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Content Strategy Jobs in Michigan (NOW HIRING)

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

You'll also plan and optimize content around strong seasonality and weather-driven demand, aligning organic search strategy with pond, lake, and water garden maintenance cycles throughout the year.

1 Bold Step

Content Strategist

Grand Rapids, MI · On-site

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

1 Bold Step

Content Strategist

Grand Rapids, MI · On-site

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

1 Bold Step

Digital Content Producer

Grand Rapids, MI · On-site

We're looking for a Digital Content Producer to join our brand strategy team -- a small but mighty collective of creatives (and systems/process geeks) working together to help B2B brands craft fresh ...

1 Bold Step

Digital Content Producer

Grand Rapids, MI · On-site

We're looking for a Digital Content Producer to join our brand strategy team -- a small but mighty collective of creatives (and systems/process geeks) working together to help B2B brands craft fresh ...

Millerknoll

Content Marketing Manager

Holland, MI · On-site +1

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

Omnicom

Content Manager

Birmingham, MI · On-site

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

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Showing results 1-20

All JobsContent Strategy JobsContent Strategy Jobs in Michigan

Content Strategy information

See Michigan salary details

$24.6K

$86.5K

$150.2K

How much do content strategy jobs pay per year?

As of Aug 8, 2026, the average yearly pay for content strategy in Michigan is $86,550.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,398.00 and $110,649.00 per year, depending on experience, location, and employer.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze target audiences, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software. Their role ensures consistent, effective messaging aligned with brand objectives.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO tools, and obtaining relevant certifications can improve your prospects. Networking and staying updated on industry trends also help in securing a position.

What does a content strategist make?

A content strategist typically earns between $60,000 and $120,000 annually, depending on experience, location, and industry. They develop content plans, oversee content creation, and ensure messaging aligns with business goals, often using tools like content management systems and analytics platforms.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in Michigan? The most popular types of Content Strategy jobs in Michigan are:
What are popular job titles related to Content Strategy jobs in Michigan? For Content Strategy jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Michigan look for? The top searched job categories for Content Strategy jobs in Michigan are:
What cities in Michigan are hiring for Content Strategy jobs? Cities in Michigan with the most Content Strategy job openings:
Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Michigan as of August 2026, with employment types broken down into 91% Full Time, 6% Part Time, and 3% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $86,550 per year, or $41.6 per hour.

External Communications & Content Strategy Manager

PensacolaChristian

Flint, MI

Full-time

Posted 8 days ago

Job description

Dedicated to Excellence, Committed to Service


External Communications & Content Strategy Manager


The External Communications & Content Strategy Manager develops and manages external messaging and content that promotes the institution, supports enrollment and customer engagement, strengthens brand reputation and routine external communication. Working in partnership with leadership, Marketing, Admissions, and other departments, this role oversees content strategy, campaign communications, audience-focused content development, and continuous improvement of external communications to ensure alignment with institutional goals and brand standards.


External Communication and Content Strategy

Partner with institutional leaders and departments to identify external communication needs, audience interests, and marketing priorities. Develop messaging strategies, value propositions, and content frameworks that communicate the ministry's value and support enrollment and purchasing decisions. Ensure messaging is audience-focused, mission-aligned, accurate, and consistent with institutional positioning and brand standards.

Customer-Readiness and Decision-Support Content

Develop and maintain content that supports prospective students, families, customers, and other audiences throughout the enrollment and decision-making journey. Create and edit digital, print, and campaign materials that explain institutional offerings, requirements, benefits, processes, and next steps. Collaborate with subject-matter experts to ensure content is accurate, relevant, and responsive to audience questions and concerns.

Marketing Campaigns, Advertising Coordination, and Delivery Handoff

Partner with the CMO and Marketing team to align content with campaign objectives, audience needs, and desired outcomes. Develop creative briefs, guide content development, and coordinate reviews, approvals, revisions, and project timelines. Provide approved content for distribution and maintain content calendars, messaging resources, workflows, and project records.

Brand Reputation, Performance Evaluation, and Continuous Improvement

Develop content that strengthens institutional credibility, communicates value, and supports a positive public image. Monitor external feedback and reputation trends, recommending or drafting responses and escalating issues as appropriate. Use audience feedback, campaign results, and related data to improve messaging, content effectiveness, and customer readiness.

FLSA Status - Scanning (Non-exempt)

Education Required

Bachelor's Degree - Marketing


Work Experience Required

5+ years in marketing


Physical Requirements and Skills

Audience Analysis, Brand Management, Change Communications, Communication, Content Strategy, Editorial Planning, Marketing Communications (MarCom), Project Management, Reputation Management, Stakeholder Management



Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College's Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.

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