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Digital Content Manager Jobs in Reston, VA (NOW HIRING)

Hendall Inc

Digital Content Creator

Rockville, MD · On-site

$90K - $110K/yr

The role reports to the Project Manager. DUTIES * Write, design, and produce digital content including web pages, infographics, social graphics, e-newsletters, fact sheets, brochures, one-pagers ...

Hendall Inc

Digital Content Creator

Rockville, MD · On-site

$90K - $110K/yr

The role reports to the Project Manager. DUTIES * Write, design, and produce digital content including web pages, infographics, social graphics, e-newsletters, fact sheets, brochures, one-pagers ...

Hendall

Digital Content Creator

Rockville, MD

$90K - $110K/yr

The role reports to the Project Manager. DUTIES * Write, design, and produce digital content including web pages, infographics, social graphics, e-newsletters, fact sheets, brochures, one-pagers ...

ihs

Manager of Digital Content (Remote)

Arlington, VA · On-site +1

Job Summary The Manager of Digital Content is responsible for executing digital marketing and content initiatives that support audience growth, engagement, and brand visibility across the Institute ...

AKOYA

Digital Content Specialist

Washington, DC · On-site

$105K - $115K/yr

Digital Content Specialist We are seeking an exceptional Digital Content Specialist to lead and ... Ensuring compliance with accessibility (Section 508), records management, security, and platform ...

nam

Editor, Digital Content

Washington, DC

$74K - $84K/yr

The Digital Content Editor is a motivated self-starter who understands how online readers consume ... Edit and post content in the content management system * Work collaboratively and facilitate ...

Granicus

Digital Marketing Content Manager

Washington, DC · On-site

$87K - $104K/yr

GXG is a fast-growing agency at a high-growth tech company, seeking a Digital Marketing Content Manager for a government agency. This role partners with multiple internal Agency teams to deliver high ...

EWG

Digital Content Strategist

Washington, DC · On-site

About the role Reporting to the EVP, Marketing, the Digital Content Strategist is a creative words ... Familiarity with marketing and content management platforms (e.g., Asana, Hootsuite, analytics ...

Tactis LLC

Digital Content Specialist

Arlington, VA · On-site

$55K - $95K/yr

Education. bachelor's degree in communications (digital), journalism, marketing, public relations, social media management, web content development or similiar field About this position: * On Site ...

Tactis LLC

Digital Content Specialist

Arlington, VA · On-site

$55K - $95K/yr

Education. bachelor's degree in communications (digital), journalism, marketing, public relations, social media management, web content development or similiar field About this position: * On Site ...

Tactis

Digital Content Specialist

Arlington, VA

$65K/yr

Education. bachelor's degree in communications (digital), journalism, marketing, public relations, social media management, web content development or similiar field About this position: * On Site ...

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All JobsDigital Content JobsDigital Content Manager JobsDigital Content Manager Jobs in Reston, VA

Digital Content Manager information

See Reston, VA salary details

$23.9K

$86.6K

$206.5K

How much do digital content manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital content manager in Reston, VA is $86,578.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,200.00 and $96,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Content Manager vs Content Strategist?

AspectDigital Content ManagerContent Strategist
Primary FocusOverseeing content creation, publishing, and management across digital platformsDeveloping overall content plans and strategies to align with business goals
Skills & CertificationsContent management systems, SEO, digital marketing, project managementContent planning, SEO, analytics, branding
Work EnvironmentMarketing teams, digital agencies, media companiesMarketing departments, branding agencies, corporate communications

While both roles involve digital content, the Digital Content Manager primarily handles the execution and management of content, whereas the Content Strategist focuses on planning and developing overarching content strategies to meet business objectives.

What does a Digital Content Manager do?

A Digital Content Manager is responsible for planning, creating, publishing, and managing digital content across various online platforms, such as websites, social media, and blogs. They develop content strategies that align with business goals, oversee content production, and ensure consistency in brand messaging. Digital Content Managers often collaborate with writers, designers, and marketing teams to optimize content for search engines and audience engagement. Their role is crucial in driving online presence and supporting digital marketing initiatives.

What Is a Digital Content Manager?

A digital content manager is a marketing specialist who updates websites to include new products and product descriptions. As a digital content manager, you work closely with content creators to create copy that accurately describes products and entices customers to make a purchase. Your additional duties are to track site traffic and assess the success of your strategies. Qualifications for this career include job experience as a content writer, a bachelor’s degree in marketing or related field, and skills derived from work in e-commerce. You must also be a strong leader and possess the vision to understand trends in digital sales.

What are the key skills and qualifications needed to thrive as a Digital Content Manager, and why are they important?

To thrive as a Digital Content Manager, you need expertise in content strategy, SEO, digital marketing, and a background in communications or related fields. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically expected. Strong project management, creativity, and communication skills help you collaborate effectively and produce engaging content. These skills ensure content is optimized, aligns with brand goals, and drives audience engagement and growth.

How does a Digital Content Manager typically collaborate with other departments to execute content strategies?

A Digital Content Manager often works closely with marketing, design, and product teams to ensure content aligns with brand messaging and business goals. Regular meetings and cross-departmental planning sessions are common, allowing the manager to coordinate content calendars, integrate SEO best practices, and support campaigns. This collaborative environment helps ensure that content is consistent across platforms and effectively engages the target audience.
More about Digital Content Manager jobs
What are the most commonly searched types of Digital Content jobs in Reston, VA? The most popular types of Digital Content jobs in Reston, VA are:
What job categories do people searching Digital Content Manager jobs in Reston, VA look for? The top searched job categories for Digital Content Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Content Manager jobs? Cities near Reston, VA with the most Digital Content Manager job openings:
Digital Content Manager jobs near you
Infographic showing various Digital Content Manager job openings in Reston, VA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $86,578 per year, or $41.6 per hour.
Digital Content Manager, Smithsonian Journeys

Digital Content Manager, Smithsonian Journeys

Smithsonian Institution

Washington, DC • On-site

$68K - $73K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

This job post has expired today. Applications are no longer accepted.

Smithsonian Institution rating

8.6

Company rating: 8.6 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

1st of 27 rated museums

Job description

Digital Content Manager, Smithsonian Journeys
Application Deadline: 12 July 2026
Department: Smithsonian Enterprises
Employment Type: Full Time
Location: Washington, DC
Reporting To: VP, Marketing, Smithsonian Journeys
Compensation: $68,000 - $73,000 / year
Description
OPEN DATE: June 24, 2026
CLOSING DATE: July 13, 2026
POSITION TYPE: Trust Fund
APPOINTMENT TYPE: Indefinite
SCHEDULE: Full Time
DUTY LOCATION: Washington, DC
Position sensitivity and risk: Low
Open to all qualified applicants
What are Trust Fund Positions?
Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program, which may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care).
Conditions of Employment
  • Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.
  • Complete a Probationary Period.
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer.
  • The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.
  • Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.

OVERVIEW
The Digital Content Manager is a key member of the Smithsonian Journeys marketing team, leading website content production and optimization, managing social media strategy and execution, overseeing paid digital advertising in partnership with external agencies, and supporting broader digital marketing initiatives. The ideal candidate is creative, highly organized, data-driven, and collaborative, with a strong understanding of digital "best practices" and a focus on improving user experience, engagement, and lead generation.
DUTIES AND RESPONSIBILITIES
Website Production and Optimization
  • Own day-to-day website content production, ensuring accurate and timely publishing of tour and program content provided by third-party tour operators and internal Program Managers.
  • Maintain and update site content, including pricing, itineraries, schedules, promotions, imagery, maps, landing pages, and copy to ensure accuracy and consistency.
  • Manage workflows for ongoing updates and promotional changes across tour and landing pages.
  • Serve as the primary liaison with external SEO/AI optimization agency, leading regular meetings, prioritizing initiatives, and implementing content and optimization recommendations.
  • Identify opportunities to enhance website performance and user experience; collaborate with internal teams and external partners to define requirements, scope updates, and manage execution.
  • Partner with VP, Marketing and internal development team on scoping, budgeting, and prioritizing site enhancements.
  • Produce monthly performance reports on website metrics, recommending actionable insights to increase traffic, engagement, and conversions.

Social Media Marketing
  • Develop and execute creative social media strategies and presence, and editorial calendars, aligned with marketing goals.
  • Create, curate, and publish engaging content (copy, imagery, video) using Sprout Social to grow audience and drive engagement, in close collaboration with the SJ Writer/Editor.
  • Monitor and respond to audience engagement, fostering a strong and active online community in accordance with Smithsonian guidelines.
  • Analyze and report on social media performance, providing insights and recommendations to improve reach, engagement, and key performance indicators.
  • Represent Smithsonian Journeys in Smithsonian Institution-wide social media meetings and initiatives.

Paid Digital Advertising
  • Manage paid digital campaigns with a focus on paid social in partnership with an external agency.
  • Contribute to campaign strategy, including audience targeting, creative testing, and performance optimization to drive traffic, leads, and customer acquisition.
  • Coordinate development of ad creative, including imagery and copy, ensuring alignment with brand standards and campaign objectives.
  • Analyze campaign performance, identify trends and insights, and recommend optimizations.
  • Identify and test new digital advertising channels and opportunities to improve ROI.

Other Responsibilities
  • Collaborate with VP, Marketing and external PR agency to support press efforts, including coordination of press releases and asset distribution.
  • Provide backup support for email marketing initiatives using Salesforce Marketing Cloud.
  • Contribute to ideation and execution of integrated marketing campaigns to increase lead generation, with a focus on website performance, social media, and paid media.
  • Assist in marketing planning and budgeting processes, ensuring projects are delivered on time and within budget.
  • Build and maintain strong relationships with internal stakeholders, external vendors, and tour operator partners.
  • Support additional digital marketing projects and initiatives as needed.

QUALIFICATION REQUIREMENTS
Bachelor's degree and 3-5 years of experience in web production, digital marketing, social media, PPC campaigns, project management and related experience.
  • 2-3 years of hands-on experience with web-based content management systems (CMS).
  • 2-3 years managing social media marketing (e.g. Sprout Social) and digital analytics tools (Google Analytics GA4), including detailed UTM tracking.
  • Working knowledge of HTML and experience with Adobe Creative Suite (Photoshop, InDesign Illustrator) and/or Canva
  • Familiarity with CRM platforms (Salesforce CRM) and email automation tools (Salesforce Marketing Cloud)
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong organization and project management abilities (e.g. Asana), with demonstrated capacity to manage multiple priorities and meet deadlines.
  • Experience in travel or tourism digital marketing is a plus.
  • High energy, creative, proactive self-starter with strong attention to detail, collaborative, customer-focused, and a team-oriented mindset.

Education completed outside the United States must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. This documentation is the responsibility of the applicant and should be included as part of your application package.
Any false statement in your application may result in rejection of your application and may also result in termination after employment begins.
Join us in "Inspiring Generations through Knowledge and Discovery."
Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (month and year); and average number of hours worked per week.
What To Expect Next: Once the vacancy announcement closes, a review of your resume will be compared against the qualification and experience requirements related to this job. After review of applicant resumes is complete, qualified candidates will be referred to the hiring manager.
Relocation expenses are not paid.
The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact SECareers@si.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. To learn more, please review the Smithsonian's Accommodation Procedures.
The Smithsonian Institution is an Equal Opportunity Employer. To review The Smithsonian's EEO program information, please click the following: https://www.si.edu/oeo

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