A content marketing manager oversees the creation of writing content and the digital marketing strategy for clients. As a content marketing manager, your duties involve developing compelling messaging for your clients or vendors and directing writers to craft text for online and traditional print marketing materials, such as social media posts, websites, and mailers. You may also hire and train new staff, meet with other sales and advertising managers, and cultivate client relationships. You may occasionally create content as well, but your responsibilities typically involve managing and directing other people to do so.