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Channel Strategy Manager Jobs in Iowa (NOW HIRING)

Bayer

$90K - $135K/yr

Channel Sales Agronomist III We are looking to hire a Channel Sales Agronomist in Iowa to cover the ... and grow strategic relationships and influence customer behavior;Strong task management ...

Q2

Strategic Alliance Partner Manager

Des Moines, IA

$80K - $81K/yr

The ideal candidate will blend relationship management, sales enablement, joint go-to-market strategy, and channel marketing to create a high-performing partner ecosystem. RESPONSIBILITIES Create and ...

EQUITRUST

Strategic Marketing Manager

West Des Moines, IA · On-site

$86K - $106K/yr

This position bridges the gap between strategy and execution-partnering closely with content ... Develops and leads integrated multi-channel marketing campaigns targeting our distribution ...

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Channel Strategy Manager information

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

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What cities in Iowa are hiring for Channel Strategy Manager jobs? Cities in Iowa with the most Channel Strategy Manager job openings:
Channel Strategy Manager jobs near you
TRADE MARKETING MANAGER

TRADE MARKETING MANAGER

Kent Corporation

Muscatine, IA

Full-time

Posted 6 days ago

Job description

We’re looking for a Marketing Manager who will serve as the key link between our Marketing and Sales teams at KENT WORLDWIDE, bringing the Voice of the Customer into the organization while representing the Voice of our Brands in the marketplace. In this role, you’ll play a critical part in shaping and executing brand and business strategies that align directly with our commercial goals. You’ll collaborate closely with brand marketing, sales, and agency partners to develop innovative, highimpact activation programs that drive consistent execution across the U.S. By translating strategy into action at the customer level, you’ll help fuel profitable growth and strengthen our brand presence.

  • This role is designed and intended to be performed in Muscatine, IA. 

PRIMARY DUTIES & RESPONSIBILITIES:

  • Lead the development of an integrated promotional and activations calendar in collaboration with Sales & Marketing, set KPIs , monitor implementation and evaluate ROI and develop new ways to optimize programs for future execution.
  • Development of customer/channel strategies in collaboration with Sales.
  • Manage customer marketing budgets by planning and aligning with strategic accounts to deliver effective and profitable programs. 
  • Development of selling stories, category reviews decks, and best practices to disseminate and implement across channels and customers. 
  • Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
  • Attend sales and customers meetings to represent the voice of our brands. 
  • Engage with Marketing to provide the voice of sales in strategic initiatives.
  • Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions, ensuring our sales and brand strategies and priorities are well represented 
  • Partner with Category Management to identify research opportunities, and leverage data to develop category 4Ps strategy for Customer implementation. 
  • Provide input and customer centric perspective on brand performance in preparation for S&OP process.
  • Develop merchandising materials to improve brand visibility and drive trial across key customers, according to brand guidelines.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS:

  • Bachelor’s degree in Business, Marketing, Sales, Finance or related field
  • Minimum 7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
  • 3+ years of experience in Customer Marketing/Trade Marketing CPG (Highly Desirable)
  • Syndicated data experience (IRI, Nielsen, customer-specific platforms (Retail Link, etc.)
  • Experience in account management
  • Experience in sales planning & operations
  • Marketing or Category Management experience

TRAVEL EXPECTED: 

  • 5-10%

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