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Channel Strategy Manager Jobs in Iowa (NOW HIRING)

As Practice Development Manager, you will: * Design and implement ... cross-channel practice development initiatives that align with Align's strategic priorities.

... in channel sales process troubleshooting and client prospecting - Cultivating commercialization and cross-selling strategies - Enhancing customer acquisition and relationship management ...

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

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Channel Strategy Manager information

What are the key skills and qualifications needed to thrive as a channel strategy manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a channel strategy manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a channel strategy manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in Iowa?

For Channel Strategy Manager jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Channel Strategy Manager jobs in Iowa look for?

The top searched job categories for Channel Strategy Manager jobs in Iowa are:

What cities in Iowa are hiring for Channel Strategy Manager jobs?

Cities in Iowa with the most Channel Strategy Manager job openings:

Field Account Manager (Walman Optical)

Essilor

Des Moines, IA

Full-time

Medical, Retirement, PTO

Re-posted 26 days ago


EssilorLuxottica rating

7.2

Company rating: 7.2 out of 10

Based on 295 frontline employees who took The Breakroom Quiz

8th of 40 rated optical retailers


Job description

Requisition ID929577 
Store #: 
WM0002 Optical Corp Sales FIELD 
Position: Full-Time 
Total Rewards: Benefits/Incentive Information

Since 1915, Walman Optical has served thousands of independent eye care professionals providing solutions for all of their optical needs. Our experienced and knowledgeable team helps businesses grow while providing quality eyewear and unmatched service for an exceptional patient experience. With us, you'll bring our most advanced technology and innovative products to our partners.

As a division of Walman, our collective mission is to enrich the lives of our customers, employees and the communities we serve through better vision.

Walman is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The field Account Manager (Optical Channel) is responsible for developing, implementing and executing sales strategies for the Independent channel, growing top line sales through relationships with existing and potential new independent eye care professional customers. The Account Manager will achieve this objective by demonstrating Walman's value proposition and communicating programs to practice owners, doctors, and staff. . The Account Manager is critical in building relationships and bridging communication between these external groups and internal management while optimizing the sales growth for this channel.

GENERAL FUNCTION

  • Fosters strong relationships with and provides ongoing support to existing customers resulting in loyalty and high customer sales retention
  • Grows sales revenue within existing customers base through purposeful consultative selling efforts
  • Develops new business with prospective customers
  • Identifies areas of improvement to consistently exceed sales quotasImplements and monitors partnership programs with territory based customers.
  • Uses competitive knowledge on the independent channel of trade to be able to recommend opportunities to gain market share
  • Liaises between Sales Force and Strategic Partners to maximize opportunities in the field
  • Operates as a lead point of contact for matters specific to assigned customers
  • Conducts trainings with customersfor the purpose of maintaining consistent messaging
  • Collaborates on the business management of Strategic Partnerships within assigned territory
  • Gives presentations on enhanced practice management and market trends todoctors and opticians
  • Supports promotions (sell in and sell through) to customers by understanding brand and business objectives and incorporating input from Sales, Marketing, and Operations
  • Fosters strong relationships and provides ongoing support to key partners from both Alliance and Buying Groups, specifically ADO Practice Solutions
  • Ensures timely and successful delivery of solutions according to customers' needs and objectives
  • Identifies and grows opportunities within territory and collaborates with sales leadership to ensure growth attainment

BASIC QUALIFICATIONS

  • Bachelor's Degree
  • 5+ years of experience working in an account management function or similar role, preferably in the optical industry
  •  Outside sales Territory & Call Cycle Management experienceStrong interpersonal skills and high emotional intellect
  • Attention to details including some data analysis
  • Demonstrated ability to think strategically, yet deliver strong execution
  • Strong communication and presentation skills with the ability to interact and negotiate effectively at all levels of the organization as well as with customers
  • Strong initiative and sense of urgency - ability to work within the high expectation of the company, team, and vendor partners
  • Ability to quickly generate and initiate creative solutions to problems as they arise
  • Ability to solve various types of problems that may involve multiple departments within the Company
  • Strong computer skills; Microsoft Office - Excel, Word, PowerPoint, Outlook
  • Willingness to travel and ability to drive a company automobile.

PREFERRED QUALIFICATIONS

  • Bachelor's Degree in Business Management or similar
  • Professional outside B2B selling skills in the healthcare arena

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.


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