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Strategic Brand Manager Jobs in Reston, VA (NOW HIRING)

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company ... Drive sales through strategic event planning and execution * Monitor and analyze monthly, quarterly ...

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company ... Drive sales through strategic event planning and execution * Monitor and analyze monthly, quarterly ...

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all ... new marketing strategies and tactics * Manage cross-team collaboration internally with ...

Brand Manager

Washington, DC · On-site

$83K - $90K/yr

The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all ... new marketing strategies and tactics * Manage cross-team collaboration internally with ...

Brand Manager, Remote

Bethesda, MD · On-site +1

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade\'s brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Brand Manager, Remote

Bethesda, MD · Remote

$115K - $135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

You will own relationships from first conversation through renewal, acting as a strategic advisor ... Manage and grow a meaningful portfolio of long term brand partners * Drive renewals, expansions ...

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Showing results 1-20

Strategic Brand Manager information

See Reston, VA salary details

$76.5K

$160.2K

$257.5K

How much do strategic brand manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for strategic brand manager in Reston, VA is $160,180.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,600.00 and $206,000.00 per year, depending on experience, location, and employer.

What does a Strategic Brand Manager do?

A Strategic Brand Manager is responsible for developing and implementing long-term strategies to build and maintain a strong brand image. They analyze market trends, oversee marketing campaigns, and ensure brand consistency across all channels. Their role includes collaborating with product development, sales, and creative teams to align brand messaging with business goals. Ultimately, Strategic Brand Managers work to enhance brand equity and drive customer loyalty.

How does a Strategic Brand Manager typically collaborate with other departments to achieve brand objectives?

A Strategic Brand Manager works closely with cross-functional teams such as marketing, product development, sales, and market research to ensure brand consistency and alignment with overall business goals. They often lead brainstorming sessions, coordinate campaign launches, and analyze market data with these departments to refine brand strategies. Effective collaboration is essential, as it allows the brand manager to integrate customer insights, adapt messaging, and drive cohesive initiatives across all touchpoints. Strong communication and project management skills are key to successfully uniting diverse teams around a shared brand vision.

What are the key skills and qualifications needed to thrive as a Strategic Brand Manager, and why are they important?

To thrive as a Strategic Brand Manager, you need expertise in brand strategy, market analysis, and marketing communications, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Adobe Creative Suite, brand management software, and analytics platforms such as Google Analytics is typically required. Outstanding creativity, leadership, and strong interpersonal skills help you inspire teams and effectively communicate a brand’s vision. These capabilities ensure the brand remains competitive, resonates with target audiences, and drives sustained business growth.

What is the difference between Strategic Brand Manager vs Brand Manager?

AspectStrategic Brand ManagerBrand Manager
ResponsibilitiesDevelops long-term brand strategies, market positioning, and brand architectureOversees daily brand operations, marketing campaigns, and product promotions
Required SkillsStrategic planning, market research, brand positioningCampaign management, communication skills, product knowledge
Work EnvironmentStrategic planning teams, marketing departmentsMarketing teams, product teams, advertising agencies
Common UsageUsed in larger organizations focusing on long-term brand growthUsed across various industries for day-to-day brand management

The main difference between a Strategic Brand Manager and a Brand Manager lies in their focus. The Strategic Brand Manager concentrates on long-term brand strategy and positioning, while the Brand Manager handles daily marketing activities and campaign execution. Both roles require marketing expertise, but the Strategic Brand Manager's role is more focused on planning and market analysis to shape the brand's future.

What are popular job titles related to Strategic Brand Manager jobs in Reston, VA? For Strategic Brand Manager jobs in Reston, VA, the most frequently searched job titles are:
What cities near Reston, VA are hiring for Strategic Brand Manager jobs? Cities near Reston, VA with the most Strategic Brand Manager job openings:
Infographic showing various Strategic Brand Manager job openings in Reston, VA as of July 2026, with employment types broken down into 73% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $160,180 per year, or $77 per hour.

Brand Manager

Nova Tastings

Fairfax, VA • On-site

$45K - $65K/yr

Full-time

Re-posted 19 days ago


Job description

Brand Manager | NOVA Tastings

NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We’re looking for a Brand Manager to lead teams, drive sales, and execute at a high level in a fast-paced environment.

What You’ll Do
  • Lead, train, and manage 40+ SuperNOVAs (Brand Ambassadors) to ensure performance and alignment with company goals
  • Drive sales through strategic event planning and execution
  • Monitor and analyze monthly, quarterly, and annual performance
  • Partner with distributors, suppliers, and clients to support sales initiatives
  • Manage reporting, expenses, travel, and overall operational execution
  • Ensure strong communication and 100% customer satisfaction

Territory- Must Reside in Northern Virginia

  • Regional responsibility across retail and key accounts
  • Territory to include: Northern Virginia, DC, Southern Maryland
  • Travel up to 70% - 100%
What We’re Looking For
  • Experience managing teams and driving performance
  • Strong communication, organization, and problem-solving skills
  • Self-starter with a high level of accountability and ownership
  • Ability to thrive in a fast-moving, growth-focused environment
Our Core Values

Accountability. Communication. Execution. Adaptability. Team Mentality.

Why NOVA Tastings?
  • Fast-growing company with real advancement opportunities
  • High-impact role with direct influence on growth
  • Work with a driven, energetic team

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