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$62.5K

$89.5K

$134K

How much do business development hospice jobs pay per year?

As of Jun 20, 2026, the average yearly pay for business development hospice in the United States is $89,516.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $93,500.00 per year, depending on experience, location, and employer.

What does a Business Development Hospice professional do?

A Business Development Hospice professional is responsible for increasing awareness of hospice services, building relationships with healthcare providers, and generating referrals for hospice care. They work closely with hospitals, doctors, nursing homes, and the community to educate them about hospice benefits and eligibility. Their primary goal is to grow the hospice organization's patient base while ensuring patients and families receive appropriate end-of-life care. They often combine marketing, sales, and healthcare knowledge in their daily work.

Does hospice care pay well?

Business development roles in hospice care typically offer competitive salaries that vary based on experience, location, and organization size. These positions often include benefits and may involve skills in sales, relationship management, and understanding healthcare regulations. Overall, compensation can range from moderate to high depending on the level of responsibility and performance.

What are the typical challenges faced by Business Development professionals in the hospice industry, and how can they be addressed?

Business Development professionals in hospice often encounter challenges such as educating referral sources about hospice services, navigating regulatory requirements, and building trust with both healthcare professionals and families. Success in this role requires strong communication skills, persistence, and a compassionate approach. Building relationships through regular outreach, staying updated on industry regulations, and collaborating closely with clinical teams can help overcome these obstacles and foster sustainable growth.

What is the difference between Business Development Hospice vs Business Development Palliative Care?

AspectBusiness Development HospiceBusiness Development Palliative Care
CredentialsTypically requires sales or healthcare business experience, certifications varySimilar credentials, often with healthcare or sales background
Work EnvironmentHospice organizations, healthcare providersPalliative care providers, healthcare organizations
Employer & IndustryHospice agencies, non-profits, healthcare systemsPalliative care clinics, hospitals, healthcare companies

Both roles focus on developing relationships and expanding services within healthcare, but Business Development Hospice specifically targets hospice care services, while Business Development Palliative Care covers broader palliative services. The roles share similar credentials and work environments, often overlapping in healthcare organizations.

What are the key skills and qualifications needed to thrive as a Business Development Hospice professional, and why are they important?

To thrive as a Business Development Hospice professional, you need a solid understanding of healthcare sales, relationship management, and knowledge of hospice regulations, typically supported by a bachelor's degree in business, healthcare, or a related field. Familiarity with CRM systems, referral management software, and knowledge of Medicare/Medicaid guidelines are commonly required. Strong interpersonal skills, empathy, and persuasive communication are essential to build trust with healthcare providers and families. These skills ensure effective outreach, compliance, and sustainable growth in a sensitive and highly regulated industry.

What is the best hospice company to work for?

The best hospice company to work for varies based on individual preferences, but reputable organizations are often recognized for their employee support, training programs, and quality of patient care. Job seekers should consider company reviews, benefits, and opportunities for advancement when evaluating potential employers in hospice care.

What is the 80/20 rule in hospice?

In hospice and business development roles, the 80/20 rule suggests that approximately 80% of referrals or revenue often come from 20% of the sources or clients. Business development professionals focus on identifying and nurturing these key relationships to maximize growth and efficiency.

How much do hospice business owners make?

Hospice business owners' earnings vary widely based on location, size of the operation, and management skills. On average, they can earn from $100,000 to over $500,000 annually, with successful owners often reinvesting profits into expanding services. Business acumen, licensing, and compliance with healthcare regulations are essential for profitability.
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Business Development Hospice jobs near you
Business Development - Hospice Marketer

Business Development - Hospice Marketer

Crossroads Hospice & Palliative Care

Youngstown, OH • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Crossroads Hospice & Palliative Care rating

5.3

Company rating: 5.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

40th of 43 rated hospices

Job description

The Business Development - Hospice Marketer professional embodies a passion for making a difference. They are the driving force behind our hospice team, forging connections with doctors, facilities, and healthcare organizations to ensure every patient receives the care they deserve.
Life is enriched by compassion. As individuals approach life's end, they deserve caregivers who are dedicated to the delicate balance of art, science, and skill required to deliver genuine compassion.
At Crossroads, compassion is not just a goal; it's our guiding principle. We refuse to reduce it to a mere transaction. Our organization operates on the belief that compassionate teamwork is the cornerstone of our success. We believe it's worth every effort because no one should face the end of life alone.
Join us, and be part of a team that stands up for compassion, that listens, that grows, and that ultimately makes a profound difference in our community.
Business Development - Hospice Marketer Responsibilities:
  • Responsible for the profitable marketing of hospice services. These customers may include but are not limited to, Third-Party Payers and Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions.
  • Responsible for meeting or exceeding the profitable growth of referrals and increasing the length of stay.
  • Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data.
  • Work with the Executive Director to identify and qualify potential new services to meet customer needs.
  • Responsible for the development and implementation of annual marketing plans.
  • Responsible for keeping a record of all existing customers and tracking trends, markets, and demographics.
  • Responsible for analyzing referral data and trends and adjusting marketing efforts based on data analysis.
  • Responsible for following up on all marketing efforts and informing the Executive Director of the status of activities.
  • Responsible for maintaining complete confidentiality of patients' records and all other confidential information that may be received during patient care, including financial information and personnel records.
  • Complies with policies and professional standards.
  • Acts independently and responsibly to perform duties consistently.
  • Assists with the preparation of press releases and newsletters.
  • Comfortable traveling in a 50-mile radius.

Business Development - Hospice Marketer Requirements:
  • Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry required.
  • 1 to 3 years of sales and marketing experience required, preferably in-home care or hospice.
  • Ability to travel.
  • Must have reliable vehicle/transportation, valid driver's license, required automobile insurance, and the ability to safely and independently operate said vehicle.

Business Development - Hospice Marketer Benefits:
  • Be part of a team willing to grow, listen, be heard, and be challenged.
  • Health, Dental, Vision, 401k, PTO.
  • Set the industry bar for the standard of care.
  • Continuing education reimbursement.
  • Ability to grow into a variety of different roles inside our team and organization.
  • Competitive industry pay.

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