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Car Sales Associate Jobs in Riverside, CA (NOW HIRING)

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Car Sales Associate information

See Riverside, CA salary details

$5

$19

$25

How much do car sales associate jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for car sales associate in Riverside, CA is $19.96, according to ZipRecruiter salary data. Most workers in this role earn between $15.05 and $25.10 per hour, depending on experience, location, and employer.

What does a car sales associate do?

A Car Sales Associate helps customers find and purchase vehicles that meet their needs and budget. They greet potential buyers, answer questions about different cars, arrange test drives, and explain financing or leasing options. Additionally, they handle paperwork, negotiate prices, and ensure customers have a positive buying experience. Their goal is to match customers with the right vehicle while meeting sales targets.

What are some common challenges faced by car sales associates, and how can they be overcome?

Car Sales Associates often face challenges such as meeting sales targets, handling rejection from potential customers, and staying up-to-date with constantly changing vehicle features and financing options. To overcome these obstacles, successful associates focus on building strong customer relationships, continually improving their product knowledge, and developing effective communication and negotiation skills. Many dealerships also offer ongoing training and mentorship to help associates adapt and grow in a competitive sales environment.

What are the key skills and qualifications needed to thrive as a car sales associate?

To thrive as a Car Sales Associate, you need strong sales acumen, product knowledge of vehicles, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software and dealership inventory systems is typically required. Exceptional interpersonal skills, active listening, and persuasive communication set top performers apart in this role. These abilities help build trust with customers, drive sales, and ensure a positive buying experience, which are crucial for success in a competitive automotive market.

What is the difference between Car Sales Associate vs Automotive Sales Consultant?

AspectCar Sales AssociateAutomotive Sales Consultant
CredentialsHigh school diploma or equivalent; sales experience helpfulHigh school diploma or equivalent; sales experience preferred
Work EnvironmentDealerships, showrooms, retail settingsDealerships, showrooms, retail settings
Industry UsageCommonly used term for entry-level sales rolesOften used interchangeably, sometimes indicating a more consultative approach
Search & Comparison IntentYesYes

Both Car Sales Associates and Automotive Sales Consultants work in dealership environments selling vehicles. While the titles are often used interchangeably, Automotive Sales Consultants may imply a more customer-focused, consultative sales approach. Both roles typically require similar credentials and work in similar settings, making them closely related in the automotive sales industry.

What are the most commonly searched types of Car Sales jobs in Riverside, CA? The most popular types of Car Sales jobs in Riverside, CA are:
What are popular job titles related to Car Sales Associate jobs in Riverside, CA? For Car Sales Associate jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Car Sales Associate jobs in Riverside, CA look for? The top searched job categories for Car Sales Associate jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Car Sales Associate jobs? Cities near Riverside, CA with the most Car Sales Associate job openings:
Car Sales Associate jobs near you
Infographic showing various Car Sales Associate job openings in Riverside, CA as of August 2026, with employment types broken down into 77% Full Time, 20% Part Time, and 3% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $41,522 per year, or $20 per hour.

Automotive Internet Sales Associate

Toyota of San Bernardino

San Bernardino, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Our dealership is seeking a dynamic team member with a proven track record in a new & used car automotive environment for our family-owned and operated dealership. We are hiring an experienced Internet Sales Associate to join our team! Now is the time to take your career to the next level. Prospective candidates will possess a desire to be the best of the best. We are focused on the customer and focused on your long-term success.
When you join our team, you'll have access to a total compensation package, which includes great career growth, a friendly work environment, and outstanding benefits....and more:
  • Aggressive pay plan and bonuses
  • Paid Vacation, Sick and Holidays
  • Paid Basic Life Insurance
  • Payment for usage of personal cell phone
  • 401K & Match
  • Health, Dental, Vision Insurance options
  • Other Supplemental Insurance options available such as:
  • Voluntary Term Life Insurance Policy
  • Short Term and Long-Term Disability
  • Health care and dependent care FSA accounts
  • Pet Insurance

In this position you would be responsible for selling vehicles while achieving and maintaining appropriate levels of gross profit, volume and customer satisfaction. You would report directly to the Internet Sales Manager.
Qualifications:
  • High School Diploma or equivalent, required
  • Minimum 1 year of working knowledge of a customer relations management tool (ex. CRM)
  • Minimum 2 years of working experience as an Automotive Internet Salesperson
  • Current California Sales License
  • Ability to multitask in a demanding environment
  • Team oriented, flexible and focused on maintaining a high level of customer service
  • Valid driver's license
  • Strong communication skills
  • All applicants must be authorized to work in the USA
  • Ability to demonstrate the ability to pass pre-employment testing including background checks, MVR, drug test, and valid driver's license.
  • Must have a valid driver's license and be eligible for coverage under shop insurance policy (Not an excluded driver)
  • Bilingual preferred but not required.

Essential Duties, but not limited to:
  • Manage internet leads and follow our internet process
  • Adhere to our company selling process
  • Meet monthly goals sales volume, gross profit, and customer satisfaction
  • Comply and follow all dealership's requirements and processes
  • Become an expert with the specific dealership's franchise product knowledge
  • Participate in the dealership's activities and events

Apply today and find out all our dealership has to offer!

Apply