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Channel Strategy Manager Jobs in Iowa (NOW HIRING)

Channel Recruitment & Strategy * Identify and recruit prospective channel partners by developing ... Relationship & Business Management * Build and maintain strong partner relationships through ...

The BDM will also work closely with the local channel sales teams to drive execution against this ... Design, build, and execute a comprehensive business strategy for the Strategic Partner. Create and ...

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Channel Strategy Manager information

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in Iowa? For Channel Strategy Manager jobs in Iowa, the most frequently searched job titles are:
What cities in Iowa are hiring for Channel Strategy Manager jobs? Cities in Iowa with the most Channel Strategy Manager job openings:
VP of Global Channels & Alliances

VP of Global Channels & Alliances

Workiva, Inc.

Ames, IA • On-site

Other

Retirement

Posted 15 days ago


Workiva rating

9.9

Company rating: 9.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

1st of 186 rated software companies


Job description

The VP of Global Channels & Alliances reports to the EVP of Sales and is responsible for leading and executing the global partner channel strategy. This role will directly support a Global Alliance Organization to achieve overall channel revenue/growth goals. This person is responsible for the management and growth of strategic partnerships and alliance relationships with global consulting and advisory firms, national and regional advisory firms, and global technology alliances.

What You'll Do

Strategy & Operations:

  • Member of the Global Partner Leadership team, contributing to overall direction and strategy of the alliances organization

  • Complete oversight of the global partner ecosystem, including leveraged sales bookings (sourced + co-selling/influenced), executive level relationship management, co-marketing programs (with Partner Marketing), and all other aspects of partner account management in a "partner first" sales and delivery model.

  • Refine, expand, and improve our existing channel strategy and define the types of channels/partnerships to build within specific market segments (i.e. reselling, distribution, outsourcing, etc.)

  • Manage and report on targets/KPI's, actively tracking joint sales pipeline to measure success of the partnership and meet/exceed quarterly and annual bookings targets.

  • Develop and execute sales plans including strategy and tactical partner account management execution plans

  • Close collaboration with Sales leadership to execute on all partner related company objectives

  • Support the "sell-to" partner sales channel in collaboration with the outsourcing/MSP sales team

  • Closely work with Partner leadership in other regions to share best practices, align on operating models and support global partner relationships and opportunities

  • Collaboration with supporting stakeholders (Sales Operations and Partner Success) to develop and deliver partner enablement programs

  • Collaboration with Partner Marketing and Partner Operations to drive all partner-related programs and initiatives

  • Evangelize the partner strategy with key stakeholders throughout the organization.

  • Take ownership of key partner related escalations and issues in cooperation with internal Workiva stakeholder teams

People Management:

  • Support a team of Senior Leaders to achieve overall channel revenue objectives and KPI's.

  • Build a strong, culture-focused organization with high levels of employee engagement by attracting and developing superior talent and rewarding superior performance of teams and individuals.

  • Provide mentorship and professional growth opportunities to the alliance team.

  • Maintain an atmosphere of respect, mutual support, collaboration, flexibility, continuous learning, good humor, and commitment to business goals and partner needs to fulfill the company vision

  • Match employee skills and talent to tasks to ensure optimal engagement and performance

  • Establish and maintain relationships and effectively communicate with Partners, business unit leaders and senior management to ensure visibility and collaboration with appropriate key stakeholders

  • Responsible for the life-cycle of people management, including recruitment, management, professional development, performance evaluation, and disciplinary actions (as required).

What You'll Need

Minimum Qualifications

  • 15+ years of related experience in Software and/or SaaS Partner/Alliance/Sales roles, including 10+ years of channel team leadership preferred

  • Alliance leadership experience with medium to large sized teams

  • Undergraduate degree or equivalent combination of education and experience in a related field

Preferred Qualifications

  • Proven ability to develop and execute successfully on a global channel strategy across a diverse partner/alliance ecosystem

  • Experience developing channel strategy, including reselling and outsourcing/managed services.

  • Demonstrated leadership in managing a large and diverse alliance organization

  • Ability to foster a highly productive, performance-based sales culture.

  • Ability to engage and collaborate with senior leaders and external Partners

  • Experience and thrives interacting cross-functionally in a matrixed environment including but not limited to partners, sales, services, marketing, product, and customer success

  • Exceptional organizational skills with the ability to multitask and manage multiple processes, projects and programs simultaneously while working under pressure to meet deadlines

  • Excellent judgment and creative problem solving skills

  • Self motivated with strong propensity for action, results and continuous improvement

  • Negotiation, influencing, collaboration and conflict resolution skills

  • Excellent listening, written, and verbal communication skills

  • Salesforce CRM experience preferred

Travel Requirements and Working Conditions

  • Up to 50% travel primarily across North America and occasionally globally

How You'll Be Rewarded

On Target Earnings (OTE) range in the US: 480,200.00 - 625,100.00 USD Annual

Eligible for commission based on sales performance

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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