Brand Content Manager Jobs in Reston, VA (NOW HIRING)

At Meazure Learning, we aim to empower open-minded, inquisitive, and driven people, and we love how each new addition to the team adds to our culture. Here, you can positively impact the careers of millions of test-takers and reshape the education technology landscape by working toward one vision: To provide life-long learners across the globe the freedom to pursue their academic dreams and career aspirations safely, securely, and conveniently.

Our Vision starts with our valuesHungry, Humble and Smart. We are looking for team members who model drive for results. Team members who think of the organization and team first without ego or agenda. Leaders who instinctively collaborate and operate with emotional intelligence. This is the foundation of success for all employees at Meazure Learning.

The Role:

The Content Manager is responsible for leading the strategic planning, creation, and optimization of content across all marketing and enablement channels. This role develops a comprehensive content strategy that effectively supports demand generation, sales enablement, brand building, and deep customer engagement including establishing the company as a credible, differentiated voice in the market, developing thought leadership content that builds category authority, and shaping how target audiences perceive and engage with the brand.

The Responsibilities:

• Leads the company's content strategy, overseeing the entire process from foundational research and strategic planning to execution and performance monitoring.
• Develops and stewards the company's editorial point of view, identifying and articulating the perspectives, industry stances, and forward-looking narratives that differentiate the brand in the market.
• Manages organic and paid social media, including strategic planning, campaign optimization, and channel execution to maximize reach and engagement.
• Owns company newsletters, managing the editorial calendar, content creation, publishing workflow, and optimization for subscriber engagement.
• Acts as the primary editor and proofreader for content across the entire organization (Marketing, Sales, Customer Success, Product Marketing, etc.), ensuring a unified, consistent, and high-quality brand voice.
• Creates and manages high-quality public content (blogs, case studies, social, webinars, videos, emails, etc.), engaging marketing campaign content (digital and print ads, landing page content, conference signage, etc.) and essential internal Sales/CS enablement content (market intelligence, competitive intelligence, talking points, email snippets, etc.).
• Monitors competitive content and market narratives to identify positioning opportunities and ensure the company's content is differentiated and ahead of industry conversation.
• Partners strategically with Product Marketing, Sales, Service Delivery, and other stakeholders to ensure content accuracy, relevance, and alignment with overarching company goals.
• Tracks and analyzes content performance, engagement, and conversions to inform future strategy and measure content ROI.
• Manages content workflows and approvals, maintaining a regular schedule for asset updates and refreshes across all platforms.
• Owns and governs the brand voice, tone, personality, and style across all company communications.
• Maintains and manages multiple central content repositories, ensuring all assets are consistently updated with new and refreshed marketing, sales, and customer success assets.

The Desired Attributes:

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• 5+ years of content marketing or other relevant experience.
• Strong writing and editing skills with a professional portfolio.
• Demonstrated experience building or executing thought leadership programs, including long-form content strategy or industry narrative campaigns.
• Experience with SEO, CMS platforms, marketing automation platforms, and analytics tools.
• Ability to manage multiple complex projects with exceptional cross-functional communication skills.

The Benefits:

• Competitive Salary
• Exceptional Benefits:
• 401(k) plan with company matching & immediate vesting schedule (100% of the 1st 3% and 50% of the next 2%)
• BCBS Health, Dental, & Vision Insurance with generous employer funding for employees and dependents
• Generous flexible time off approach
• Professional development
• Remote and hybrid first organization
• Great working environment with a team of exceptional people
• Learn more at www.meazurelearning.com

Meazure Learning is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Meazure Learning is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Meazure Learning are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Meazure Learning will not tolerate discrimination or harassment based on any of these characteristics.