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Commercial Insurance Marketing Jobs (NOW HIRING)

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

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Commercial Insurance Marketing information

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$11K

$61.6K

$90K

How much do commercial insurance marketing jobs pay per year?

As of Aug 7, 2026, the average yearly pay for commercial insurance marketing in the United States is $61,620.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $71,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a commercial insurance marketing professional?

To thrive in Commercial Insurance Marketing, you need a solid understanding of insurance products, risk assessment, and market analysis, often supported by a degree in business or finance and relevant insurance licenses. Familiarity with customer relationship management (CRM) systems, quoting platforms, and industry-specific software is typically required. Strong negotiation, relationship-building, and communication skills help distinguish top performers in this role. These skills ensure effective client acquisition and retention, accurate risk placement, and successful collaboration with underwriters and carriers.

What is commercial insurance marketing?

Commercial insurance marketing involves promoting and selling insurance products designed for businesses, such as property, liability, workers’ compensation, and other specialized coverages. Professionals in this field work to understand the unique risks faced by different industries and communicate the value of appropriate insurance solutions to business clients. They may use a combination of networking, digital marketing, relationship-building, and market research to connect with potential clients and grow their agency or carrier’s book of business.

What is the difference between Commercial Insurance Marketing vs Insurance Sales Agent?

AspectCommercial Insurance MarketingInsurance Sales Agent
CredentialsTypically requires insurance licenses, marketing certificationsRequires insurance licenses, sales training
Work EnvironmentOffice-based, marketing campaigns, client outreachFieldwork, client meetings, policy sales
Employer & Industry UsageInsurance companies, brokers, agenciesInsurance agencies, independent agencies
Primary FocusPromoting commercial insurance products, lead generationSelling insurance policies directly to clients

Commercial Insurance Marketing focuses on promoting and generating leads for commercial insurance products through marketing strategies, while Insurance Sales Agents primarily sell insurance policies directly to clients. Both roles require licensing and industry knowledge but differ in daily activities and objectives.

What are some common challenges faced in a commercial insurance marketing role, and how can they be managed?

Professionals in Commercial Insurance Marketing often encounter challenges such as staying current with changing insurance regulations, differentiating their products in a competitive market, and managing client expectations. Effective communication with underwriters and account managers, ongoing product education, and leveraging digital marketing tools can help address these challenges. Building strong relationships with carriers and clients is also key to navigating a dynamic and fast-paced environment.
More about Commercial Insurance Marketing jobs
What cities are hiring for Commercial Insurance Marketing jobs? Cities with the most Commercial Insurance Marketing job openings:
What states have the most Commercial Insurance Marketing jobs? States with the most job openings for Commercial Insurance Marketing jobs include:
Infographic showing various Commercial Insurance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $61,620 per year, or $29.6 per hour.

Commercial Lines Insurance Marketing Specialist

Legacy Risk Solutions LLC

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

Description:

About Legacy Risk Solutions


Legacy Risk Solutions is a leading independent insurance agency platform headquartered in Gainesville, Georgia. Through its growing network of agency partners across the Southeast, Legacy provides commercial insurance, employee benefits, personal insurance, and risk management solutions to businesses and individuals. Built on a people-first culture rooted in integrity, growth, and partnership, Legacy combines local expertise with the strength and resources of a larger organization to deliver exceptional service and long-term success for clients, employees, and agency partners.


Position Summary

Legacy Risk Solutions is seeking a knowledgeable and detail-oriented Commercial Lines Insurance Marketing Specialist to join our growing team. This role is responsible for marketing new and renewal commercial insurance business by partnering with Producers, Account Managers, and carrier partners to secure competitive insurance solutions that meet clients’ unique risk management needs.

The ideal candidate thrives in a fast-paced agency environment, enjoys building strong carrier relationships, and has a deep understanding of commercial insurance markets, underwriting requirements, and carrier appetites. This individual plays a critical role in supporting business growth by delivering creative placement strategies and exceptional internal service.


What You’ll Do

· Partner with Producers and Account Managers to develop effective marketing strategies for new and renewal commercial insurance accounts.

· Prepare and submit comprehensive underwriting information to carrier partners to obtain competitive quotes across multiple lines of business.

· Evaluate carrier proposals, policy terms, endorsements, exclusions, and underwriting subjectivities to ensure appropriate coverage recommendations.

· Review firm quotes for accuracy and completeness before presenting options to Producers and Account Managers.

· Prepare professional client proposals that clearly communicate coverage options and carrier recommendations.

· Coordinate the binding of coverage and ensure timely completion of all required documentation.

· Communicate carrier recommendations, coverage differences, and underwriting considerations to Producers and Account Managers.

· Build and maintain strong relationships with carrier marketing representatives and underwriters to understand carrier appetites, product offerings, and market trends.

· Participate in carrier meetings, product training, webinars, and continuing education to remain current on industry developments and market opportunities.

· Identify opportunities to improve marketing processes, carrier relationships, and placement strategies.

· Maintain accurate documentation within the agency management system while ensuring compliance with agency standards.

· Support agency growth by delivering responsive, accurate, and timely marketing services.

Requirements:

What We’re Looking For

· High school diploma or equivalent required; associate’s or bachelor’s degree preferred.

· Minimum of 2–4 years of commercial lines insurance experience within an independent insurance agency.

· Active Property & Casualty (P&C) insurance license preferred or the ability to obtain within a designated timeframe.

· Strong understanding of commercial insurance products, underwriting principles, and carrier marketing processes.

· Experience working with Applied Epic or similar agency management systems preferred.

· Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.

· Excellent organizational, analytical, and problem-solving skills with exceptional attention to detail.

· Strong written and verbal communication skills with the ability to build relationships with carriers, producers, and internal business partners.

· Ability to manage multiple priorities and deadlines while maintaining a high level of accuracy.

· Self-motivated, collaborative, and committed to delivering exceptional internal customer service.


Benefits

· Medical, dental, and vision insurance

· 401(k) with company match

· Flexible Spending Account (FSA)

· Life insurance coverage

· Short-term and long-term disability coverage

· Accident and critical illness insurance options

· Generous Paid Time Off (PTO)


Equal Opportunity Employer

Legacy Risk Solutions is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace and welcome applicants from all backgrounds.


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