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Consumer Insight Manager Jobs in North Carolina (NOW HIRING)

Lowe's

Mgr-Customer Insights

Mooresville, NC

... all critical insight needs are covered, and guide work planning for analyst team Delegates ... customer (or consumer), and synthesizes data analysis to guide decision making Lead without ...

Bavariannordic

Global Consumer Director

Durham, NC · On-site +1

$200K - $250K/yr

Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments * Build global consumer guidelines and ...

New

Synchrony

SVP, Consumer Bank Analytics

Charlotte, NC

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight ... Manage relationships with external data and analytics partners supporting customer intelligence ...

Adecco

Director of Product Management

Charlotte, NC

$100 - $115/hr

Partner with Consumer Insights to deeply understand the mass premium consumer and translate ... Lead and develop a dedicated Project Manager responsible for ensuring initiatives are delivered on ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in North Carolina

Consumer Insight Manager information

See North Carolina salary details

$48.2K

$88.3K

$121.3K

How much do consumer insight manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer insight manager in North Carolina is $88,278.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,700.00 and $98,600.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What are popular job titles related to Consumer Insight Manager jobs in North Carolina?

For Consumer Insight Manager jobs in North Carolina, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in North Carolina look for?

The top searched job categories for Consumer Insight Manager jobs in North Carolina are:

What cities in North Carolina are hiring for Consumer Insight Manager jobs?

Cities in North Carolina with the most Consumer Insight Manager job openings:

What are popular job titles related to Consumer Insight Manager jobs in NC?

For Consumer Insight Manager jobs in NC, the most frequently searched job titles are:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in North Carolina as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Hybrid job distribution, with an average salary of $88,278 per year, or $42.4 per hour.

RRP Consumer Programs Lead Manager

JT International S.A.

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
RRP Consumer Programs Lead Manager
What will you do?
You will develop the USA Reduced Risk Products (RRP) Consumer Activation Strategy by owning the end-to-end consumer journey and defining funnel "jobs to be done" to deliver JTI LIGGETT objectives.
Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.
You will own consumer journey, lead omnichannel activation programs, source creative and media partners to deliver compelling consumer experiences (one-to-one, events) in collaboration with the RRP Brand Team and HRC & Events Team.
You will drive merchandising innovation and visibility in cooperation with the RMC (ready-made cigarettes) merchandising and commercial strategy teams. You will provide activation inputs to the RRP A&SP, deliver regular stakeholder updates, and build activation plans with cross-functional teams (Marketing, Commercial Planning, Sales, Finance, Corporate Affairs & Communications) and HQ.
Key Responsibilities
  • Build the RRP Consumer Activation Strategy for JTI LIGGETT
  • Own the RRP omnichannel consumer journey; define funnel "jobs to be done", partner with Strategic Insights (SI) to generate necessary insights, guide Digital and HRC & Events on activation direction
  • Lead design and delivery of activation programs; select creative/media partners, identify partnerships/sponsorships, manage external stakeholders, ensure seamless cross-touchpoint experiences for consumer
  • Drive RRP visibility and trade activation in collaboration with RMC Marketing, Commercial Strategy, Retail/Chain Sales; strengthen retail partnerships and lead RRP presence at trade shows/events
  • Own the activation budget; maximize ROI and manage phasing with Finance in line with local/global requirements

Qualifications & Experience
  • Bachelor's degree in marketing or related field
  • 6-8 years work experience in marketing or trade marketing roles
  • Experience & understanding of USA consumers is advantageous
  • Strong project management capabilities, combined with curiosity, a self-starter mindset, and high ownership
  • People management experience and leadership skills
  • Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams
  • Excellent command of MS Office, particularly PowerPoint and Excel.
  • Fluent English (written and spoken)

What We Offer
Join a dynamic and inclusive work environment which supports your professional development and personal well-being.
Benefits include
  • Annual performance-based bonus to reward outstanding achievements
  • Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
  • Comprehensive medical, dental, and vision insurance plans for employees and their families
  • Life insurance coverage to provide peace of mind
  • 401(K) plan with company matching contributions to support retirement planning
  • Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
  • Short-term and long-term disability coverage
  • Education and tuition assistance programs to foster continuous learning and career growth
  • Employee Assistance Program offering confidential counselling and support for employees and their family members

Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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