As a Coffee Director, you'll typically oversee sourcing and selection of green coffee beans, manage relationships with producers and suppliers, and ensure quality standards throughout roasting and brewing processes. You may also be responsible for training and developing staff, creating coffee programs or menus, and collaborating with marketing and operations teams to maintain brand standards. On a daily basis, you might evaluate samples, manage inventory, and implement quality control checks. This role often involves a mix of hands-on work, team leadership, and strategic decision-making to maintain a competitive edge in the specialty coffee market.