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Competitive Intelligence Manager Jobs in Wisconsin

Snap-on Inc

Market Intelligence Analyst

Kenosha, WI · On-site

The Market Intelligence Analyst position exists to provide strong analytical and project management ... Maintain and manage economic data, industrial segment knowledge and competitive benchmarking ...

Snap-on Inc

Market Intelligence Analyst

Kenosha, WI · On-site

The Market Intelligence Analyst position exists to provide strong analytical and project management ... Maintain and manage economic data, industrial segment knowledge and competitive benchmarking ...

Snap-on Inc

Market Intelligence Analyst

Kenosha, WI

The Market Intelligence Analyst position exists to provide strong analytical and project management ... Maintain and manage economic data, industrial segment knowledge and competitive benchmarking ...

Becton, Dickinson and Company

$153K/yr

Build and manage multi-channel programs-digital, email, events, webinars-to generate demand and ... Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and ...

Becton, Dickinson and Company

$165K/yr

Build and manage multi-channel programs-digital, email, events, webinars-to generate demand and ... Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and ...

Amazon

Product Marketing Manager, Zappos

Madison, WI · On-site

$155K/yr

... competitive intelligence) to launch data-driven strategies that drive revenue growth, customer acquisition, and product adoption. Strong cross-functional leadership is essential to influence partner ...

Amazon

Product Marketing Manager, Zappos

Madison, WI

$155K/yr

... competitive intelligence) to launch data-driven strategies that drive revenue growth, customer acquisition, and product adoption. Strong cross-functional leadership is essential to influence partner ...

SPX FLOW

Global Product Manager

Delavan, WI · On-site

At SPX FLOW, Product Managers act as owners of their assigned product line(s) and drive global ... Market analysis, competitive intelligence, and business case development * Strong commercial acumen ...

Zywave

Solutions Consultant

Milwaukee, WI · On-site +1

... competitive intelligence and deep product knowledge to neutralize risk and accelerate deals. • ... Management, and Product Development - channeling prospect and partner intelligence to shape the ...

SPX FLOW, Inc.

Global Product Manager

Delavan, WI · On-site

They are seeking a Global Product Manager who will own product line performance, drive global ... competitive intelligence, and business case development • Strong commercial acumen with ability ...

SPX FLOW, Inc.

Global Product Manager

Delavan, WI · On-site

They are seeking a Global Product Manager who will own product line performance, drive global ... competitive intelligence, and business case development • Strong commercial acumen with ability ...

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All JobsCompetitive Intelligence Manager JobsCompetitive Intelligence Manager Jobs in Wisconsin

Competitive Intelligence Manager information

See Wisconsin salary details

$11.1K

$103.9K

$134.2K

How much do competitive intelligence manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for competitive intelligence manager in Wisconsin is $103,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $133,700.00 per year, depending on experience, location, and employer.

What does a Competitive Intelligence Manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a Competitive Intelligence Manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What does it mean to be in competition?

For a Competitive Intelligence Manager, being in competition means analyzing and understanding the strengths, weaknesses, strategies, and market positions of rival companies. This involves gathering data through research, monitoring industry trends, and using tools like SWOT analysis to inform strategic decisions and maintain a competitive edge.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

What does it mean to be competitive?

For a Competitive Intelligence Manager, being competitive means analyzing market trends, competitors, and industry data to identify strengths, weaknesses, and opportunities. This role involves gathering and interpreting information to help the company stay ahead in the marketplace and make strategic decisions. Skills in data analysis, research tools, and industry knowledge are essential to effectively assess competitiveness.

What is the synonym of competitive?

In the context of a Competitive Intelligence Manager, a synonym for competitive is rival or opposing. These terms relate to analyzing competitors and understanding market dynamics, which are key aspects of the role. Strong analytical skills and knowledge of industry terminology are important for this position.

What Does a Competitive Intelligence Manager Do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

More about Competitive Intelligence Manager jobs
What are the most commonly searched types of Competitive Intelligence jobs in Wisconsin? The most popular types of Competitive Intelligence jobs in Wisconsin are:
What are popular job titles related to Competitive Intelligence Manager jobs in Wisconsin? For Competitive Intelligence Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Manager jobs in Wisconsin look for? The top searched job categories for Competitive Intelligence Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Competitive Intelligence Manager jobs? Cities in Wisconsin with the most Competitive Intelligence Manager job openings:
Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in Wisconsin as of June 2026, with employment types broken down into 1% Locum Tenens, 91% Full Time, 2% Part Time, and 6% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $103,901 per year, or $50 per hour.
Market Intelligence Analyst

Market Intelligence Analyst

Snap-on Inc

Kenosha, WI • On-site

Full-time

Posted 11 days ago

Snap-on rating

7.4

Company rating: 7.4 out of 10

Based on 73 frontline employees who took The Breakroom Quiz

250th of 418 rated machine equipment manufacturers

Job description

Overview
This position is located onsite at the Corporate Headquarters located in Kenosha, WI.
The Market Intelligence Analyst position exists to provide strong analytical and project management support to Snap-on Corporate and all respective business units. Specifically, this position is responsible for assisting the Market Intelligence Group at Corporate Marketing in conducting market research, primary / secondary research data analyses, business intelligence, economic forecasting, competitive tracking, sales and performance analyses, and various other "special project" tasks that may be assigned. This position is expected to exercise independent judgement and decision making related to managing research projects, providing insights to economic forecasts, business and competitive intelligence. In addition, the position is to assist client/supplier interface, or train and mentor other data analysts, as appropriate and required.
Responsibilities
RESPONSIBILITIES
  • Maintain and manage economic data, industrial segment knowledge and competitive benchmarking information to support in forecasting and business activities
  • Assist and support primary and secondary research projects to analyze end-customer demand dynamics, product/brand/channel preferences, spending and customer satisfaction trends etc.
  • Provide continuous tracking and reporting of key market conditions and developments, including updating executive briefing book and dashboards
  • Assist to identify internal client needs, develop research plans, and ensure project implementation/execution
  • Assist in the internal "data mining" and analyses of specified operation/performance metrics (US region/field sales data, trends, performance statistics, franchisee satisfaction, maps, etc.)
  • Provide long range planning support to various departments within the company
  • Provide continuous tracking and reporting of key market conditions and developments, including competitive activities
  • Manage and maintain the department's intranet site, and market information system
  • Execute special "ad hoc" projects with accurate data, detailed explanations, and proper presentation to enable management to review, take corrective action, and/or make informed business decisions
  • Tasks also include Marketing event support, creating prep binders and bios, and gathering additional news, articles, reviews, or doing social media or web content searches
  • Develop data analytics capacities and applications, provide customer / business insights by leveraging latest analytical tools including AI

Qualifications
REQUIREMENTS
  • BA/BS degree, preferably in business, marketing, finance, economics, or math
  • 1-3 years of experience preferred in marketing research and/or planning, sales analysis, or data mining
  • Relevant college internship experience would be considered for recent college graduates

COMPETENCIES
  • Project management skills and flexibility in project/task scheduling
  • A collaborative, team-oriented, and energetic work ethic
  • Excellent written and oral communication skills
  • A good understanding of, or at least a very strong interest in, the professional automotive service industry is preferred, as is knowledge of the various professional tool and equipment markets, channels, and end-customer segments
  • Strong analytic skills
  • Sound knowledge and use of Microsoft Office software - Excel, PowerPoint, Word, Outlook, Teams, and AI tools such as Copilot
  • Working knowledge of PC-based survey or statistical software, e.g., Survey Monkey, etc.

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