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Commercial Insurance Marketing information

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$11K

$61.6K

$90K

How much do commercial insurance marketing jobs pay per year?

As of Jul 16, 2026, the average yearly pay for commercial insurance marketing in the United States is $61,620.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $71,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Commercial Insurance Marketing professional, and why are they important?

To thrive in Commercial Insurance Marketing, you need a solid understanding of insurance products, risk assessment, and market analysis, often supported by a degree in business or finance and relevant insurance licenses. Familiarity with customer relationship management (CRM) systems, quoting platforms, and industry-specific software is typically required. Strong negotiation, relationship-building, and communication skills help distinguish top performers in this role. These skills ensure effective client acquisition and retention, accurate risk placement, and successful collaboration with underwriters and carriers.

What is commercial insurance marketing?

Commercial insurance marketing involves promoting and selling insurance products designed for businesses, such as property, liability, workers’ compensation, and other specialized coverages. Professionals in this field work to understand the unique risks faced by different industries and communicate the value of appropriate insurance solutions to business clients. They may use a combination of networking, digital marketing, relationship-building, and market research to connect with potential clients and grow their agency or carrier’s book of business.

What is the difference between Commercial Insurance Marketing vs Insurance Sales Agent?

AspectCommercial Insurance MarketingInsurance Sales Agent
CredentialsTypically requires insurance licenses, marketing certificationsRequires insurance licenses, sales training
Work EnvironmentOffice-based, marketing campaigns, client outreachFieldwork, client meetings, policy sales
Employer & Industry UsageInsurance companies, brokers, agenciesInsurance agencies, independent agencies
Primary FocusPromoting commercial insurance products, lead generationSelling insurance policies directly to clients

Commercial Insurance Marketing focuses on promoting and generating leads for commercial insurance products through marketing strategies, while Insurance Sales Agents primarily sell insurance policies directly to clients. Both roles require licensing and industry knowledge but differ in daily activities and objectives.

What are some common challenges faced in a Commercial Insurance Marketing role, and how can they be managed?

Professionals in Commercial Insurance Marketing often encounter challenges such as staying current with changing insurance regulations, differentiating their products in a competitive market, and managing client expectations. Effective communication with underwriters and account managers, ongoing product education, and leveraging digital marketing tools can help address these challenges. Building strong relationships with carriers and clients is also key to navigating a dynamic and fast-paced environment.
More about Commercial Insurance Marketing jobs
What cities are hiring for Commercial Insurance Marketing jobs? Cities with the most Commercial Insurance Marketing job openings:
What states have the most Commercial Insurance Marketing jobs? States with the most job openings for Commercial Insurance Marketing jobs include:
What job categories do people searching Commercial Insurance Marketing jobs look for? The top searched job categories for Commercial Insurance Marketing jobs are:
Commercial Insurance Marketing jobs near you
Infographic showing various Commercial Insurance Marketing job openings in the United States as of July 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $61,620 per year, or $29.6 per hour.
Commercial Insurance Marketing Specialist

Commercial Insurance Marketing Specialist

Virginia Farm Bureau

Richmond, VA • On-site

$57K - $85K/yr

Full-time

Re-posted 16 days ago

Virginia Farm Bureau rating

9.7

Company rating: 9.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

4th of 281 rated insurance

Job description

POSITION TITLE: Commercial Insurance Marketing Specialist
STATUS: Exempt
COMPENSATION RANGE: $57,000-85,000 Annually
REPORTS TO: Brokerage Program Director
The Commercial Insurance Marketing Specialist supports company-wide sales efforts by processing brokerage applications, securing accurate and timely quotes, and delivering responsive, high-quality service to the Virginia Farm Bureau (VAFB) agency force and brokerage partners. This role serves as a key liaison to the captive VAFB Agency network and requires regular interaction with internal and external stakeholders.
The Insurance Agency Services (IAS) Department exists to empower VAFB agents by providing access to a broad network of insurance partners. This enables agents to offer alternative quotes and coverage options not available through VAFB, supporting client retention and membership growth. In this role, the Commercial Insurance Marketing Specialist plays a critical part in fulfilling that mission by facilitating access to these markets and delivering coverage solutions that help agents retain and grow their client base.
The ideal candidate demonstrates strong customer service skills, a positive attitude, and comfort working in a technology-driven environment.
Primary Responsibilities
  • Support sales efforts by preparing complete new business and renewal submissions and obtaining quotes in accordance with agency marketing procedures, with a focus on non-admitted and Excess & Surplus (E&S) business.
  • Conduct annual reviews and analyze risk exposures on renewal policies to ensure appropriate coverage based on client information.
  • Maintain accurate client files and documentation, including policies, endorsements, invoices, binders, certificates of insurance, and activity records, in line with agency standards and timelines.
  • Manage renewal expiration lists, binders, audits, and aged receivables in accordance with agency guidelines.
  • Respond promptly to client inquiries, emails, mail, and carrier requests.
  • Review all processed items for accuracy and completeness; prepare billing in accordance with agency credit and collections policies.
  • Maintain current knowledge of underwriting guidelines, carrier requirements, and industry trends through ongoing education and professional development.
  • Participate in meetings, agency visits, trade shows, and other company or industry events as required.
  • Assist with special projects as assigned by management.

Additional Responsibilities
  • Perform other duties as assigned.

Minimum Qualifications
  • High School Diploma or equivalent
  • Minimum of 3 years of commercial insurance experience preferred
  • Experience working with multiple insurance carriers, MGAs, and MGUs
  • Ability to effectively communicate with insureds in an agency or brokerage environment
  • Proficiency in agency management systems, quoting platforms, and Microsoft Office (Outlook, Word, Excel)
  • Strong technical aptitude, including familiarity with document management systems and carrier platforms
  • Active Virginia Property & Casualty License (required)
  • Commitment to maintaining licensing requirements through continuing education

Core Competencies
  • Strong understanding of brokerage operations, including commercial lines rating, claims handling, agency systems, and insurance regulations
  • Knowledge of risk management principles
  • Excellent organizational, time management, and multitasking abilities
  • Strong written and verbal communication skills
  • High level of accuracy and attention to detail
  • Self-motivated with the ability to work independently in a fast-paced environment
  • Effective interpersonal skills and ability to build positive relationships

Preferred Qualifications
  • Bachelor's degree
  • Experience with Nexsure
  • Professional designation or desire to obtain (such as CPCU)

What Virginia Farm Bureau employees say

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Hours and flexibility

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