This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
Quick apply
This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
Quick apply
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
Quick apply
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
CALPAK is a travel and lifestyle brand known for designing thoughtful, fashion-forward luggage, handbags, and accessories. With a focus on blending style with functionality, CALPAK creates products ...
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
Quick apply
At CALPAK, our mission is to elevate the travel experience. We design innovative luggage and travel accessories that inspire our community to travel confidently and seamlessly. As we open our first ...
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We're a fast-growing, design-led DTC brand built at the intersection of function ...
Calpak information
What jobs pay 2000 a day?
Jobs that can pay $2,000 a day typically include high-level roles such as specialized surgeons, senior corporate executives, successful entrepreneurs, or certain freelance consultants with extensive experience. These positions often require advanced skills, certifications, or significant industry expertise, and may involve long hours or high responsibility levels.
What are action packed jobs?
Action-packed jobs are roles that involve physical activity, high energy, and often require quick decision-making, such as emergency responders, military personnel, or outdoor adventure guides. These jobs typically demand good physical fitness, adaptability, and sometimes specialized training or certifications.
Where is CALPAK from?
CALPAK is a brand that was founded in the United States and is known for its luggage and travel accessories. As a company, it operates primarily online and through retail partnerships, with its headquarters based in Los Angeles, California.
Is CALPAK worth the money?
As a company specializing in luggage and travel accessories, CALPAK products are generally considered to offer good value for their quality and design. Customers often find their products durable and stylish, making them a reasonable investment for travelers. However, individual preferences and budget considerations vary, so evaluating specific product features and reviews is recommended.
What is the difference between Calpak vs Customer Service Representative?
| Aspect | Calpak | Customer Service Representative |
|---|---|---|
| Required Credentials | High school diploma or equivalent; some roles may prefer experience in logistics or supply chain | High school diploma or equivalent; customer service experience preferred |
| Work Environment | Warehouse, logistics centers, or retail stores | Call centers, retail stores, or office settings |
| Industry Usage | Logistics, shipping, and retail industries | Retail, telecommunications, finance, and service sectors |
| Common Search/Comparison | Calpak vs Customer Service Representative |
Calpak roles typically involve logistics, shipping, and warehouse work within the retail and supply chain industries, requiring physical and organizational skills. Customer Service Representatives focus on assisting customers via phone, email, or in person, often in office or retail environments. While both roles may require strong communication skills, Calpak positions emphasize logistics knowledge, whereas Customer Service roles prioritize customer interaction skills.
More about Calpak jobs
What cities are hiring for Calpak jobs? Cities with the most Calpak job openings:
What states have the most Calpak jobs? States with the most job openings for Calpak jobs include:
What job categories do people searching Calpak jobs look for? The top searched job categories for Calpak jobs are:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 7 days ago
Job description
The Senior Brand Marketing Manager owns and shapes CALPAK's holistic brand strategy, driving awareness across all customer touchpoints: social media, PR, events and activations, brand partnerships, retail, and the influencer and ambassador ecosystem. This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
Reporting to the Director of Brand Marketing, the Senior Brand Manager is both a strategic thinker and an executional driver, and a key decision maker in translating CALPAK's brand vision into impactful, integrated marketing initiatives. The role leads cross-functional collaboration across Creative, Social, Acquisition, and Retention teams, ensuring all brand touchpoints are cohesive, compelling, aligned, and performance-informed.
This role also oversees external partners, manages direct reports, and provides clear directional support in how CALPAK builds and scales its brand presence across channels and communities.
Requirements
Key Requirements:
Brand Strategy
Social Media
PR & Communications
Influencer Management
Events & Activations
Reporting & Budget Management
Team Management & Development:
Qualifications:
Benefits
Why CALPAK: Benefits & Perks:
Reporting to the Director of Brand Marketing, the Senior Brand Manager is both a strategic thinker and an executional driver, and a key decision maker in translating CALPAK's brand vision into impactful, integrated marketing initiatives. The role leads cross-functional collaboration across Creative, Social, Acquisition, and Retention teams, ensuring all brand touchpoints are cohesive, compelling, aligned, and performance-informed.
This role also oversees external partners, manages direct reports, and provides clear directional support in how CALPAK builds and scales its brand presence across channels and communities.
Requirements
Key Requirements:
Brand Strategy
- Partner with leadership to define CALPAK's brand marketing strategy and long-term brand vision across organic social, PR, influencer, partnerships, and experiential channels.
- Translate business objectives into integrated brand plans that drive awareness, consideration, and long-term brand equity.
- Lead consumer insights and industry analysis to understand evolving customer behaviors, needs, and motivations.
- Lead development of campaign briefs-ensuring clear strategic direction, audience insights, and messaging frameworks-and review and approve cross-channel messaging.
- Own approval of all content across social, eCommerce, retail, retention, and partnerships, ensuring it consistently reflects briefs and guidelines with precision.
- Lead brand cohesion across all channels, ensuring alignment with CALPAK's voice, positioning, and visual identity, tied back to brand guidelines.
- Maintain a strong pulse on cultural, social, and industry trends to inform brand strategy and identify opportunities to grow brand relevance through culture, community, and emerging trends.
- Present brand-aligned opportunities to leadership that support company-wide growth goals.
- Continuously evolve CALPAK's approach to storytelling, creator collaboration, and experiential marketing.
- Contribute to seasonal planning and quarterly brand-calendar development while managing the monthly social media calendar and providing oversight on the monthly retention calendar.
- Own the annual brand marketing calendar.
Social Media
- Own strategy and briefing to the social media agency, with clear brand goals aligned to campaign storytelling for high impact.
- Manage the content calendar in partnership with the Art Director, ensuring campaign creative and messaging is clear, concise, and meeting channel KPIs for growth.
- Ensure CALPAK's share of voice grows continuously across key platforms such as Instagram and TikTok by partnering strategically with the Influencer and Ambassador teams.
- Review and approve all content to ensure each piece is brand-first and strategically aligned with social growth goals.
PR & Communications
- Own PR strategy and execution with full agency oversight, including media relations, product launches, and brand storytelling.
- Identify and develop compelling narratives, product storylines, and cultural hooks that drive earned media coverage.
- Oversee strategy and execution of all PR seeding programs and events.
- Track and analyze PR performance, including earned media value, reach, and sentiment.
- Identify opportunities to amplify PR moments, including product launches, talent relations, campaign moments, and activations.
Influencer Management
- Strategize and scale CALPAK's influencer marketing program across organic, paid, and whitelisting channels.
- Guide creator selection, partnership structure, and content direction to ensure both brand alignment and performance.
- Partner cross-functionally to ensure approved partners are brand-aligned with long-term opportunities across acquisition and brand.
Events & Activations
- Lead strategy and execution of brand events, activations, and experiential moments that drive awareness and engagement.
- Own brand partnerships and collaborations from ideation through execution and performance analysis.
- Align influencer, PR, and event strategies with broader marketing goals.
- Pitch relevant, buzzworthy brand collaborations and licensing programs to leadership for future consideration.
- Ensure all activations align with brand positioning and deliver meaningful consumer experiences and measurable results.
- Evaluate the success of events and partnerships through both qualitative and quantitative metrics.
- Manage event budgets and agency relationships from concept to execution.
Reporting & Budget Management
- Own performance tracking and reporting across brand initiatives-PR, partnerships, and events-and support influencer reporting where needed.
- Translate data into actionable insights to optimize future campaigns.
- Manage the brand marketing budget, ensuring efficient allocation and measurable ROI.
- Develop and present campaign recaps, strategic plans, and performance reports.
- Manage the quarterly brand report and ongoing competitive analysis.
Team Management & Development:
- Manage and mentor Brand Coordinators, ensuring high-quality execution and professional growth.
- Oversee workflows, timelines, and deliverables across all brand initiatives.
- Foster a collaborative, high-performing team environment.
- Serve as a brand lead across internal teams, ensuring cross-functional alignment.
- Partner closely with Creative, Social, Acquisition, and Retention teams to bring integrated campaigns to life.
- Provide additional support as needed.
Qualifications:
- 7-10 years of experience in brand marketing, PR, influencer, or integrated marketing.
- Proven experience developing and executing brand strategies across multiple channels.
- Experience managing agencies and cross-functional teams.
- Background in DTC, retail, fashion, or lifestyle brands strongly preferred.
- Strong strategic thinking with the ability to translate vision into execution.
- Excellent storytelling and brand messaging capabilities.
- Deep understanding of the evolving media, influencer, and cultural landscape.
- Analytical mindset with experience measuring brand and campaign performance.
- Strong leadership, communication, and relationship-building skills.
- Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
Benefits
Why CALPAK: Benefits & Perks:
- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
- Benefits and incentive compensation may be subject to other requirements and conditions