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Content Strategy Jobs in Raleigh, NC (NOW HIRING)

Varsity Tutors

Social Networking Tutor

Chapel Hill, NC · Remote

$40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

Varsity Tutors

Social Networking Tutor

Durham, NC · Remote

$40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

Varsity Tutors

Social Networking Tutor

Raleigh, NC · Remote

$40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

McKesson

Clinical Science Liaison

Cary, NC · Remote

$60K - $81K/yr

Clinical Communications & Content Strategy * Act as a subject matter expert in oncology, rare disease, and cell and gene therapy. * Ensure accurate, compliant dissemination of clinical information.

McKesson

Clinical Science Liaison

Cary, NC · Remote

$60K - $81K/yr

Clinical Communications & Content Strategy * Act as a subject matter expert in oncology, rare disease, and cell and gene therapy. * Ensure accurate, compliant dissemination of clinical information.

Bandwidth Inc.

AI Knowledge Manager

Raleigh, NC · On-site

Preferred : • Certification in technical writing, information architecture, or content strategy (e.g., CPTC, STC, or equivalent). • Experience managing a knowledge base in an AI-first support ...

McKesson Corporation

Clinical Science Liaison

Cary, NC · On-site +1

$60K - $81K/yr

Clinical Communications & Content Strategy * Act as a subject matter expert in oncology, rare disease, and cell and gene therapy. * Ensure accurate, compliant dissemination of clinical information.

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All JobsContent Strategy JobsContent Strategy Jobs in Raleigh, NC

Content Strategy information

See Raleigh, NC salary details

$61.3K

$127.7K

$248.7K

How much do content strategy jobs pay per year?

As of Jun 14, 2026, the average yearly pay for content strategy in Raleigh, NC is $127,676.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,700.00 and $153,400.00 per year, depending on experience, location, and employer.

How much money does a content strategist make?

A content strategist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with specialized skills in analytics and content management tools can earn higher salaries.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze audience needs, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What are content strategy jobs?

Content strategy jobs involve planning, developing, and managing content to meet organizational goals and target audience needs. These roles often require skills in content creation, SEO, analytics, and project management, and may involve collaborating with marketing, design, and editorial teams. Professionals in this field typically use tools like content management systems and analytics platforms to measure effectiveness and optimize content performance.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

What kind of jobs in media bring in 150,000 a year?

Senior roles in media-related fields such as Content Strategy, Media Director, or Digital Content Manager can earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and expertise in analytics tools. These positions often require strong strategic skills, industry knowledge, and sometimes advanced certifications or a proven track record of successful campaigns.
What are the most commonly searched types of Content Strategy jobs in Raleigh, NC? The most popular types of Content Strategy jobs in Raleigh, NC are:
What are popular job titles related to Content Strategy jobs in Raleigh, NC? For Content Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Raleigh, NC look for? The top searched job categories for Content Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Content Strategy jobs? Cities near Raleigh, NC with the most Content Strategy job openings:
Content Strategy jobs near you

Audience Growth & Engagement Lead

Digitalturbine

Durham, NC • Hybrid

Full-time

Posted 22 days ago

Job description

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers - intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.

Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered.

Digital Turbine is seeking a high-impact, strategic thinker to fill the newly created role of Audience Growth & Engagement Lead. This is not a traditional editorial role; it is a specialized, revenue-enabling function designed to treat our owned content surfaces with the same analytical rigor as a product.

The successful candidate will bridge the gap between content strategy, product engineering, and monetization to build a durable competitive advantage and a moat against the volatility of the paid acquisition market.

Core mission for the role: Drive sustainable audience growth and engagement across Digital Turbine's current and future content surfaces, with a key role in shaping the audience strategy for our next-generation app experiences. This leader will help design and implement the growth, personalization, distribution, and engagement mechanics that make our rebuilt product ecosystem more valuable for users, partners, and advertiser-funded content.

About the Audience Growth & Engagement Lead:

  • Owned Channel & Personalization Strategy: Execute strategies to distribute content across app surfaces, feeds, and notifications You will partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent

  • Future-State App Growth Architecture: Help design and implement the growth strategy for new and rebuilt app experiences, translating audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics

  • Lifecycle Engagement: Collaborate with Marketing to design CRM tactics-including push notifications and segmentation-to nurture users, boost re-engagement, and increase long-term retention

  • Monetization through Inventory Engineering: Maximize the yield of content inventory by optimizing advertiser-sponsored content and testing headlines and formats You will provide critical performance data to Ad Sales to demonstrate ROI

  • Analytics & Experimentation: Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels

  • App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth

  • Reporting Line: Direct report to the Head of Content Media with a formal dotted-line partnership to the Product organization

  • Cross-Functional Role: You will act as a "translator" between departments: owning the experimentation agenda with Product, aligning lifecycle tactics with Marketing, and providing performance data to Ad Sales

Success Metrics:

  • Increase in session frequency and time-on-content (DAU MAU ratio)

  • Growth in daily active users (DAU) on owned channels

  • Improvement in app store ratings related to the content experience

  • Achievement of CTR and engagement benchmarks for sponsored content

  • Uplift in downstream advertiser click-throughs

  • Delivery of audience growth and engagement requirements for new or rebuilt app experiences, with clear launch goals, test plans, and post-launch performance readouts

About You as the Audience Growth & Engagement Lead

  • 6+ years of proven track record in a modern, content-driven growth mandate, likely coming from a digital publisher, content platform, or the AdTech sector

  • Hybrid Skill Set: A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how")

  • Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing

  • Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives

  • New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization - connecting our partners to more consumers, in more ways, across more devices.

The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets.

We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.

Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.

Digital Turbine will process the information you provide during the application process in accordance with the Digital Turbine Global Recruitment Privacy Notice.

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