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Car Show Model Jobs (NOW HIRING)

$80 - $100/hr

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How much do car show model jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for car show model in the United States is $31.37, according to ZipRecruiter salary data. Most workers in this role earn between $18.99 and $39.18 per hour, depending on experience, location, and employer.

What is a car show model?

A Car Show Model is a promotional model who represents automotive brands at car shows, trade expos, and other events. Their role is to attract attention to vehicles, engage with attendees, provide basic product information, and enhance the brand’s image. While they may pose for photos and interact with potential customers, they are not salespeople but rather brand ambassadors. Strong communication skills, professionalism, and an engaging personality are key traits for success in this role.

What does a car show model do?

A typical day for a Car Show Model involves arriving ahead of the event to prepare, reviewing scripts or product details, and ensuring a polished appearance for brand representation. Throughout the day, you will interact with event attendees, pose for photographs, present vehicles, and answer basic questions about the products. You may also coordinate with event staff and other models to facilitate presentations or demonstrations on stage. The work environment is lively and fast-paced, requiring both professionalism and stamina to maintain a positive attitude throughout long event hours.

What are the key skills and qualifications needed to thrive in the car show model position, and why are they important?

To thrive as a Car Show Model, you need excellent presentation skills, personal grooming, and a professional appearance, often coupled with prior modeling or promotional experience. Familiarity with car show protocols, microphone use for live presentations, and basic automotive terminology are helpful but not always mandatory. Strong interpersonal skills, teamwork, and the ability to engage confidently with diverse audiences will make you stand out. These skills are crucial for representing automotive brands positively, attracting attendees, and effectively communicating key product features.

How do you become a car show model?

To become a car show model, individuals typically need to have a presentable appearance, good communication skills, and confidence. Modeling experience or familiarity with automotive events can be helpful, and maintaining a professional portfolio or attending casting calls can increase opportunities. Some positions may require age verification or specific dress code adherence.

How much do car show models make?

Car show models typically earn between $15 and $50 per hour, with some earning higher rates for high-profile events or experienced models. Compensation can vary based on the event, location, and the model's experience and appearance. Many models also receive perks like travel expenses or free products.
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Infographic showing various Car Show Model job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $65,246 per year, or $31.4 per hour.

New Car Sales Manager - Group1 Subaru Danvers

Danvers, MA • On-site

Group 1 Automotive
Retail • 10K+ employees

$150 - $200/hr

Other

Posted 16 days ago


Group 1 Automotive rating

6.3

Company rating: 6.3 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

102nd of 160 rated car dealerships


Job description

About Us

Group 1 Automotive, Inc. (NYSE: GPI) is a Fortune 250 leader in global automotive retail, operating more than 250 dealerships and collision centers across the United States and United Kingdom. As the 4th largest dealership group in the U.S., Group 1 delivers a fully integrated automotive experience, including vehicle sales, financing, aftersales service, and digital retail solutions. As the automotive industry continues to evolve, Group 1 is investing in the people, technology, and operational excellence needed to shape what comes next. Our work is grounded in a simple belief, that a better experience for customers starts with an exemplary experience for employees. At Group 1, our commitment is to keep finding smarter ways to serve our customers and support one another. We believe great careers are built in environments where people are trusted, challenged, and given room to grow. If you share our core values of integrity, transparency, professionalism, teamwork, and respect, you can get more with Group 1. More opportunity. More support. More ways to build a career that moves you forward.

Overview

Group1 Subaru is seeking an accomplished, highly motivated New Car Sales Managerto join our leadership team in Danvers, Massachusetts. This is an opportunity for a proven automotive leader who wants more than simply managing a sales desk. We are looking for someone who canlead people, drive performance, develop talent, protect profitability, and deliver an exceptional customer experiencewhile helping take an already successful Subaru operation to the next level.

As part ofGroup 1 Automotive, one of the largest automotive retail organizations in the country, this position offers the resources and career opportunities of a major publicly traded organization combined with the ability to make a significant impact at the dealership level. The successful candidate will be competitive, analytical, process-driven and highly engaged with both customers and employees. Most importantly, this individual must understand how to balancevolume, gross, market share, customer experience and long-term profitability.

Responsibilities

The New Car Sales Manager will have direct responsibility for the performance of our new vehicle sales operation and will work closely with the General Manager, GSM, Finance, BDC and other department leaders.

Key responsibilities include:

  • Lead the new vehicle sales team to achieve monthly and annualvolume, gross profit, market share and manufacturer objectives
  • Drive consistent execution of the dealership's sales process from initial customer contact through delivery
  • Actively desk deals and structure transactions to maximize bothcustomer value and dealership profitability
  • Maintain strong manager involvement throughout the customer experience, including early introductions, deal progression, TOs and closing
  • Coach, develop and hold Sales Consultants accountable for activity, appointments, demonstrations, follow-up, closing and overall performance
  • Conduct regular one-on-one coaching and identify opportunities for individual development
  • Recruit, train and retain high-performing sales professionals
  • Develop strategies to maximize new vehicle sales effectiveness and improve competitive position within the market
  • Manage new vehicle inventory, aging, turn and model mix in partnership with dealership leadership
  • Monitor pricing and competitive market conditions and make disciplined pricing recommendations
  • Work closely with the BDC and digital teams to maximize internet lead response, appointment conversion, show rate and sold rate
  • Partner with Finance to ensure strong deal handoffs and maximize total transaction profitability while maintaining compliance
  • Maintain disciplined follow-up on unsold showroom traffic and digital opportunities
  • Ensure accurate forecasting and provide leadership with clear visibility into pacing, opportunities and risks
  • Maintain manufacturer standards and actively support Subaru programs, objectives and initiatives
  • Drive an outstanding customer experience and help maintain strong Sales CSI
  • Ensure all sales activities comply with Group 1 Automotive policies and applicable federal and state regulations
  • Lead by example and help create a culture ofaccountability, urgency, teamwork and continuous improvement
Qualifications

We are interested in candidates who have demonstrated that they can produce results while developing people and building a strong culture.

The ideal candidate will have:

  • Proven automotive retail sales management experience
  • Demonstrated success driving new vehicle volume and gross profit
  • Strong desking, closing and deal-structuring skills
  • A thorough understanding of automotive retail financial statements and key sales KPIs
  • Strong knowledge of inventory management, pricing and market-based merchandising
  • Experience managing internet leads, CRM processes and digital retail opportunities
  • Strong coaching and employee-development capabilities
  • The ability to analyze performance data and translate it into specific actions
  • Excellent communication and leadership skills
  • High personal standards for accountability and execution
  • A customer-first mindset without sacrificing sound business judgment
  • The ability to thrive in a fast-paced, high-volume and highly competitive environment

Subaru experience is beneficial butnot required. We are more interested in finding an exceptional automotive leader with the ability and desire to learn the brand and our operation.

What Success Looks Like:

Success in this position is not measured by one number.

Our New Car Sales Manager will be expected to consistently improve performance across:

Volume | Gross Profit | Sales Effectiveness | Market Share | Inventory Turn | Lead Conversion | Appointment Performance | CSI | F&I Partnership | Employee Development

We want a manager who understands the numbers, but also understandswhat behaviors and processes create those numbers.

The Leadership Profile:

The person we are looking for is visible on the floor, engaged with customers, respected by the sales team and comfortable being held accountable for results.

You should be someone who:

  • Competes to win
  • Develops people rather than simply manages them
  • Addresses problems quickly
  • Uses data to make decisions
  • Understands the importance of both gross and volume
  • Creates accountability without destroying morale
  • Works collaboratively across departments
  • Takes ownership rather than making excuses
  • Is comfortable operating with high expectations
  • Wants to continue growing professionally

Why Group1 Subaru?

Group1 Subaru offers the right candidate an opportunity to join an established dealership with an experienced leadership team, a strong market presence and significant opportunity for continued growth.

We believe strongly in developing people, measuring performance, recognizing achievement and creating opportunities for talented leaders to advance.

For an internal Group 1 candidate, this is an opportunity to take on a significant leadership role and demonstrate the ability to drive a complete sales operation.

For an external candidate, it is an opportunity to joinGroup 1 Automotiveand build a career within one of the country's leading automotive retail organizations.

If you are a proven automotive sales leader who believes you candevelop people, drive performance and make a measurable difference, we want to hear from you.

The compensation for this position is wholly commission-based. As a result, compensation may vary based on several factors, including individual performance and market conditions. The range in monthly compensation reasonably expected for this position is $8,500-19,500.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment is contingent upon successfully completing all applicable pre-employment requirements in accordance with federal, state, and local law.

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