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Brand Content Manager Jobs in Reston, VA (NOW HIRING)

Fathom

Manager, Content & Social (Remote)

Washington, DC · Remote

$100K - $150K/yr

Manage and create social media content that supports brand storytelling, industry engagement, and thought leadership. * Monitor AI, tech, and policy conversations, ensuring we are timely and relevant ...

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All JobsBrand Content JobsBrand Content Manager JobsBrand Content Manager Jobs in Reston, VA

Brand Content Manager information

See Reston, VA salary details

$15

$40

$80

How much do brand content manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for brand content manager in Reston, VA is $40.48, according to ZipRecruiter salary data. Most workers in this role earn between $27.26 and $47.02 per hour, depending on experience, location, and employer.

What does a Brand Content Manager do?

A Brand Content Manager is responsible for creating, curating, and managing content that reflects and promotes a company's brand identity. They develop content strategies, oversee the production of digital and print materials, and ensure that all messaging aligns with the brand's voice and objectives. Their work involves collaborating with marketing, design, and social media teams to maintain consistency and engage target audiences effectively.

How does a Brand Content Manager typically collaborate with other departments to ensure consistent brand messaging?

As a Brand Content Manager, you will regularly work cross-functionally with marketing, design, product, and sales teams to align content strategies with broader business objectives. This collaboration involves participating in strategy meetings, sharing editorial calendars, and providing guidelines to maintain a unified brand voice across all channels. Effective communication and project management skills are essential, as you'll be coordinating feedback, integrating diverse perspectives, and ensuring that all content reflects the brand’s identity. This collaborative environment not only enhances consistency but also fosters creativity and innovation in brand storytelling.

What are the key skills and qualifications needed to thrive as a Brand Content Manager, and why are they important?

To thrive as a Brand Content Manager, you need expertise in content strategy, brand storytelling, and digital marketing, often supported by a degree in marketing, communications, or a related field. Familiarity with CMS platforms, SEO tools, analytics software, and graphic design programs is typically essential. Strong project management, creativity, and collaboration skills help you stand out in this role. These competencies are crucial for building cohesive brand messaging, driving engagement, and achieving marketing objectives in a competitive landscape.

What is the difference between Brand Content Manager vs Content Strategist?

AspectBrand Content ManagerContent Strategist
Primary FocusDeveloping and managing brand-specific content to enhance brand identityCreating overall content plans aligned with business goals and audience needs
ResponsibilitiesContent creation, brand messaging, content calendar managementContent planning, audience analysis, content performance analysis
Required SkillsBrand storytelling, content management, marketing knowledgeContent planning, analytics, strategic thinking
Work EnvironmentMarketing teams, branding departments, agenciesContent teams, marketing departments, digital agencies

While both roles involve content creation, the Brand Content Manager focuses on developing content that strengthens brand identity, whereas the Content Strategist designs comprehensive content plans to meet broader business objectives. Both roles often collaborate but serve different strategic purposes within marketing teams.

What are popular job titles related to Brand Content Manager jobs in Reston, VA?

For Brand Content Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Brand Content Manager jobs in Reston, VA look for?

The top searched job categories for Brand Content Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Brand Content Manager jobs?

Cities near Reston, VA with the most Brand Content Manager job openings:

Brand Content Manager jobs near you
Infographic showing various Brand Content Manager job openings in Reston, VA as of June 2026, with employment types broken down into 61% Full Time, 37% Part Time, and 2% Contract. Highlights an 72% Physical, 3% Hybrid, and 25% Remote job distribution, with an average salary of $84,198 per year, or $40.5 per hour.

Digital Content Lead

Lafayette Federal Credit Union

Rockville, MD • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 24 days ago

Job description

Description:

NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS.

Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
Be part of Lafayette Federal Credit Union, recognized by USA Today as a Top Workplace for three consecutive years (2024–2026)We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success.
  • Do you have a passion for people and value friendly, welcoming interactions?
  • Do you value helping people find solutions to their needs?
  • Are you looking for an entry-level career that will position you to learn and grow in the financial services industry?

If so, then Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Digital Content Lead to join our dynamic team!


About us:

Our Difference: What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1) Newsweek’s America’s Best Bank’s list, (2) we’ve received a 5-star rating from Bauer financial, and (3) we’ve also ranked #12 in S&P Global’ s Top Performing Credit Union’s in 2022 for the second year in a row!


Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.


Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.


About the role:

Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.

Requirements:

Content Strategy & Execution

  • Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
  • Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
  • Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
  • Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.

Brand Reputation & Audience Engagement

  • Manage community engagement; properly escalate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union’s partners, vendors, and staff as appropriate.
  • Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities

Content Operations

  • Manage the enterprise editorial calendar and content workflow process.
  • Coordinate content development with internal stakeholders and subject matter experts.
  • Create and oversee content production projects, including photography, video, and external creative partnerships.
  • Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
  • Ensure all content complies with brand guidelines, legal requirements, and approval processes.

Performance & Optimization

  • Monitor and report on content and channel performance using analytics and social listening tools.
  • Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
  • Track industry trends, platform updates, and emerging digital opportunities.
  • Experiment with new content formats, storytelling approaches, and platform capabilities.
  • Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.

Qualifications

  • 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
  • Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
  • Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
  • Experience producing, editing, and optimizing short-form video content for digital and social channels.
  • Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
  • Experience in financial services or other regulated industries a plus.

Top benefits or perks:

Joining Lafayette Federal comes with perks to support you in your personal and professional journey.

We provide employees with a generous benefits package including:

  • Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
  • Fully funded deductible (HMO Plan)
  • 401k employer matching contribution
  • Income protection with life insurance, short and long-term disability
  • Paid time off, holiday leave & birthday leave
  • Educational assistance
  • Commuter benefits program and more!

Pay: $69,000 - $86,500 annually depending on experience and qualifications.


*Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer

*EOE/AA/DISABILITY/VETERAN

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