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Competitive Intelligence Manager Jobs in Wisconsin

Vestis

Account Executive Uniform Sales

Madison, WI · On-site

Preparing informative and interesting presentations, investigating/researching possible new prospect customers, monitoring existing customers, and competitive intelligence, and managing time and ...

Ellsworth

Logistics Manager

Germantown, WI

... Manager opportunity. This role reports into SCD, an Ellsworth Corporation company located in ... Analyze and report on market trends, customer needs, and competitive intelligence. * Executes ...

Volm Companies

Product Manager

Wausau, WI · On-site

$56K - $68K/yr

The Product Manager serves as a communication bridge between the Volm sales team and Volm corporate purchasing, ensuring that market and competitive intelligence reaches key suppliers. Teamwork and ...

Ampac Holdings, LLC

Sales Account Manager

Menasha, WI · On-site

$130K/yr

Join ProAmpac as a Sales Account Manager and drive growth across the Midwest's dairy and protein ... Provide market insights and competitive intelligence to support strategic decision-making * Ensure ...

Oterra

Senior Product Manager

Sturtevant, WI · On-site

$122K - $161K/yr

Translate customer insight, competitive intelligence, market data, and portfolio economics into ... Manage the strategic interplay between pigments, identifying where products compete, complement, or ...

Oterra

Senior Product Manager

Mount Pleasant, WI

$122K - $161K/yr

Translate customer insight, competitive intelligence, market data, and portfolio economics into ... Manage the strategic interplay between pigments, identifying where products compete, complement, or ...

Oterra

Senior Product Manager

Mount Pleasant, WI · On-site

$122K - $161K/yr

Translate customer insight, competitive intelligence, market data, and portfolio economics into ... Manage the strategic interplay between pigments, identifying where products compete, complement, or ...

Badger Meter

Account Manager

Milwaukee, WI · Remote

Submit regular reports on territory penetration, competitive intelligence, and market insights through CRM, ensuring all departments have the necessary information to meet objectives. * Partner with ...

New

WillScot

Sr Mgr, General Manager

Madison, WI · On-site

The Sr, Manager, General Manager is accountable for increasing market penetration of all of ... competitive intelligence, supporting national account customers, sharing and implementing ...

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Competitive Intelligence Manager information

See Wisconsin salary details

$11.1K

$103.9K

$134.2K

How much do competitive intelligence manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for competitive intelligence manager in Wisconsin is $103,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $133,700.00 per year, depending on experience, location, and employer.

What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What does a competitive intelligence manager do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

What are the key skills and qualifications needed to thrive as a competitive intelligence manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a competitive intelligence manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

More about Competitive Intelligence Manager jobs

What are the most commonly searched types of Competitive Intelligence jobs in Wisconsin?

The most popular types of Competitive Intelligence jobs in Wisconsin are:

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For Competitive Intelligence Manager jobs in Wisconsin, the most frequently searched job titles are:

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The top searched job categories for Competitive Intelligence Manager jobs in Wisconsin are:

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Cities in Wisconsin with the most Competitive Intelligence Manager job openings:

Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $103,901 per year, or $50 per hour.

Regional Sales Manager- West Coast / Architectural & Healthcare Lighting

Visa Lighting

Glendale, WI • On-site

Full-time

Re-posted 17 days ago

Job description

PRIMARY RESPONSIBILITY:
The Regional Sales Manager is responsible for driving sales growth, increasing specification influence, and maximizing agency performance throughout the assigned territory. This position serves as Visa Lighting's primary commercial leader within the region by partnering and developing independent sales agencies, strengthening relationships with specifiers including architects and lighting designers, while delivering accurate sales forecasts, actionable market intelligence and strategic business recommendations to the leadership team.
The Regional Sales Manager is accountable for achieving annual sales objectives, expanding market share, improving pipeline visibility and strengthening Visa Lighting's presence throughout the assigned territory.
MAJOR DUTIES:
Manage all sales activity for the assigned region, including but not limited to the following:
  1. Agency Management: Manage all sales activity for the assigned independent sales representatives (Agents).
    • Develop and maintain an annual business plan for each assigned sales agency.
    • Monitor execution of business plan and provide support to achieve objectives.
    • Collaborate with agency principals to establish annual sales goals and growth strategies.
    • Own revenue performance for assigned region and achieve annual sales targets.
    • Prepare and present territory business reviews at least biannually, or as needed, including trends, sales performance, competitive analysis, agency performance and growth opportunities.
    • Train and motivate agency personnel on Visa products, value proposition and sales strategy.
    • Support agents with project evaluation, product selection, budget support and installation recommendations.
    • Develop a thorough understanding of project dynamics including budgets, competitive positioning, bid strategy and agency involvement.
    • Evaluate Agent performance and provide recommendations regarding appointments, territory alignment and termination.
    • Communicate and enforce company policies and sales programs in the field.
    • Establish disciplined pipeline reporting with assigned Agents and obtain and document accurate, forward-looking project data.
    • Conduct quarterly business reviews with each agency to evaluate performance, pipeline health, conversion rates and strategic initiatives.
    • Identify under performing agencies or territories and implement corrective action plans in partnership with Director of Sales.
    • Deliver quarterly business updates to the Director of Sales, including sales performance, pipeline metrics, forecasts, growth initiatives, risks and major project activity.
    • Assess agency penetration within key verticals including Healthcare, Behavioral Health, and Architectural markets, and develop strategies to increase specification activity and expand market share.
  1. Specifier Engagement:
    • Increase specification preference and market awareness for Visa Lighting solutions.
    • Develop and maintain strategic relationships with architects, lighting designers, engineers and agency personnel.
    • Identify and engage key specifiers, influencers, and decision makers to increase specification activity and project opportunities.
    • Provide technical product support as needed.
    • Represent Visa Lighting through customer presentations, product demonstrations, industry events, and continuing education programs.
    • Establish and maintain strong customer relationships and goodwill.
  1. Market, Project, and Design/Engineering Development
    • Understand the dynamics of each distinct geographic market including distribution channels, specification practices, competitive positioning and purchasing influences.
    • Lead regional project strategy by identifying, developing, tracking, and closing projects while coordinating with internal teams to maximize project success.
    • Identify new market opportunities, undeserved regions and emerging vertical markets to drive growth.
    • Collect and communicate market intelligence from specifiers, agents, and customers to support sales strategy, product development, pricing and business decisions.
    • Support marketing initiatives including literature development, website content, trade shows, and promotional campaigns.
    • Recommend process improvements, product enhancements, and new product introductions based on field experience and customer feedback.
    • Maintain thorough, forward-looking understanding of customer needs, market trends, and competitive landscape to identify future growth opportunities.
  1. Business Travel: Approximately 50% travel throughout the assigned territory.
    • Complete timely field activity reports documenting customer visits, competitive intelligence, project opportunities and follow-up actions
    • Attend agency meetings, customer visits, trade shows, industry conferences, and corporate meetings.

EDUCATION PREFERRED/SPECIAL NOTES:
  • Bachelor of Science or Arts in Business, Administration, Marketing, Engineering, or related field.

EXPERIENCE PREFERRED/SPECIAL NOTES:
  • Minimum of five (5) years' experience in the lighting industry (examples: customer service, lighting applications, lighting design, specification sales, distributor sales)
  • Minimum of two (2) years' experience in regional sales management OR demonstrate thorough understanding of the regional sales management role and lighting industry intricacies.

SKILLS REQUIRED:
  • Excellent organizational, time management, prioritization and multi-tasking skills.
  • Strong written, verbal, presentation and interpersonal communication skills.
  • Strong consultative selling and relationship management skills.
  • Strong analytical, forecasting and problem-solving skills with ability to translate market data into actionable business strategies.
  • Experience managing independent sales agencies and building high-performance partnerships.
  • Proficient in Microsoft Office including Excel, PowerPoint, and Outlook.
  • Self-motivated with the ability to work independently while contributing to a team environment.
  • Ability to collaborate effectively across Sales, Marketing, Product Development, Engineering, Customer Service, and Operations.
  • Executive presence and ability to influence agency principals, architects, lighting designers and key decision makers.
  • Demonstrated ability to develop territory business plans, establish priorities, and achieve sales objectives.

PHYSICAL REQUIREMENTS:
  • Regular lifting of up to 50-pound sample bags.
  • Standing for prolonged periods of time at trade shows/events.
  • Frequent travel, including extended periods of driving, air travel, carrying product samples, and overnight stays.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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