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Content Strategy Jobs in Raleigh, NC (NOW HIRING)

Protingent

Web Content Strategist and Writer

Durham, NC · On-site

$50 - $54/hr

Web Content Strategist and Writer Position Description : Protingent Staffing has an exciting contract Web Content Strategist and Writer with our client located in Durham, NC. * We're looking for a ...

Pwc

Industry Content Senior Editor

Raleigh, NC · On-site

$91K - $321K/yr

... As an Industry Content Senior Editor, you will play a pivotal role in shaping PwC's thought ... Within our Internal Firm Services practice, you will focus on driving strategic conversations and ...

Varsity Tutors

Viral Content Creation Tutor

Raleigh, NC · Remote

$40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Varsity Tutors

Viral Content Creation Tutor

Durham, NC · Remote

$40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Cache Ventures

Content Creator

Chapel Hill, NC · Remote

$129K/yr

Contribute to conversations in brainstorms and meetings about brand strategy and our in-house systems and processes. * Establish effective ways to repurpose content for multiple platforms.

Cache Ventures

Content Creator

Chapel Hill, NC

$107K/yr

Contribute to conversations in brainstorms and meetings about brand strategy and our in-house systems and processes. * Establish effective ways to repurpose content for multiple platforms.

Becton, Dickinson and Company

Marketing Internship

Durham, NC · On-site +1

$14.50 - $19.25/hr

Support development of content strategy aligned to target audiences and campaign goals * Assist in building a scalable content engine (editorial calendar, content pillars, reuse frameworks) * Build ...

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All JobsContent Strategy JobsContent Strategy Jobs in Raleigh, NC

Content Strategy information

See Raleigh, NC salary details

$61.3K

$127.7K

$248.7K

How much do content strategy jobs pay per year?

As of Jun 14, 2026, the average yearly pay for content strategy in Raleigh, NC is $127,676.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,700.00 and $153,400.00 per year, depending on experience, location, and employer.

How much money does a content strategist make?

A content strategist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with specialized skills in analytics and content management tools can earn higher salaries.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze audience needs, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What are content strategy jobs?

Content strategy jobs involve planning, developing, and managing content to meet organizational goals and target audience needs. These roles often require skills in content creation, SEO, analytics, and project management, and may involve collaborating with marketing, design, and editorial teams. Professionals in this field typically use tools like content management systems and analytics platforms to measure effectiveness and optimize content performance.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

What kind of jobs in media bring in 150,000 a year?

Senior roles in media-related fields such as Content Strategy, Media Director, or Digital Content Manager can earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and expertise in analytics tools. These positions often require strong strategic skills, industry knowledge, and sometimes advanced certifications or a proven track record of successful campaigns.
What are the most commonly searched types of Content Strategy jobs in Raleigh, NC? The most popular types of Content Strategy jobs in Raleigh, NC are:
What are popular job titles related to Content Strategy jobs in Raleigh, NC? For Content Strategy jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Raleigh, NC look for? The top searched job categories for Content Strategy jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Content Strategy jobs? Cities near Raleigh, NC with the most Content Strategy job openings:
Content Strategy jobs near you
SEO / GEO / AEO Strategist

SEO / GEO / AEO Strategist

TriMark Digital

Raleigh, NC

Full-time

Posted 17 days ago

Job description

SEO / GEO / AEO Strategist

We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization-owning how brands show up across Google, AI platforms, and emerging discovery channels. You'll lead content strategy with a performance mindset-building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Roles + Responsibilities

Search Strategy (SEO + GEO + AEO)

  • Develop and execute integrated search strategies across:
    • Traditional SEO (organic rankings, technical optimization)
    • Generative Engine Optimization (visibility in AI-generated responses)
    • Answer Engine Optimization (featured snippets, zero-click results)
  • Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
  • Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

  • Own the content roadmap aligned to business goals, search demand, and user intent
  • Build topic clusters, entity-driven content, and semantic strategies
  • Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
  • Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

  • Define KPIs across rankings, traffic, conversions, and AI visibility
  • Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
  • Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

  • Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
  • Implement structured data and entity markup to improve machine understanding and AI surfacing
  • Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

  • Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
  • Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

  • 3-7+ years of experience in SEO, content strategy, or organic growth
  • Strong understanding of:
    • Technical SEO fundamentals
    • Content strategy and keyword/intent mapping
    • Evolving search landscape (AI search, zero-click behavior, entity-based search)
  • Experience creating or managing high-performing content programs
  • Familiarity with structured data, schema, and semantic SEO principles
  • Analytical mindset with the ability to tie work to business outcomes
  • Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

  • Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
  • Background in B2B, lead generation, or performance marketing environments
  • Experience with CRO or conversion-focused content
  • Familiarity with APIs, automation, or programmatic SEO approaches

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