Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
In the near term, you will function as both strategic leader and hands-on campaign manager, standing up coordination mechanisms, onboarding regional partners, and hitting early grant milestones.
Quick apply
In the near term, you will function as both strategic leader and hands-on campaign manager, standing up coordination mechanisms, onboarding regional partners, and hitting early grant milestones.
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages. * Own campaign program management processes, including intake ...
CRM Campaign Specialist, New Locations
Vienna, VA · Hybrid
$82K - $92K/yr
Description About the Role As CRM Campaign Specialist (New Locations), you will own the end-to-end execution of email, SMS, and postal campaigns for every newly acquired and greenfield office that ...
CRM Campaign Specialist, New Locations
Vienna, VA · Hybrid
$82K - $92K/yr
Description About the Role As CRM Campaign Specialist (New Locations), you will own the end-to-end execution of email, SMS, and postal campaigns for every newly acquired and greenfield office that ...
CRM Campaign Specialist, New Locations
Vienna, VA · On-site
$82K - $92K/yr
Description About the Role As CRM Campaign Specialist (New Locations), you will own the end-to-end execution of email, SMS, and postal campaigns for every newly acquired and greenfield office that ...
CRM Campaign Specialist, New Locations
Vienna, VA · On-site
$82K - $92K/yr
Description About the Role As CRM Campaign Specialist (New Locations), you will own the end-to-end execution of email, SMS, and postal campaigns for every newly acquired and greenfield office that ...
Experience working with Campaign Manager to implement efficient cashflow and budgeting procedures * Experience recruiting hosts and staffing campaign fundraisers both in-state and nationally
Quick apply
Experience working with Campaign Manager to implement efficient cashflow and budgeting procedures * Experience recruiting hosts and staffing campaign fundraisers both in-state and nationally
Managing the execution of comprehensive campaigns to achieve overall campaign goals and benchmarks at each phase of the campaign; assessing campaign execution and making recommendations on strategic ...
Managing the execution of comprehensive campaigns to achieve overall campaign goals and benchmarks at each phase of the campaign; assessing campaign execution and making recommendations on strategic ...
Campaign Developer
Washington, DC · On-site
From Contingent Workforce Management Solutions- Direct Hire (Full Time/ Permanent), Contract ... Assess the success of a campaign based on available reports * Configure control groups, seed ...
Campaign Developer
Washington, DC · On-site
From Contingent Workforce Management Solutions- Direct Hire (Full Time/ Permanent), Contract ... Assess the success of a campaign based on available reports * Configure control groups, seed ...
Organizing Campaign Coordinator
Washington, DC · On-site
$108K/yr
Directing, managing, and assessing field campaign execution, including assessing strengths, weaknesses, opportunities, and making strategic recalibrations. * Determining relevant campaign-related ...
Organizing Campaign Coordinator
Washington, DC · On-site
$108K/yr
Directing, managing, and assessing field campaign execution, including assessing strengths, weaknesses, opportunities, and making strategic recalibrations. * Determining relevant campaign-related ...
Manage and track participant lists; follow up as needed to ensure full participation. * Support input sessions by taking detailed notes and compiling summaries for campaign leadership and the ...
Manage and track participant lists; follow up as needed to ensure full participation. * Support input sessions by taking detailed notes and compiling summaries for campaign leadership and the ...
Adobe Campaign Developer
Arlington, VA · Remote
$47 - $82/hr
Experience in building and managing complex workflows, including audience segmentation and data enrichment. * Ability to analyze and interpret campaign data, addressing discrepancies and optimizing ...
Adobe Campaign Developer
Arlington, VA · Remote
$47 - $82/hr
Experience in building and managing complex workflows, including audience segmentation and data enrichment. * Ability to analyze and interpret campaign data, addressing discrepancies and optimizing ...
Managing Director, Campaign Strategy - Infrastructure
Washington, DC · On-site
$150 - $230/hr
Build and manage scalable campaign infrastructure--including planning tools, standards, and ... Proven effective leader and people manager with experience developing and leading high performance ...
New
Managing Director, Campaign Strategy - Infrastructure
Washington, DC · On-site
$150 - $230/hr
Build and manage scalable campaign infrastructure--including planning tools, standards, and ... Proven effective leader and people manager with experience developing and leading high performance ...
New
Hiring, training, and managing additional field staff in the district * Other department ... One cycle of electoral campaign organizing is required * Prior experience recruiting, training, and ...
Hiring, training, and managing additional field staff in the district * Other department ... One cycle of electoral campaign organizing is required * Prior experience recruiting, training, and ...
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Be Seen First
Policy Director for the Forage Fish Campaign
$120K - $140K/yr
Manage and coordinate external outreach, lobbying, and communications consultants. * Ensure ... Represent the Campaign in media interviews, public panels, and briefings as appropriate. Event ...
Quick apply
Be Seen First
Policy Director for the Forage Fish Campaign
$120K - $140K/yr
Manage and coordinate external outreach, lobbying, and communications consultants. * Ensure ... Represent the Campaign in media interviews, public panels, and briefings as appropriate. Event ...
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Associate Director of Campaign Strategy & Management Cooley is seeking an Associate Director of Campaign Strategy & Management to join the Marketing and Business Development team. Position summary
Campaign Manager information
See Reston, VA salary details
$14.75 - $19.85
11% of jobs
$23.35 is the 25th percentile. Wages below this are outliers.
$19.85 - $24.94
21% of jobs
$24.94 - $30.03
12% of jobs
The median wage is $33.04 / hr.
$30.03 - $35.13
12% of jobs
$35.13 - $40.22
9% of jobs
$43.95 is the 75th percentile. Wages above this are outliers.
$40.22 - $45.31
15% of jobs
$45.31 - $50.40
9% of jobs
$50.40 - $55.50
2% of jobs
$55.50 - $60.59
2% of jobs
$60.59 - $65.68
5% of jobs
$65.68 - $70.77
2% of jobs
$14
$36
$70
How much do campaign manager jobs pay per hour?
As of Jul 16, 2026, the average hourly pay for campaign manager in Reston, VA is $36.95, according to ZipRecruiter salary data. Most workers in this role earn between $23.03 and $45.77 per hour, depending on experience, location, and employer.
What kind of jobs in media bring in $150,000 a year?
In media, senior roles such as Media Director, Content Director, or Broadcast Executive often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong strategic skills, industry knowledge, and sometimes advanced certifications or degrees, and they may involve managing large teams or budgets.
What is the salary of a campaign manager?
The average salary of a campaign manager varies depending on experience, location, and organization size, but typically ranges from $50,000 to $120,000 annually. Senior campaign managers or those working for large organizations may earn higher salaries, and the role often requires skills in strategic planning, communication, and data analysis.
What does a Campaign Manager do?
A Campaign Manager is responsible for planning, executing, and overseeing marketing or political campaigns. They coordinate with team members, manage budgets, develop strategies, and analyze campaign performance to ensure objectives are met. Campaign Managers also handle communication with stakeholders, monitor timelines, and adjust tactics as needed to achieve successful outcomes. Their role is vital in ensuring that campaigns run smoothly and effectively from start to finish.
What is the role of a campaign manager?
A campaign manager oversees the planning, execution, and analysis of marketing or political campaigns. They coordinate teams, develop strategies, manage budgets, and use tools like analytics software to measure campaign effectiveness. Strong organizational, communication, and leadership skills are essential for success in this role.
What Is a Campaign Manager?
A campaign manager oversees political campaign staff for a particular candidate and handles the business side of a campaign. Their job duties include consulting, marketing and advertising, fundraising, research, and public relations. They are responsible for hiring and training campaign staff and volunteers. The primary objective of a campaign manager is to help a candidate win an election by educating voters about their platform and experience. These campaigns can range from small local elections for city council or mayor to statewide elections for representatives and governor, or even national election campaigns for congressional representatives and presidential candidates.
What is the difference between Campaign Manager vs Digital Marketing Specialist?
| Aspect | Campaign Manager | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Communications, or related field; certifications like PMP or Google Ads | Bachelor's in Marketing, Advertising, or related; certifications like Google Ads or HubSpot |
| Work Environment | Typically in marketing agencies or corporate marketing teams, managing campaigns end-to-end | Often in digital agencies or corporate teams, focusing on online channels and analytics |
| Employer & Industry Usage | Used across industries for campaign planning and execution | Common in digital marketing roles, focusing on online advertising and content |
The Campaign Manager oversees the planning, execution, and analysis of marketing campaigns, often managing teams and budgets. The Digital Marketing Specialist focuses on executing digital strategies, managing online channels, and analyzing digital performance. While both roles require marketing knowledge and certifications, the Campaign Manager has broader responsibilities including campaign strategy and team coordination, whereas the Digital Marketing Specialist concentrates on digital tactics and analytics.
What are the key skills and qualifications needed to thrive as a Campaign Manager, and why are they important?
To thrive as a Campaign Manager, you need expertise in project management, strategic planning, and data analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with campaign management software, digital advertising platforms, and analytics tools like Google Analytics or HubSpot is commonly required. Strong leadership, communication, and adaptability are crucial soft skills for motivating teams and responding to dynamic campaign needs. These skills ensure the effective execution and optimization of campaigns, driving results and achieving organizational goals.
What qualifications do you need to be a campaign manager?
A campaign manager typically needs a bachelor's degree in marketing, communications, political science, or a related field. Relevant skills include project management, strategic planning, communication, and proficiency with data analysis tools. Experience in marketing, politics, or advertising is often required, along with strong leadership and organizational abilities.
How does a Campaign Manager typically collaborate with other departments to ensure campaign success?
Campaign Managers work closely with departments such as creative, analytics, sales, and product teams to align campaign objectives and execution. They coordinate with creative teams to ensure messaging is on brand, collaborate with analytics to track and optimize performance, and communicate with sales or product stakeholders to align campaign goals with business objectives. Regular cross-functional meetings and clear communication are essential to address challenges, maintain timelines, and adapt strategies based on feedback. This collaborative structure helps ensure campaigns are effective and achieve desired outcomes.
More about Campaign Manager jobs
What job categories do people searching Campaign Manager jobs in Reston, VA look for? The top searched job categories for Campaign Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Campaign Manager jobs? Cities near Reston, VA with the most Campaign Manager job openings:
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 14 days ago
Wolters Kluwer rating
8.9
Based on 27 frontline employees who took The Breakroom Quiz
34th of 209 rated software companies
Job description
Role Summary
The Global User CampaignSpecialistis responsible forplanning and executinguser-facing campaigns andcontentprograms that drive awareness, engagement, adoption, and value realizationof UpToDate product capabilities.
Thisrole plans and executes user campaigns which include user facing content, user events, on siteevents and meetings,scalablecustomer success content, and other adoption focused programs.
The ideal candidate is a strong campaign operator and cross-functional collaborator who can manage complex global programs, translate technical product capabilities into clear user value, and ensure campaign and enablement materials aretimely, consistent, localized where needed, andoptimizedfor adoption.
Key Responsibilities
Global User Campaign Management
Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages.
Own campaign program management processes, including intake, prioritization, planning, execution, QA, launch readiness, reporting, and retrospectives.
Maintaina centralized campaign calendar aligned to product releases, customer lifecycle milestones, regional activations, events, and Customer Success priorities.
Develop clear campaign briefs outliningobjectives, audiences, messaging, channels, timelines, dependencies, success metrics, stakeholder roles, and activation requirements.
Support Digital Customer Marketing efforts through campaign planning across audience segmentation, lifecycle journey orchestration, channel execution, personalization, and campaign performance optimization.
Partner with Customer Success to align user campaigns with onboarding, adoption, engagement, renewal, and expansion motions.
Coordinate cross-functional planning with Digital Customer Marketing, Customer Success, Product Marketing, Content, Events, Regional Marketing, and Marketing Operations to ensure consistent messaging, coordinated timing, and effective campaign execution.
Manage timelines, deliverables, approvals, localization requirements, launch checklists, and stakeholder communications.
Ensure campaigns follow global governance standards, brand guidelines, audience segmentation rules, and messaging consistency.
Partner with regional teams to adapt global programs for local market needs while preserving a consistent user experience.
Proactivelyidentifyrisks, blockers, and dependencies, and communicate status updates and mitigation plans.
Build repeatable campaign frameworks, templates, toolkits, and best practices to scale global campaign execution.
Conduct campaign performance reviews and retrospectives to document learnings and continuously improve future programs.
Content & Event Activations
Collaborate with Customer Success and Content Experience to develop scalable assets, including email copy, guides, use cases, landing pages, customer stories,webinarmaterials, and enablement resources.
Collaborate with Product, Product Marketing, Customer Success, and clinical team experts to stay current on product capabilities, releases, updates, and best practices, ensuring campaign and enablement materials reflect the latest information.
Create and coordinate enablement materials that support Customer Success onsite events and user-focused activations, including regional workshops,usermeetings, product enablement sessions, and adoption-focused events, with webinars and virtual programs used to extend reach and reinforce follow-up engagement.
Maintain and evolveusercampaign toolkits, content templates, event follow-up frameworks, and activation materials that can be adapted across global markets.
Ensure content anduserevent activations aretimely, relevant, and aligned to user needs, product updates, regional priorities, and Customer Success goals.
Partner with Global Events Management (GEM) to execute user and on-site events
Measurement & Optimization
Track and report on campaign engagement, content performance, event outcomes, and regional performance trends.
Define campaign success metrics in partnership with Digital Customer Marketing, Customer Success, Product, and regional stakeholders.
Analyze audience behavior, campaign results, user engagement data, and usage insights toidentifyoptimization opportunities.
Incorporate Customer Success feedback, product updates, usage insights, and regional learnings into campaign planning, content development, and ongoing optimization.
Share actionable insights and recommendations with global marketing, regional teams, Customer Success, and Product stakeholders.
Use campaign learnings to improve future messaging, segmentation, lifecycle journeys, channel strategy, content, and activation programs.
Required Qualifications
5+ years of experience in user campaigns, lifecycle marketing, customer marketing, campaign operations, or enablement.
Experience supporting B2B or B2B2C SaaS, technology, or digitally complex products.
Proven ability to manage global campaign execution across multiple regions, audiences, stakeholders, and timelines.
Strong program management skills, including campaign intake, prioritization, timeline management, stakeholder coordination, QA, and reporting.
Experience developing campaign assets, user-facing content, event enablement materials, oradoptionresources.
Familiarity with digital marketing channels, including email, landing pages, webinars, content programs, and marketing automation.
Strong written and verbal communication skills, with the ability to translate complex product capabilities into clear, user-focused messaging.
Highly organized, detail-oriented, and comfortable managing multiple workstreams in a fast-paced environment.
Preferred Qualifications
Experience supportingadoptionof SaaS, AI-powered, data-driven, or technically complex products.
Familiarity with Customer Success lifecycle motions, including onboarding, adoption, engagement, renewal, and expansion.
Experience working with regional marketing or global teams, including localization and market adaptation processes.
Comfort using campaign performance data, usage insights, and customer feedback to inform campaign optimization.
Experience creating enablement materials for Customer Success, Sales, or customer-facing teams.
Familiarity with marketing automation, CRM, project management, analytics, or customer engagement platforms.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$85,600.00 - $149,400.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
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