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Coffee Sales information

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$22.5K

$81.6K

$154.5K

How much do coffee sales jobs pay per year?

As of Jul 23, 2026, the average yearly pay for coffee sales in the United States is $81,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $96,500.00 per year, depending on experience, location, and employer.

Where do baristas get paid the most?

Baristas tend to earn higher wages in regions with a higher cost of living and in specialty or premium coffee shops. Larger cities and upscale establishments often offer better pay, especially for experienced baristas with skills in latte art and customer service. Wages can also vary based on employer, certifications, and shift timings.

What are the key skills and qualifications needed to thrive in Coffee Sales, and why are they important?

To excel in Coffee Sales, you need strong product knowledge, sales acumen, and experience in the beverage or food industry, often supported by a background in retail or hospitality. Familiarity with CRM software, point-of-sale systems, and inventory management tools is typically expected. Exceptional communication, negotiation, and customer service skills help build lasting client relationships and drive repeat business. These competencies are essential for meeting sales targets, fostering customer loyalty, and navigating the competitive coffee market.

What are coffee sales?

Coffee sales refer to the business activities involved in selling coffee beans, ground coffee, or coffee-related products to consumers, retailers, or other businesses. Professionals in coffee sales often work with coffee producers, distributors, and retailers to market and sell products, negotiate contracts, and expand customer bases. They may also educate clients about different coffee varieties, brewing methods, and trends in the industry. Coffee sales can occur in various settings, including wholesale, retail, and online platforms, and require strong product knowledge and communication skills.

Is barista a low stress job?

A barista job involves preparing and serving coffee in a fast-paced environment, which can be stressful during busy hours. However, it often includes customer interaction and teamwork, and stress levels vary depending on the workplace and individual skills. Proper training and experience can help manage stress effectively.

What is the difference between Coffee Sales vs Coffee Barista?

AspectCoffee SalesCoffee Barista
Required CredentialsNone or sales-specific trainingFood safety, barista certification often preferred
Work EnvironmentRetail stores, trade shows, wholesale settingsCoffee shops, cafes, restaurants
Employer & Industry UsageRetail and wholesale coffee companiesIndependent cafes, chains, restaurants
Common Search & ComparisonSales techniques, product knowledgeBrewing skills, customer service

While Coffee Sales focuses on selling coffee products to clients and partners, Coffee Baristas primarily prepare and serve coffee beverages directly to customers. Both roles require knowledge of coffee, but Coffee Sales emphasizes sales skills and client relationships, whereas Coffee Baristas focus on brewing and customer service in a retail setting.

What are some common challenges faced by professionals in coffee sales, and how can they be overcome?

Professionals in coffee sales often face challenges such as fluctuating market demand, intense competition, and the need to stay informed about evolving consumer preferences. Building strong relationships with clients, staying updated on industry trends, and continuously developing product knowledge are key strategies to overcome these hurdles. Effective communication and adaptability also help sales representatives tailor their approach to meet the unique needs of each customer, contributing to long-term success.

How much do coffee buyers make?

Coffee buyers typically earn between $45,000 and $75,000 annually, depending on experience, location, and the size of the company. Entry-level positions may start lower, while experienced buyers with strong negotiation skills can earn higher salaries. Compensation often includes benefits such as health insurance and bonuses.

What does it take to become a coffee roaster?

To become a coffee roaster, one typically needs experience in coffee roasting, knowledge of roasting equipment and techniques, and often a related culinary or food science background. Many roasters learn through apprenticeships or specialized training programs, and certifications like the Specialty Coffee Association Roasting Certification can enhance job prospects.
More about Coffee Sales jobs
What cities are hiring for Coffee Sales jobs? Cities with the most Coffee Sales job openings:
What are the most commonly searched types of Coffee Sales jobs? The most popular types of Coffee Sales jobs are:
What states have the most Coffee Sales jobs? States with the most job openings for Coffee Sales jobs include:
What job categories do people searching Coffee Sales jobs look for? The top searched job categories for Coffee Sales jobs are:
Coffee Sales jobs near you
Infographic showing various Coffee Sales job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $81,617 per year, or $39.2 per hour.
Regional Business Manager - Coffee Sales (Greater Boston)

Regional Business Manager - Coffee Sales (Greater Boston)

Nestle

Boston, MA

$115K - $150K/yr

Other

Medical, Retirement

Posted 8 days ago

Job description

The Nestle Professional Solutions at Nestle USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafe, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

 
This position is not eligible for Visa Sponsorship.

The Regional Business Manager - Coffee Sales is responsible for driving operator sales of the Nestle Professional Solutions beverage portfolio, with a primary focus on our iconic Starbucks branded products, alongside Seattle's Best, Teavana, Vitality, Nescafe, and Coffee-mate.

This is a field-based role in the Greater Boston area with an expected travel requirement of 40% or more, based on client and business needs.

The ideal candidate will be an experienced hunter-farmer, equally skilled at securing new business and growing existing relationships, with a track record of success in pipeline management, contract negotiation, and executive-level customer engagement.

Essential Functions

  • Drive operator sales growth by identifying and securing net new business within the assigned territory.
  • Acquire additional venues/outlets within existing accounts through proactive pipeline management, ensuring opportunities across all sales stages.
  • Effectively utilize Salesforce to manage growth opportunities, customer events, and forecasting.
  • Lead joint business planning and business reviews to strengthen partnerships and meet contractual service levels.
  • Negotiate and execute contracts that are profitable and aligned with Nestle Professional's business strategy.
  • Partner with internal operations to ensure smooth execution of onboarding, training, and installation for new venues.
  • Promote compliance with brand stewardship and manage quality assurance activities within the territory.
  • Sell seasonal and innovation programs to drive incremental growth.
  • Maintain strong distributor relationships and provide guidance on sales opportunities and product stocking.
  • Provide accurate sales forecasts and maintain detailed visibility into pipeline health.
  • Exhibit an entrepreneurial mindset to identify and pursue incremental growth opportunities.
  • Launch new products effectively, using established tools and best practices.
  • Communicate regularly with internal partners to ensure alignment across all business facets.

Qualifications

  • Minimum 6+ years of direct outside sales, B2B, or business development experience.
  • Proven track record in new business development and customer retention.
  • 5+ years negotiating complex contracts and agreements, with strong financial acumen and P&L awareness.
  • Deep understanding of foodservice, hospitality, or beverage industry, with emphasis on premium branded products like Starbucks.
  • Expertise in pipeline management tools and CRM systems (e.g., Salesforce).
  • Strong executive presence, with excellent communication and presentation skills.
  • Experience building customer-facing business plans and proposals.
  • Collaborative mindset and ability to work cross-functionally across operations, marketing, and finance. 
  • Familiarity with key industry segments, including: Business & Industry, College & University, Healthcare, Lodging, Military, Travel, Retail, and Grocery.

NPROACTIVE 

#LI-AA1

The approximate pay range for this position is $115,000 to $150,000.00. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestle Careers (nestlejobs.com)

Nestle in the US Benefits.

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.
 

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 409931 

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