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Business Development Associate Jobs in Madison, WI

Business Development Associate (BDA)

Janesville, WI · On-site

$40K - $56K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We'relooking for a professional, trustworthy Business Development Associate (BDA) who canhelp us enhance our business activities within the trade show industry (Health Care, Technology, Building, Oil ...

Principal, Business Development

Madison, WI · On-site +1

  • Medical

  • Retirement

  • PTO

Principal, Business Development Job Code: 41483 Job Location: Remote Job Schedule: 9/80 As a Business Development Principal, you will have the exciting opportunity help solve the most complex ...

Business Development

Madison, WI · Remote

$69K - $150K/yr

  • Medical

  • Dental

Remote Insurance Representative | Flexible Schedule | Commission Only This position offers flexible work hours and clear paths for advancement into leadership and management. You will work remotely ...

Wegner CPAs is proud to partner with our client in Verona, WI on their search for a Business Development Manager! Are you energized by helping manufacturers solve complex challenges? Do you enjoy ...

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Business Development Associate information

See Madison, WI salary details

$29.2K

$56.2K

$92.7K

How much do business development associate jobs pay per year?

As of Aug 17, 2026, the average yearly pay for business development associate in Madison, WI is $56,198.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,800.00 and $61,500.00 per year, depending on experience, location, and employer.

What does a business development associate do?

A Business Development Associate is responsible for identifying new business opportunities, building relationships with potential clients, and supporting the growth strategies of an organization. They conduct market research, help develop proposals, and assist in negotiating deals. Their role often involves collaborating with sales and marketing teams to generate leads and expand the company's customer base. Business Development Associates play a key part in driving revenue and ensuring long-term business success.

How does a business development associate typically collaborate with sales and marketing teams?

Business Development Associates often work closely with both sales and marketing teams to identify and pursue new business opportunities. They may coordinate with marketing to develop targeted campaigns or gather insights on market trends, and partner with sales to qualify leads and support the sales pipeline. Regular meetings and cross-departmental projects are common, ensuring alignment of goals and strategies. This collaborative approach helps maximize outreach efforts and ensures potential clients receive consistent communication throughout their journey.

What are the key skills and qualifications needed to thrive as a business development associate, and why are they important?

To thrive as a Business Development Associate, you need strong analytical abilities, sales acumen, and a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, market research tools, and Microsoft Office Suite is typically required. Exceptional communication, relationship-building, and negotiation skills help you stand out in this client-facing role. These skills are vital for identifying opportunities, building partnerships, and driving company growth.

What is the difference between Business Development Associate vs Sales Representative?

AspectBusiness Development AssociateSales Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsClosing sales and meeting sales targets
Required SkillsMarket research, networking, communicationPersuasion, product knowledge, negotiation
Work EnvironmentStrategic planning, client outreach, collaborationCustomer interaction, sales pitches, negotiations
Common Industry UsageBusiness development teams, startups, B2B companiesRetail, B2C companies, direct sales roles

While both roles involve client interaction and revenue generation, a Business Development Associate focuses on creating new opportunities and strategic growth, whereas a Sales Representative primarily aims to close deals and meet sales quotas. Understanding these differences helps in choosing the right career path or job search focus.

Is a business development associate a good career?

A business development associate role involves identifying growth opportunities, building client relationships, and supporting sales strategies, making it a valuable entry point in sales and marketing careers. It often requires strong communication, negotiation skills, and industry knowledge, with potential for advancement into management or specialized roles.

What is a typical business development associate career path?

A business development associate typically progresses to roles such as business development manager, account executive, or sales manager, gaining experience in client relations, sales strategies, and market analysis. Advancement often requires strong communication skills, industry knowledge, and performance metrics, with some professionals pursuing certifications like the Certified Business Development Expert (CBDE) to enhance prospects.
More about Business Development Associate jobs

What are the most commonly searched types of Business Development jobs in Madison, WI?

The most popular types of Business Development jobs in Madison, WI are:

What are popular job titles related to Business Development Associate jobs in Madison, WI?

For Business Development Associate jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Business Development Associate jobs in Madison, WI look for?

The top searched job categories for Business Development Associate jobs in Madison, WI are:

What cities near Madison, WI are hiring for Business Development Associate jobs?

Cities near Madison, WI with the most Business Development Associate job openings:

Infographic showing various Business Development Associate job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $56,198 per year, or $27 per hour.

Business Development Associate (BDA)

Buzz Impressions

Janesville, WI • On-site

$40K - $56K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago


Job description


We'relooking for a professional, trustworthy Business Development Associate (BDA) who canhelp us enhance our business activities within the trade show industry (Health Care, Technology, Building, Oil industries to name a few). The candidate will beresponsible for assisting Business Development Manager (s) as well as discovering and pursuing new sales prospects while maintaining customer satisfaction. The goal is to meet and surpassthe company's expectations to drive rapid and sustainable growth.
  • Ability to Travel to Trade Shows
  • Actively seek out new sales opportunitiesthrough different channels, on show floor, social media, networking and in- person office visits.
  • Set up meetings with potential clients andlisten to their needs and concerns.
  • Prepare and deliver appropriate presentationson products/ services.
  • Participate on behalf of the company inexhibitions or conferences.
  • Negotiate/close deals and handle complaints or objections.
  • Collaboratewith the team to achieve better results.

Requirements
  • Fast Learning Speed and a Passion for Sales
  • Self-motivated with a results-driven approach
  • Provenexperience as a sales professional.
  • Proficiency in English.
  • Excellentknowledge of MS Office.
  • Thoroughunderstanding of marketing and negotiating techniques.
  • Fast learningspeed and a passion for sales
  • Aptitude indelivering attractive presentations.
  • Ability to lift 75lbs
  • A high school degree

Benefits
  • Salary, Bonuses, Commission
  • $5,000 Sign on Bonus
  • Full Benefit (Health, Dental, Vision)
  • Retirement Plan (100% vested after 90 day probation period)
  • Generous PTO (paid time off)
  • Advancement opportunities