will work closely with ecommerce, digital product, marketing, CRM, retail operations, merchandising, and leadership teams to improve visibility into the customer journey, identify growth opportunities, and support data-driven decision making.

RESPONSIBILITIES

Data Engineering & Integration

Build and maintain scalable data pipelines that connect ecommerce, website analytics, CRM, marketing, POS, ERP, advertising, attribution, and operational systems

Develop and maintain ETL/ELT processes to automate data ingestion, transformation, normalization, and reporting

Establish reliable data models, schemas, and reporting standards to improve data consistency and accuracy

Integrate APIs and third-party data sources into centralized data and reporting environments

Monitor data pipelines and reporting processes to identify and resolve data quality, reliability, and performance issues

Maintain documentation for data sources, definitions, integrations, and reporting structures

Reporting & Analytics

Build and maintain centralized dashboards and reporting systems supporting ecommerce, customer lifecycle, retail showroom, marketing, product, and category performance

Combine behavioral, transactional, marketing, and operational data to create a more complete view of business performance

Develop reporting for key ecommerce metrics including traffic, product engagement, add-to-cart activity, checkout behavior, conversion, revenue, average order value, and product performance

Develop customer and lifecycle reporting incorporating CRM, email engagement, segmentation, attribution, and purchase behavior

Create reporting that improves visibility into retail and ecommerce performance across digital and physical customer touchpoints

Identify trends, anomalies, performance gaps, and growth opportunities and communicate findings to business stakeholders

Ecommerce & Customer Journey Analytics

Analyze the customer journey across website, ecommerce, marketing, CRM, retail, and post-purchase experiences

Identify friction points and customer drop-off throughout product discovery, add-to-cart, checkout, purchase, delivery, and retention journeys

Partner with ecommerce and digital product teams to identify conversion rate optimization opportunities

Provide data and reporting necessary to support UX improvements, merchandising decisions, personalization, and customer experience initiatives

Support A/B testing and experimentation by establishing measurement requirements, reporting results, and evaluating business impact

Analyze product, category, and customer behavior to identify opportunities to improve conversion rate, average order value, and ecommerce revenue

Data Strategy & Business Support

Partner with ecommerce, digital product, marketing, CRM, merchandising, retail operations, and leadership teams to define KPIs and reporting requirements

Help establish consistent business definitions, attribution methodologies, and performance measurement standards

Provide data and analysis supporting forecasting, merchandising strategy, inventory optimization, lifecycle marketing, and operational planning

Support new product, brand, and category launches through performance measurement and customer behavior analysis

Translate business questions into data requirements, analysis, and actionable recommendations

Provide accurate and timely information that enables teams and leadership to make faster, data-driven business decisions

Other projects as needed

Requirements

Education:

Minimum of four-year degree in Computer Science, Data Science, Information Systems, Analytics, Engineering, or related field OR high school diploma/equivalent with equivalent work experience

Experience:

Minimum 3+ years experience in data engineering, analytics engineering, business intelligence, or a related data-focused role

Experience building and maintaining scalable data pipelines and ETL/ELT processes

Strong SQL experience with the ability to transform, organize, and analyze complex datasets

Experience with cloud data warehouses such as Snowflake, BigQuery, Redshift, or similar platforms

Proficiency in Python and/or R for data transformation and analysis

Experience integrating APIs, third-party platforms, and multiple data sources

Experience with BI and reporting platforms such as Looker, Tableau, Power BI, Sigma, Metabase, or similar tools

Experience developing data models, schemas, and reporting structures that provide consistent and reliable business reporting

Understanding of ecommerce analytics, customer journey measurement, conversion funnels, attribution, and lifecycle marketing

Experience supporting ecommerce, retail, marketing, CRM, or other customer-focused business functions preferred

Familiarity with customer data platforms, event-based analytics, marketing automation, and A/B testing frameworks preferred

Other Requirements:

Able to work effectively across cross-functional teams and independently manage data and analytics initiatives

A quick learner with the ability to translate business requirements and complex data into actionable recommendations

An ability to work on multiple projects and priorities at the same time

A valid driver's license is required for occasional travel

Position will be subjected to pre-employment and annual motor vehicle record (MVR) checks. Must be able to successfully pass MVR checks to drive on behalf of the company.

SKILLS

Ability to translate business requirements into technical data and reporting requirements

Strong analytical and problem-solving skills

Ability to translate complex datasets into clear, actionable business insights

Strong SQL, data modeling, and data visualization skills

Ability to collaborate with a wide variety of internal teams and stakeholders

Strong attention to detail with an emphasis on data quality and reporting accuracy

Ability to communicate technical information clearly to technical and non-technical audiences

Ability to multi-task, prioritize, and manage multiple projects

Ability to identify opportunities to improve processes, reporting efficiency, and business performance

Strong understanding of ecommerce KPIs and customer journey analytics

Demonstrated effective interpersonal, verbal, and written communication skills.

Strong sense of initiative and a sense of urgency, demonstrated by accomplishing tasks, improving current work processes, and assisting others when necessary.

Unwavering attention to detail and commitment to world-class quality.

Ability to embrace deadlines.

Able to project a positive and professional demeanor to all internal and external contacts.

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The employee must be able to maintain concentration in a variety of work environments and sustain attention to detail while managing multiple priorities. The position requires the ability to reason, analyze information, and make sound decisions promptly. The employee must also be capable of working both independently and collaboratively, interacting professionally with colleagues, leadership, and external partners. While performing the duties of this job, the employee is regularly required to sit for extended period, use hands and fingers to operate a computer keyboard, mouse, phone and other standard office equipment. Will be required to communicate both verbally and in writing; as well as view a computer monitor and perform tasks requiring close vision with the ability to adjust focus. The employee is occasionally required to stand, walk, reach, bend, stoop, kneel, or crouch to access files, supplies or other office equipment. The employee must occasionally lift, carry, push or pull materials weighing up to 20 pounds. Repetitive hand, wrist, and finger motion is required for keyboarding and other clerical tasks. 

BENEFITS & PERKS

Medical, dental, and vision insurance

Company-paid life insurance and AD&D coverage

401(k) retirement savings plan

Paid time off (PTO)

FSA and HSA options

Employee product discounts, wellness resources, and employee assistance programs

Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.