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Content Strategy Jobs in Michigan (NOW HIRING)

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

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Content Strategy information

See Michigan salary details

$24.6K

$86.5K

$150.2K

How much do content strategy jobs pay per year?

As of Jun 10, 2026, the average yearly pay for content strategy in Michigan is $86,550.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,398.00 and $110,649.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in Michigan? The most popular types of Content Strategy jobs in Michigan are:
What are popular job titles related to Content Strategy jobs in Michigan? For Content Strategy jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Content Strategy jobs? Cities in Michigan with the most Content Strategy job openings:

Associate Director, Content Strategy

Starcom Mediavest Group Germany Gmbh

Birmingham, MI • On-site

$106K - $146K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago


Job description

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Job Description
Our Associate Director Content Strategists drive the content architecture of digital products and services that people love to use.
At Digitas, we do CS a little differently. Our UX Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency. They empathize and solve users' problems, they are well-versed in modern digital experiences, and they are driven by delivering-and supporting-the best possible solution. They are collaborators who lead multidisciplinary teams to set and drive a vision forward, and they aren't afraid to get their hands dirty making things.
Sound good? Good.
Responsibilities
What you'll do
  • Own the end-to-end UX CS process from ideation to execution across multiple projects
  • Understand strategic business goals-and challenge them when needed
  • Solve complex problems and find the clearest, most compelling way to communicate the solution
  • Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
  • Collaborate deeply with design, strategy, technology, account management and other disciplines
  • Weigh in as a subject matter expert on content strategy topics with cross-disciplinary agency and client partners
  • Practice and evangelize customer-centric thinking

Qualifications
A few things we want to see in you
  • Demonstrable understanding of UX content strategy for digital products, content platforms, and branded experiences
  • Clear understanding of how content and design work together
  • Complete comfort ideating, sketching, and riffing with your team
  • The ability to execute, organize, and defend the work
  • A fanatical obsession with the quality of work that gets delivered
  • Enough development, research, and process experience to be dangerous
  • Informed opinions
  • A creative skill I wouldn't have thought to list here

The ideal candidate will have
  • A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, working on enterprise-level content systems, and solving real user problems
  • At least 10 years professional experience, 6 years in content strategy with a focus on UX
  • Demonstrable experience in the future of content: conversation strategy and design, LLM behavior, and conversational AI platforms
  • Experience translating data into strategic recommendations
  • Understanding of user-centric design and product development best practices
  • Exceptional skills writing short- and long-form content
  • Experience with tools like Figma and Screaming Frog a plus

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $106,780 - $146,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/08/2026.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $106,780.00 - USD $146,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2026.