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Channel Manager Jobs in Reston, VA (NOW HIRING)

AvePoint

Channel Marketing Manager

Arlington, VA

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

AvePoint

Channel Marketing Manager

Arlington, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

Deloitte

Channel Sales Manager - Anthropic

Arlington, VA · On-site

$174.90K/yr

Share this job: Share: Share Channel Sales Manager - Anthropic with Facebook Share Channel Sales Manager - Anthropic with LinkedIn Share Channel Sales Manager - Anthropic with Twitter Caution against ...

Five Guys

eCommerce Channels Manager

Alexandria, VA

Based at our corporate offices in Alexandria, VA, the eCommerce Channel Manager involves managing and optimizing online sales channels to drive revenue and growth by creating and executing channel ...

Deloitte

Channel Sales Manager - Anthropic

Rosslyn, VA

$173.20K/yr

The Anthropic Channel Sales Manager will have strong project management skills, attention to detail, outstanding oral, written and communication skills, and the ability to work in a fast-paced ...

Deloitte

Channel Sales Manager - Anthropic

Arlington, VA · On-site

$174.90K/yr

The Anthropic Channel Sales Manager will have strong project management skills, attention to detail, outstanding oral, written and communication skills, and the ability to work in a fast-paced ...

Deloitte

Channel Sales Manager - Anthropic

Washington, DC

$172.20K/yr

The Anthropic Channel Sales Manager will have strong project management skills, attention to detail, outstanding oral, written and communication skills, and the ability to work in a fast-paced ...

Deloitte

Channel Sales Manager - Anthropic

Mclean, VA

$153.60K/yr

The Anthropic Channel Sales Manager will have strong project management skills, attention to detail, outstanding oral, written and communication skills, and the ability to work in a fast-paced ...

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

Based at our corporate offices in Alexandria, VA, the eCommerce Channel Manager involves managing and optimizing online sales channels to drive revenue and growth by creating and executing channel ...

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Channel Manager information

See Reston, VA salary details

$73.3K

$148.2K

$159.7K

How much do channel manager jobs pay per year?

As of Jun 1, 2026, the average yearly pay for channel manager in Reston, VA is $148,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $158,100.00 and $159,200.00 per year, depending on experience, location, and employer.

What Does a Channel Manager Do?

A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.

What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?

To thrive as a Channel Manager, you need expertise in sales strategy, partner relationship management, and a solid understanding of channel sales models, typically supported by a degree in business or marketing. Familiarity with CRM platforms like Salesforce, partner portals, and sales analytics tools is often required. Strong negotiation, communication, and problem-solving skills set exceptional Channel Managers apart. These capabilities are vital for building effective partner networks, driving revenue growth, and ensuring seamless collaboration between an organization and its channel partners.

How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?

A Channel Manager works closely with both sales and marketing teams to align strategies, develop joint campaigns, and provide partners with the resources they need to succeed. This collaboration often involves regular meetings to discuss partner feedback, analyze sales data, and coordinate promotional activities. By fostering open communication and sharing insights between internal teams and external partners, Channel Managers help ensure that all parties are working toward mutual goals and maximizing revenue opportunities.

What are Channel Managers?

Channel Managers are professionals responsible for developing and maintaining relationships with partners, distributors, or resellers that sell a company's products or services. They create strategies to expand the company's reach and maximize revenue through indirect sales channels. Their duties often include onboarding new partners, providing training, setting sales targets, and ensuring that partners align with the company's goals and standards.

What job makes $10,000 a month without a degree?

A channel manager can earn $10,000 or more per month by overseeing sales channels, developing partnerships, and managing marketing strategies, often in industries like technology or retail. Success in this role typically requires strong communication skills, industry knowledge, and experience with tools like CRM software, but a formal degree is not always necessary if proven performance is demonstrated.

What is the difference between Channel Manager vs Sales Manager?

AspectChannel ManagerSales Manager
Primary FocusManaging distribution channels and partner relationshipsDirect sales and customer acquisition
Required SkillsChannel development, partner management, negotiationSales strategy, team leadership, client engagement
Work EnvironmentCollaborates with partners, vendors, and internal teamsLeads sales teams, interacts directly with clients
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

More about Channel Manager jobs
What job categories do people searching Channel Manager jobs in Reston, VA look for? The top searched job categories for Channel Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Channel Manager jobs? Cities near Reston, VA with the most Channel Manager job openings:
Channel Manager jobs near you
Infographic showing various Channel Manager job openings in Reston, VA as of May 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $148,196 per year, or $71.2 per hour.
Global Product Marketing Manager- Channel

Global Product Marketing Manager- Channel

AvePoint

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

About AvePoint:
Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint's global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.
At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!
Overview
We are seeking an experienced and dynamic Channel-Focused Product Marketer to specialize in Systems Integrators (SIs), Value-Added Resellers (VARs), and strategic partners like Microsoft-including cloud marketplaces. This role will define, build, and optimize Route-to-Market (RTM) and Go-to-Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform. You will craft segment-specific narratives and assets, partner closely with Field Marketing globally to execute campaigns and events and continuously enable internal and external audiences on market trends, solution value and competitive threats relative to these channel segments.
What will you be doing?
As our Channel Product Marketer, you will own the partner-segment GTM strategy for SIs, VARs, and strategic alliances (e.g., Microsoft), translating it into programs, assets, and enablement that drive pipeline and revenue.
Your responsibilities will include:
  • Defining and optimizing RTM & GTM motions for SIs, VARs, and Microsoft (incl. marketplaces)-from positioning and packaging to activation and field readiness.
  • Building sell-through motions for the Confidence Platform, including offer constructs, partner value narratives, and repeatable plays aligned to target buyer personas and verticals.
  • Developing segment-specific assets (e.g., partner playbooks, solution briefs, message maps, pitch decks, use-case kits, ROI/TCO calculators, marketplace listing copy, private-offer templates, and co-sell materials).
  • Collaborating with Field Marketing globally to execute partner campaigns, roadshows, and events; aligning on goals, audience, localization, and follow-up enablement.
  • Enabling partner-aligned internal teams (Channel Managers, Partner Sales, SEs) and external partners with training, talk tracks, certification/readiness content, and deal support tools that increase activation and win rates.
  • Owning Microsoft/Marketplace motions: partner narrative, co-sell readiness, marketplace positioning, pricing guidance, listing optimization, and launch/refresh plans-including enablement for private offers and sell-through workflows.
  • Analyzing competitive threats in channel contexts; producing battlecards, comparison guides, objection handling, and field-tested counter-tactics for both internal teams and partners.
  • Partnering with Product and Product Marketing to inform roadmap and packaging for partner-led routes, surfacing segment-specific gaps/opportunities that improve win rate and attach.
  • Establishing dashboards and feedback loops with Channel/Alliances, Sales Ops, and Field Marketing to track impact (pipeline, influenced revenue, activation, asset adoption) and iterate GTM plays.
  • Acting as a thought partner in strategic alliance initiatives (e.g., Microsoft) to align campaigns, messaging, solution maps, and partner-led launch moments.

OK, I'm interested... is this the job for me?
We look for people who are energized by the intersection of partner strategy, product storytelling, and execution at scale. You'll be comfortable switching between strategic planning and hands-on asset creation while aligning stakeholders across time zones.
Other qualities you'll need to be a fit for this role include:
  • 5-8+ years in Product Marketing, Channel/Alliances Marketing, or Solutions/Partner GTM in B2B SaaS; direct experience with SIs, VARs, and Microsoft ecosystem/marketplaces strongly preferred.
  • Track record defining segment-specific GTM (positioning, packaging, enablement) that drives partner activation and measurable revenue impact.
  • Experience enabling sell-through motions (co-sell, marketplace listings and offers, partner plays, demand programs).
  • Strong storyteller who can translate product capabilities into partner-centric value and customer outcomes.
  • Demonstrated success creating scalable enablement (playbooks, trainings, demos, calculators) and collaborating with Field Marketing to execute integrated campaigns and events.
  • Analytical and data-driven with the ability to prioritize segments, measure impact, and iterate programs.
  • Comfortable analyzing competitive threats and translating insights into actionable enablement for internal and external audiences.
  • Collaborative, organized, and proactive-skilled at working across Product, Channel/Alliances, Sales, SE, and Marketing.

The Salary Range for this role is $120,000 - 140,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.
Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.
Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.

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