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Channel Development Manager Jobs in Milwaukee, WI

Channel Partners

Merchandiser

Oak Creek, WI · On-site

$16 - $17/hr

Communicate effectively with customers, team members, and Channel Partners management team (good ... development and promotion of the most qualified candidates and employees without regard to their ...

Channel Partners

Merchandiser

Oak Creek, WI · On-site

$16 - $17/hr

Communicate effectively with customers, team members, and Channel Partners management team (good ... development and promotion of the most qualified candidates and employees without regard to their ...

Channel Partners

Merchandiser

Oak Creek, WI

$17/hr

Communicate effectively with customers, team members, and Channel Partners management team (good ... development and promotion of the most qualified candidates and employees without regard to their ...

Channel Partners

Merchandising Team Lead

Milwaukee, WI · On-site

$22/hr

... Channel Partners' policies and procedures. * Communicate regularly with Project Manager and/or ... development and promotion of the most qualified candidates and employees without regard to their ...

Channel Partners

Merchandising Team Lead

Milwaukee, WI · On-site

$20 - $22/hr

... Channel Partners' policies and procedures. * Communicate regularly with Project Manager and/or ... development and promotion of the most qualified candidates and employees without regard to their ...

Channel Partners

Merchandising Team Lead

Milwaukee, WI

$20 - $22/hr

... Channel Partners' policies and procedures. * Communicate regularly with Project Manager and/or ... development and promotion of the most qualified candidates and employees without regard to their ...

SoftwareOne

Partner Success Manager

Milwaukee, WI

Work closely with internal teams - including Channel Sales Managers, Partner Development Managers (PDMs), Cloud Architects, Licensing Specialists, Sales Operations, Finance, and Cloud Support teams ...

DISCOVERY WORLD LTD

Director of Development

Milwaukee, WI · On-site

$90K - $95K/yr

Fundraising Strategy & Management * Lead a Comprehensive Fundraising Strategy: Drive the vision, development, and execution of a multi-channel fundraising strategy aligned with Discovery World ...

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All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in Milwaukee, WI

Channel Development Manager information

See Milwaukee, WI salary details

$10.8K

$124.1K

$143K

How much do channel development manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for channel development manager in Milwaukee, WI is $124,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,000.00 and $132,200.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
More about Channel Development Manager jobs
What are the most commonly searched types of Channel Development jobs in Milwaukee, WI? The most popular types of Channel Development jobs in Milwaukee, WI are:
What are popular job titles related to Channel Development Manager jobs in Milwaukee, WI? For Channel Development Manager jobs in Milwaukee, WI, the most frequently searched job titles are:
What job categories do people searching Channel Development Manager jobs in Milwaukee, WI look for? The top searched job categories for Channel Development Manager jobs in Milwaukee, WI are:
Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Milwaukee, WI as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $124,060 per year, or $59.6 per hour.

National Account Manager Retail Channel (DIY)

Real Flame

Union Grove, WI • On-site

$94K - $121K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Job description

The Opportunity
Real Flame® is a family-owned company that pioneered the electric fireplace and outdoor fire feature category, with products in hundreds of thousands of homes across North America. We are looking for a commercially sharp, digitally savvy National Account Manager to own and grow our DIY channel - currently 100% eCommerce - across accounts including Home Depot, Lowe's, Ace Hardware, and Ferguson.
Our DIY business today lives online, and we need someone who thinks eCommerce first. The future opportunity is to leverage that digital foundation to eventually earn broader in-store distribution - and the right person will have the instincts and retailer relationships to make that case.
Who We're Looking For
We are actively seeking candidates who have:
  1. Sat on the retailer side of the table - as a buyer, merchant, or category manager at a major home improvement, home furnishings, or hardlines retailer.

OR
  1. Managed true omni-channel accounts- particularly those who have managed both the digital shelf and physical in-store presence at major retailers and understand how each reinforces the other.

If you have spent time at Home Depot, Lowe's, Wayfair, Target, Ace Hardware, or a similar retailer in a buying, merchandising, category management or omni-channel account management role and are ready to accelerate growth with Real Flame, we want to hear from you.
The Channel Today - and Where It's Going
  • Our DIY business is currently 100% eCommerce - marketplace and .com programs at Home Depot, Lowe's, and select other accounts
  • Our product price points position us at the premium end of the category, where online retail excels and where we have a strong story to tell
  • A key strategic objective for this role is to leverage eCommerce performance data and sell-through to build a compelling case for in-store distribution over time. This person will be the architect of that path - starting with owning the digital shelf and building the data-driven narrative that earns us a place on the physical one

What You'll Do
Own the Digital Shelf
  • Drive eCommerce sales performance across all DIY accounts - optimizing content, search visibility, ratings, conversion, and promotional strategy
  • Monitor and improve key digital metrics: content scores, search rank, conversion rates, return rates, and customer reviews
  • Lead item setup, content accuracy, and online merchandising across all retailer platforms
  • Identify and capitalize on digital shelf opportunities - sponsored placements, A+ content, and algorithmic improvements

Manage the Business
  • Serve as the primary point of contact for buyers, merchants, and digital teams at each account
  • Build and execute annual and three-year business plans aligned to growth, margin, and distribution expansion goals
  • Lead assortment planning, pricing strategy, and promotional calendars across each account
  • Deliver accurate forecasts and partner with supply chain to ensure inventory and service level alignment
  • Own Quarterly Business Reviews - presenting performance data, market context, and forward-looking strategy
  • Manage all retailer systems, compliance requirements, and order flow with accuracy and accountability

Build Toward In-Store
  • Use eCommerce performance data to construct compelling sell-in stories for brick-and-mortar distribution
  • Identify category whitespace and pricing opportunities where Real Flame can win on the physical shelf
  • Proactively pursue new distribution opportunities within the DIY channel

Lead Cross-Functionally
  • Partner closely with Product Development, Supply Chain, Finance, and Operations to ensure seamless execution across all accounts
  • Bring the voice of the retailer and the customer into internal conversations - especially product development and pricing decisions
  • Work closely with the VP of Sales as a strategic partner on channel planning, forecasting, and investment decisions

Requirements
Strongly Preferred Background (one of the following)
  • 4-7 years as a buyer, merchant, or category manager at a major home improvement, home furnishings, or hardlines retailer
  • 4-7 years in omni-channel national account management at a consumer durables or hardlines vendor, with demonstrated eCommerce ownership
  • Combination of retailer-side and vendor-side experience is a significant plus

Skills & Capabilities
  • Deep understanding of how major retailers make online and in-store assortment decisions
  • Fluency in eCommerce retail fundamentals: search, content, conversion, fulfillment, and digital promotions
  • Strong analytical mindset - comfortable building business cases from performance data
  • Experience with retailer platforms and vendor portals (Vendor Central, Retail Link, Partner Online, or similar)
  • Excellent communication and relationship-building skills with buyers and internal teams
  • Highly organized, self-directed, and comfortable operating in a lean, entrepreneurial environment
  • Experience with U.S. and Canadian retail markets a plus
  • Estimated 10% overnight travel required

Work Environment
Our team operates primarily in an onsite model to support collaboration, visibility, and alignment across functions. Following an initial onboarding and integration period, employees are eligible for a work-from-home day on Fridays, along with additional flexibility as needed to support business demands and individual productivity.
Why This Role
This is a high-impact role with direct ownership of key national accounts and meaningful influence on channel performance. You will play a critical role in shaping DIY strategy, driving long-term growth, and strengthening Real Flame's position across top-tier retail partners.
About Us
Real Flame® is a family-owned company based in Racine, Wisconsin with a team of approximately 40 employees. We specialize in the design, production, and sale of indoor electric fireplaces, outdoor fire features, and outdoor furniture. For more than 25 years, our mission has remained simple: to create beautifully designed, high-quality, and safe fire features that allow consumers to experience the charm and comfort of a fireplace without the hassle.
As a pioneer in the early gel fuel industry, Real Flame later introduced the VividFlame electric firebox, helping shape today's electric fireplace category. Since then, we have expanded our product offerings to include outdoor gas fire tables and bowls, wood-burning fire pits, and outdoor furniture.
Despite our growth, we have remained a close-knit, agile team that values collaboration, accountability, and innovation. We continue to design our products in-house and bring new styles to market each year. Today, Real Flame products can be found in hundreds of thousands of homes, and we're proud of the role we play in helping customers create meaningful moments with family and friends.
Benefits
  • Competitive base salary plus profit sharing and individual performance incentive bonus
  • Comprehensive medical, dental, and vision coverage with multiple plan options (HDHP and copay), FSA benefits, and the ability to use your existing HSA
  • Company-funded medical deductible reimbursement-up to $1,000 (individual) / $2,000 (family)
  • Up to 6 weeks of paid parental leave
  • 401(k) with company match up to 4%
  • Life and disability insurance
  • Employee Assistance Program (EAP)
  • Paid time off and company holidays
  • A collaborative, team-oriented environment with direct access to leadership and the opportunity to make a meaningful impact within a growing organization
  • Company-sponsored team events and outings that foster connection and celebrate team success
  • Employee product benefits, including exclusive discounts and a complimentary indoor fireplace and outdoor fire feature-so you can experience the Real Flame product firsthand, with a generous family discount extended to immediate family members (some exclusions apply)

Apply