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Conversion Rate Optimization Manager Jobs in Wisconsin

landmarkcu

Website Lead

Brookfield, WI

... conversion rates--while delivering an exceptional end-user experience. This position requires a ... PRINCIPAL ACCOUNTABILITIES 1. Own and lead the day-to-day management and optimization of Landmark ...

Landmark Credit Union

Website Lead

Brookfield, WI · On-site

... conversion rates-while delivering an exceptional end-user experience. This position requires a ... PRINCIPAL ACCOUNTABILITIES 1. Own and lead the day-to-day management and optimization of Landmark ...

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Conversion Rate Optimization Manager information

See Wisconsin salary details

$44.4K

$107.8K

$174.6K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for conversion rate optimization manager in Wisconsin is $107,824.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $145,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Wisconsin? The most popular types of Conversion Rate Optimization jobs in Wisconsin are:
What are popular job titles related to Conversion Rate Optimization Manager jobs in Wisconsin? For Conversion Rate Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization Manager jobs in Wisconsin look for? The top searched job categories for Conversion Rate Optimization Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Conversion Rate Optimization Manager jobs? Cities in Wisconsin with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Wisconsin as of August 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $107,824 per year, or $51.8 per hour.

Performance Marketing Strategist

Colony Brands, Inc.

Monroe, WI • On-site

Other

Re-posted 26 days ago

Colony Brands rating

5.6

Company rating: 5.6 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

What You’ll Do: As a Performance Marketing Strategist, you’ll be responsible for driving customer growth through digital advertising. This role focuses on acquiring new customers while also engaging existing buyers through targeted paid media campaigns. You’ll plan, execute, and optimize performance-driven campaigns across channels like paid search, paid social, display, CTV, and emerging platforms. You’ll be responsible for: • Planning, building, and optimizing paid campaigns across digital channels including Google, Meta, Display, CTV, and • Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences. • Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value. • Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate. • Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.

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