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Strategic Brand Manager Jobs in Reston, VA (NOW HIRING)

Knak Digital

Brand Strategist

Washington, DC · On-site

... Strategist to own brand engagements from discovery through execution ... You'll work alongside UX designers, writers, developers, and project managers to help organizations ...

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

The Senior Director, Brand will establish strategies to reach global audiences in relevant and meaningful ways, steward brand leadership and management across the Society and its partners, support ...

Cooley

Associate Director of Brand Strategy

Reston, VA · On-site

It ensures that strategic choices and unique brand differentiating experiences (spanning high-end ... Manage and direct relationships with external agencies to ensure high-quality execution and ...

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Strategic Brand Manager information

See Reston, VA salary details

$76.5K

$160.2K

$257.5K

How much do strategic brand manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for strategic brand manager in Reston, VA is $160,180.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,600.00 and $206,000.00 per year, depending on experience, location, and employer.

What does a strategic brand manager do?

A Strategic Brand Manager is responsible for developing and implementing long-term strategies to build and maintain a strong brand image. They analyze market trends, oversee marketing campaigns, and ensure brand consistency across all channels. Their role includes collaborating with product development, sales, and creative teams to align brand messaging with business goals. Ultimately, Strategic Brand Managers work to enhance brand equity and drive customer loyalty.

What are the key skills and qualifications needed to thrive as a strategic brand manager?

To thrive as a Strategic Brand Manager, you need expertise in brand strategy, market analysis, and marketing communications, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Adobe Creative Suite, brand management software, and analytics platforms such as Google Analytics is typically required. Outstanding creativity, leadership, and strong interpersonal skills help you inspire teams and effectively communicate a brand’s vision. These capabilities ensure the brand remains competitive, resonates with target audiences, and drives sustained business growth.

How does a strategic brand manager typically collaborate with other departments to achieve brand objectives?

A Strategic Brand Manager works closely with cross-functional teams such as marketing, product development, sales, and market research to ensure brand consistency and alignment with overall business goals. They often lead brainstorming sessions, coordinate campaign launches, and analyze market data with these departments to refine brand strategies. Effective collaboration is essential, as it allows the brand manager to integrate customer insights, adapt messaging, and drive cohesive initiatives across all touchpoints. Strong communication and project management skills are key to successfully uniting diverse teams around a shared brand vision.

What is the difference between Strategic Brand Manager vs Brand Manager?

AspectStrategic Brand ManagerBrand Manager
ResponsibilitiesDevelops long-term brand strategies, market positioning, and brand architectureOversees daily brand operations, marketing campaigns, and product promotions
Required SkillsStrategic planning, market research, brand positioningCampaign management, communication skills, product knowledge
Work EnvironmentStrategic planning teams, marketing departmentsMarketing teams, product teams, advertising agencies
Common UsageUsed in larger organizations focusing on long-term brand growthUsed across various industries for day-to-day brand management

The main difference between a Strategic Brand Manager and a Brand Manager lies in their focus. The Strategic Brand Manager concentrates on long-term brand strategy and positioning, while the Brand Manager handles daily marketing activities and campaign execution. Both roles require marketing expertise, but the Strategic Brand Manager's role is more focused on planning and market analysis to shape the brand's future.

What does a strategic brand manager get paid?

A strategic brand manager's salary varies depending on experience, location, and company size, but typically ranges from $80,000 to $150,000 annually. Senior roles or those in larger organizations can earn higher compensation, often including bonuses and benefits. Strong skills in market analysis, branding, and strategic planning are essential for this role.

What job categories do people searching Strategic Brand Manager jobs in Reston, VA look for?

The top searched job categories for Strategic Brand Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Strategic Brand Manager jobs?

Cities near Reston, VA with the most Strategic Brand Manager job openings:

Strategic Brand Manager jobs near you
Infographic showing various Strategic Brand Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $160,180 per year, or $77 per hour.

FLEX Senior Manager, Luxury Marketing and Brand Experiences

Marriott International

Bethesda, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,186 frontline employees who took The Breakroom Quiz

54th of 108 rated hotels

Job description


This is a temporary position.
The assignment duration is through Marc 31, 2027.
This role supports partnership and marketing initiatives tied to the launch and ongoing management of a luxury credit card product, while also supporting design and activation of Luxury Group experiential efforts. The position is responsible for the end-to-end planning and execution of a portfolio of high-impact events, including bespoke cardmember experiences and brand-led activations that drive awareness, engagement, acquisition, and retention.
During the assignment, the Senior Manager will manage integrated marketing efforts -including campaign strategy, content development, partnership integration, and digital and social amplification, ensuring each activation delivers against both brand and business objectives. A strong emphasis is placed on creating innovative, experience-led storytelling that reflects the elevated positioning of The Luxury Group portfolio of brands.
This role requires close collaboration across internal stakeholders, including loyalty, partnerships, portfolio marketing, digital and social, and continent teams, as well as agency partners, bank partners and external collaborators. The individual will also partner closely with hotels and on-property teams to deliver locally relevant experiences with global brand consistency. This role will take direction and leadership from the Director of Luxury, Partnerships and Events and the Vice President of Global Cards.
CANDIDATE PROFILE
Education and Experience Required
  • 4-year degree from an accredited university in Business Administration, Hospitality Management, or equivalent experience
  • 5+ years' experience in hospitality, luxury industry, partnerships, business development or brand marketing demonstrating progressive career growth and a pattern of exceptional performance
  • Proven track record of managing and scaling complex brand marketing or partnership programs
  • Demonstrated project leadership and management skills, including a demonstrated ability to lead multi-functional project teams to deliver concrete actions and results
  • Ability to successfully communicate complex ideas across the organization clearly in written and oral communication
  • Experience with luxury brands

CORE WORK ACTIVITIES
Luxury Project Management
  • Lead luxury experiential activations for The Ritz-Carlton, Luxury Group, and strategic partners, delivering high-impact, brand-aligned experiences that elevate storytelling and guest engagement.
  • Develop and execute integrated marketing strategies for a luxury credit card that support acquisition, engagement, retention, and brand prestige.
  • Lead the planning and delivery of approximately 10 credit card events, from concept through execution, including guest experience design, partner integration, and onsite management.
  • Support cross-channel campaign development, content, and storytelling across digital, social, partnerships, and experiential touchpoints, ensuring alignment with brand standards and business objectives.
  • Collaborate with internal teams, hotels, and external partners to deliver cohesive marketing programs, support Luxury Group priorities, and provide guidance on credit card-related activations.
  • Manage budgets, timelines, and performance tracking to ensure programs are delivered efficiently and achieve defined KPIs.

Event Execution
  • Lead the ideation, planning, and execution of luxury credit card event activations, ensuring alignment with brand positioning, cardmember strategy, and an elevated guest experience.
  • Design and deliver event environments and guest journeys, including layouts, branding, furniture, décor, AV, and overall experience flow.
  • Manage end-to-end event logistics and onsite operations, coordinating with production partners, vendors, presenters, talent, and internal stakeholders to ensure seamless execution.
  • Develop presentations, documentation, timelines, budgets, risk plans, and status updates to keep stakeholders aligned and accountable.
  • Measure event performance through KPIs, guest feedback, and business impact, while applying luxury event trends and learnings to continuously evolve activations.

Collaboration with Cross-Functional Teams
  • Partner with Credit Card leads to develop and execute integrated marketing strategies that elevate key programs and drive acquisition, engagement, and retention
  • Collaborate with The Ritz-Carlton Brand team to shape and support annual planning and ensure alignment on high-impact initiatives and storytelling
  • Coordinate with cross-functional teams including Retail, Global Cards, and Portfolio Marketing to deliver cohesive campaigns, Marriott Moments packages, and cardmember communications

Managing Work, Projects, and Policies
  • Manage assigned projects and workstreams, ensuring deliverables, presentations, reports, and status updates are completed accurately and on time.
  • Create and deliver presentations, including credit card materials and brand immersion content for internal and external stakeholders.
  • Analyze data, evaluate results, and apply insights to solve problems and inform project decisions.
  • Merchandise projects work by sharing progress, updates, and results with field, continent, and cross-functional teams.
  • Support budget tracking for credit card marketing and events while accurately documenting project progress for key stakeholders.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Us
All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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