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Car Dealership Appointment Setter information

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$10

$24

$43

How much do car dealership appointment setter jobs pay per hour?

As of Jul 17, 2026, the average hourly pay for car dealership appointment setter in the United States is $24.26, according to ZipRecruiter salary data. Most workers in this role earn between $15.87 and $29.81 per hour, depending on experience, location, and employer.

How much money can an appointment setter make?

An appointment setter in a car dealership can typically earn between $25,000 and $50,000 annually, including base pay and commissions or bonuses for successful appointments. Earnings vary based on experience, performance, and whether the role includes commission-based incentives or hourly wages.

What are the key skills and qualifications needed to thrive as a Car Dealership Appointment Setter, and why are they important?

To thrive as a Car Dealership Appointment Setter, you need strong communication skills, attention to detail, and experience in customer service or sales support, often requiring a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software, phone systems, and scheduling tools is typically expected. Exceptional interpersonal skills, persistence, and the ability to handle rejection gracefully make someone stand out in this position. These skills ensure efficient appointment scheduling, high customer satisfaction, and increased sales opportunities for the dealership.

What does an appointment setter do for a job?

A car dealership appointment setter schedules and confirms appointments for potential customers to visit the dealership or test drive vehicles. They often use phone calls, emails, or customer management software to coordinate with clients and ensure smooth scheduling. Strong communication skills and organization are essential for this role.

What does a Car Dealership Appointment Setter do?

A Car Dealership Appointment Setter is responsible for contacting potential and existing customers to schedule appointments for test drives, service visits, or sales consultations at a car dealership. They often communicate with customers via phone, email, or online chat, answering questions and providing information about vehicles and dealership services. Appointment Setters play a key role in generating leads, maintaining customer relationships, and ensuring a smooth sales process by coordinating between customers and sales staff.

What is the difference between Car Dealership Appointment Setter vs Car Sales Associate?

AspectCar Dealership Appointment SetterCar Sales Associate
Primary RoleScheduling appointments and follow-ups with potential customersAssisting customers in selecting and purchasing vehicles
Required SkillsCommunication, organization, basic CRM knowledgeCustomer service, sales techniques, vehicle knowledge
Work EnvironmentOffice and dealership setting, primarily on the phone or computerDealership floor, face-to-face customer interactions
CredentialsHigh school diploma, sometimes CRM or sales trainingHigh school diploma, sales experience often preferred

While both roles are essential in a car dealership, the appointment setter focuses on scheduling and lead management, whereas the sales associate actively engages with customers to close sales. Understanding these differences helps job seekers identify the right position for their skills and career goals.

What are some common challenges faced by Car Dealership Appointment Setters, and how can they be overcome?

Car Dealership Appointment Setters often face challenges such as handling high call volumes, dealing with hesitant or indecisive customers, and meeting appointment quotas. To overcome these, it's important to develop strong communication and active listening skills, use customer relationship management (CRM) tools effectively, and stay organized to manage follow-ups. Collaborating closely with sales consultants and managers can also help ensure that appointments are scheduled efficiently and customer information is accurately relayed, ultimately improving show rates and customer satisfaction.

How much does an appointment setter earn?

An appointment setter in a car dealership typically earns between $10 and $20 per hour, with some earning commissions or bonuses based on performance. Overall compensation can range from $25,000 to $50,000 annually depending on experience, location, and whether they work full-time or part-time.

How much does a car salesman make on a $30,000 car?

A car dealership appointment setter or salesperson typically earns a commission based on the profit margin or a percentage of the sale price. For a $30,000 car, commissions often range from 2% to 5%, resulting in earnings of $600 to $1,500 per sale, depending on the dealership's commission structure and the salesperson's performance. Additional bonuses or incentives may also apply.
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Car Dealership Appointment Setter jobs near you
Infographic showing various Car Dealership Appointment Setter job openings in the United States as of July 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 100% In-person job distribution, with an average salary of $50,455 per year, or $24.3 per hour.
Appointment Setter/Phone Sales

Appointment Setter/Phone Sales

Honda Of Fife

Fife, WA

$18/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

Job description

Honda of Fife is seeking a Talented & Experienced Appointment Setter to join our team!

Honda of Fife is a family-owned dealer located right off I-5. We are a President Award-winning dealership. We pride ourselves on continuing to excel in our outstanding customer service! 

In today's automotive market, we have noticed that most people go online to research the cars that they are interested in. We need you to turn them from Shoppers into Buyers!!

We're looking for experienced, energetic professionals who have successfully delivered on goals while maintaining the highest customer satisfaction. We will provide the leads that need to be responded to. There will be No Cold Calls! 

Competitive Compensation: $18/hr + Commission + Bonuses   

Key Responsibilities:

· Communication: Must be able to effectively communicate with Internet customers and prospects according to their preferred method of communication (phone, e-mail, or text.)

· Make outbound calls to new and existing customers to discuss current sales promotions.

· Check email and texts frequently and respond to inquiries immediately. 

· Handle all Internet sales inquiries promptly and personally.

· Set appointments, greet customers, and help connect the customer to a product specialist.

·Follow up with customers after they leave if they didn’t make a purchase. 

Benefits

  • Medical / Dental / Vision
  • 401(K) Plan
  • Paid Training
  • Paid Time Off

Qualified candidates must have a valid driver's license, and the ability to pass a background check

Honda of Fife is an equal opportunity employer and a drug-free workplace