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Business Development Hospice Jobs in Michigan (NOW HIRING)

Minimum 2 years in healthcare sales, business development, or referral marketing * Strong existing ... Prior experience in hospice, palliative care, or home health is a plus * Excellent communication ...

Minimum 2 years in healthcare sales, business development, or referral marketing * Strong existing ... Prior experience in hospice, palliative care, or home health is a plus * Excellent communication ...

Minimum 2 years in healthcare sales, business development, or referral marketing * Strong existing ... Prior experience in hospice, palliative care, or home health is a plus * Excellent communication ...

Minimum 2 years in healthcare sales, business development, or referral marketing * Strong existing ... Prior experience in hospice, palliative care, or home health is a plus * Excellent communication ...

Minimum 2 years in healthcare sales, business development, or referral marketing * Strong existing ... Prior experience in hospice, palliative care, or home health is a plus * Excellent communication ...

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Business Development Hospice information

What does a business development hospice professional do?

A Business Development Hospice professional is responsible for increasing awareness of hospice services, building relationships with healthcare providers, and generating referrals for hospice care. They work closely with hospitals, doctors, nursing homes, and the community to educate them about hospice benefits and eligibility. Their primary goal is to grow the hospice organization's patient base while ensuring patients and families receive appropriate end-of-life care. They often combine marketing, sales, and healthcare knowledge in their daily work.

What are the key skills and qualifications needed to thrive as a business development hospice professional?

To thrive as a Business Development Hospice professional, you need a solid understanding of healthcare sales, relationship management, and knowledge of hospice regulations, typically supported by a bachelor's degree in business, healthcare, or a related field. Familiarity with CRM systems, referral management software, and knowledge of Medicare/Medicaid guidelines are commonly required. Strong interpersonal skills, empathy, and persuasive communication are essential to build trust with healthcare providers and families. These skills ensure effective outreach, compliance, and sustainable growth in a sensitive and highly regulated industry.

What are the typical challenges faced by business development hospice professionals, and how can they be addressed?

Business Development professionals in hospice often encounter challenges such as educating referral sources about hospice services, navigating regulatory requirements, and building trust with both healthcare professionals and families. Success in this role requires strong communication skills, persistence, and a compassionate approach. Building relationships through regular outreach, staying updated on industry regulations, and collaborating closely with clinical teams can help overcome these obstacles and foster sustainable growth.

What is the difference between Business Development Hospice vs Business Development Palliative Care?

AspectBusiness Development HospiceBusiness Development Palliative Care
CredentialsTypically requires sales or healthcare business experience, certifications varySimilar credentials, often with healthcare or sales background
Work EnvironmentHospice organizations, healthcare providersPalliative care providers, healthcare organizations
Employer & IndustryHospice agencies, non-profits, healthcare systemsPalliative care clinics, hospitals, healthcare companies

Both roles focus on developing relationships and expanding services within healthcare, but Business Development Hospice specifically targets hospice care services, while Business Development Palliative Care covers broader palliative services. The roles share similar credentials and work environments, often overlapping in healthcare organizations.

What are popular job titles related to Business Development Hospice jobs in Michigan?

For Business Development Hospice jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Business Development Hospice jobs in Michigan look for?

The top searched job categories for Business Development Hospice jobs in Michigan are:

Infographic showing various Business Development Hospice job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, 4% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Area Director of Business Development - Hospice

Gentiva Hospice

Southfield, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.


Gentiva Health Services rating

7.2

Company rating: 7.2 out of 10

Based on 142 frontline employees who took The Breakroom Quiz

26th of 245 rated social care providers


Job description

Overview

Drive Growth. Lead Teams. Make a Difference.

Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We're seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.

This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.

What You'll Do:
  • Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
  • Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
  • Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
  • Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
  • Provide regular field coaching, joint sales calls, and ongoing professional development to your team
  • Maintain continuity with existing referral partners while actively pursuing new market opportunities
  • Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
  • Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
  • Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
  • Support and implement short- and long-range growth goals aligned with company initiatives
About YouEducation:
  • Bachelor's degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience:
  • Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
  • 1+ years of healthcare sales leadership experience required
  • Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
  • Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
  • Prior experience with HomeCare HomeBase (HCHB) preferred
  • A top-performer with a track record of achieving growth goals in a metrics-driven environment
 Other Requirements:
  • Valid driver's license and auto insurance (travel required across assigned territory)
  • Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund

Additional Full-Time Benefits:

  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
  • Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.

Legalese
  • This is a safety-sensitive position
  • Employee must meet minimum requirements to be eligible for benefits
  • Where applicable, employee must meet state specific requirements
  • We are proud to be an EEO employer
  • We maintain a drug-free workplace
LocationGentiva HospiceOur Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us - from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

  • Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
  • Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
  • Home health care: Heartland Home Health
  • Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized - and kindness is celebrated.

Employment Type: FULL_TIME

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