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Cnn Marketing Jobs (NOW HIRING)

CNN

Content Operations Manager, CNN

Manhattan, NY · On-site

CNN is a leading source of digital news and is currently seeking a Content Operations Manager to ... Commercial, Marketing, and Operations teams to ensure alignment and coordinated execution. • ...

Warnerbros

Vice President, Weather - CNN

New York, NY · On-site

Enabling marketing and growth teams to build awareness and drive engagement for CNN Weather * Partner with editorial leadership to evolve and expand the Weather product offering and overall portfolio.

Warnerbros

Vice President, Weather - CNN

Atlanta, GA · On-site

Enabling marketing and growth teams to build awareness and drive engagement for CNN Weather * Partner with editorial leadership to evolve and expand the Weather product offering and overall portfolio.

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$45.4K

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How much do cnn marketing jobs pay per year?

As of Jul 15, 2026, the average yearly pay for cnn marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is CNN marketing?

CNN marketing refers to the strategies and activities used by CNN, the news network, to promote its content, increase audience engagement, and build its brand. This can include digital marketing, social media campaigns, partnerships, and advertisements across various platforms. CNN marketing teams work to ensure that news stories reach a wide audience, maintain the network’s reputation, and adapt to changing media consumption habits. Working in CNN marketing may involve roles in content creation, analytics, public relations, and campaign management.

What are the key skills and qualifications needed to thrive as a CNN Marketing professional, and why are they important?

To thrive in CNN Marketing, you need expertise in digital marketing, brand strategy, audience analytics, and a relevant degree such as marketing or communications. Familiarity with analytics platforms (like Google Analytics), CRM systems, content management tools, and digital advertising platforms is typically required. Strong creativity, communication, and project management skills help you develop compelling campaigns and collaborate effectively across teams. These competencies ensure effective brand positioning, audience engagement, and measurable marketing success in a highly competitive media environment.

What is the difference between Cnn Marketing vs Content Marketing Specialist?

AspectCnn MarketingContent Marketing Specialist
Primary FocusPromoting products/services through multimedia campaignsCreating and distributing valuable content to attract audiences
Required SkillsMarketing strategy, multimedia production, brandingContent creation, SEO, storytelling
Work EnvironmentMarketing agencies, corporate marketing teamsDigital marketing teams, content agencies
Common CertificationsDigital marketing certifications, media productionContent marketing certifications, SEO certifications

While Cnn Marketing focuses on multimedia campaigns to promote brands, Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but differ in their core activities and skill sets.

How does collaboration typically work between the CNN Marketing team and other departments such as editorial or sales?

In a CNN Marketing role, collaboration with other departments is frequent and essential to ensure cohesive messaging and campaign effectiveness. Marketing professionals often coordinate with the editorial team to align promotional strategies with current news priorities and with the sales department to support advertising initiatives. This cross-functional teamwork involves regular meetings, shared project management tools, and ongoing communication to synchronize efforts and maximize audience engagement. Building strong relationships across departments helps marketing professionals stay agile and responsive to the fast-paced news environment at CNN.
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Cnn Marketing jobs near you
VP Product Management, Ad Products - CNN

VP Product Management, Ad Products - CNN

CNN

Manhattan, NY • On-site

Full-time

Re-posted 27 days ago

Job description

Job Summary:
CNN is seeking a VP of Product Management - Ad Products to lead their advertising product strategy across platforms. This role is critical to modernizing CNN’s advertising business by creating innovative ad experiences and optimizing performance to drive revenue while enhancing user experience.
Responsibilities:
• Own ad product strategy: define the vision, roadmap and success metrics for CNN’s ad products across web, app, video and emerging platforms, balancing revenue, user experience and advertiser value
• Create innovative, differentiated ad experiences: develop new formats, integrations and storytelling experiences that go beyond standard ad units, embedding advertising more natively into the CNN experience in ways that are compelling for advertisers and respectful of users
• Optimize performance across ads funnel and ecosystem: improve funnel efficiency (supply → targeting → delivery → measurement) maximizing yield and advertiser outcomes across direct and programmatic, while partnering with WBD to leverage its broader ad stack
• Drive product-led monetization across teams: Partner with product leaders to ensure advertising is considered early in the product development and built into core experience and roadmaps
• Partner closely with Ad Sales: collaborate to inform product strategy and ensure new ad products are aligned with market needs, supporting go-to-market, packaging and positioning
• Advance targeting & personalization: partner with data teams to enable more precise, privacy-compliant audience segmentation and activation
• Build and lead team: scale a high-performing ad product team that is data driven, user centric and grounded in experimentation
Qualifications:
Required:
• 12+ experience in digital advertising, ad tech or product management, with senior leadership experience
• Proven track record of building and launching innovative ad products or monetization features (not just operating existing systems)
• Demonstrated success improving monetization and funnel performance at scale
• Strong understanding of the digital ad ecosystem (ad serving, programmatic, identity, data platforms, measurement), and experience working in both direct-sold and programmatic advertising
• Experience developing custom ad experiences (e.g., native, branded content, interactive formats)
• Ability to drive cross-functional alignment and influence product roadmaps without direct authority
• Strong cross-functional leadership and stakeholder management skills
Company:
CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Founded in 1980, the company is headquartered in Jakarta, IDN, with a team of 1001-5000 employees. The company is currently Late Stage.

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