Job Summary:
Visual Comfort & Co. is the premier resource for decorative and architectural lighting, and they are seeking a Marketing Analytics Manager to develop and maintain comprehensive reports and analyses. The role involves optimizing marketing investments and website conversion through data analysis and cross-functional collaboration.
Responsibilities:
• Own the development and delivery of executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data; proactively identify trends, diagnose root causes, and drive strategic recommendations and action plans with minimal guidance.
• Lead and influence cross-functional collaboration with UX, development, and ecommerce teams to define, prioritize, and implement enhancements that improve customer acquisition, retention, and overall site performance; make informed trade-off decisions and clear blockers proactively.
• Design, run, and evaluate complex A/B and multivariate testing initiatives end-to-end, including hypothesis development, statistical validation, and translating outcomes into long-term strategy; establish testing governance and own the roadmap for experimentation.
• Conduct advanced analyses of customer behavior, segmentation, and purchasing patterns to generate actionable insights that directly shape marketing strategies, promotional planning, and ecommerce growth initiatives; recommend and implement changes in partnership with stakeholders.
• Champion continuous optimization by identifying systemic performance gaps, recommending innovative solutions, and ensuring accountability for execution across teams; set KPIs and track progress against them.
• Exercise independent judgment to assess competing priorities, allocate resources effectively, and make sound, strategic decisions aligned with business objectives; escalate only when cross-functional alignment or resourcing constraints require it.
• Present insights and strategic recommendations to senior leadership and stakeholders, influencing decisions through clear, data-driven storytelling and owning follow-through on outcomes.
• Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
• Exhibits and adheres to the established Visual Comfort Company Values.
• Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule. While being present in the workplace to effectively collaborate and communicate amongst co-workers and teams.
Qualifications:
Required:
• Bachelor’s degree in a quantitative field (e.g., statistics, mathematics, business analytics) required
• 7+ years of progressive experience in an analytical role, preferably within marketing, ecommerce, or web analytics
• Proficiency in SQL (writing and running queries) is required, along with large-scale data analysis and advanced Excel skills (formulas, pivot tables, data visualization, VBA)
• Extensive experience leveraging web analytics platforms (Google Analytics, Adobe Analytics) to drive data-driven strategies, optimize digital performance, and inform executive decision-making. Skilled in advanced configurations, custom reporting, and attribution modeling
• Proficient in business intelligence and data visualization tools (Looker, Tableau, Power BI), with a proven track record of developing interactive dashboards, complex data models, and predictive analytics to support organizational goals
• A/B testing experience is required, with familiarity in platforms such as Google Optimize, Fullstory, Adobe Analytics, or Bloomreach
• Strong analytical and problem-solving skills with a proven ability to derive actionable insights from data
• Exceptional communication skills with experience presenting to stakeholders at various levels
• Self-starter with strong organizational skills, ability to prioritize multiple tasks, and work independently and collaboratively
• Exceptional organizational and time management skills, with a strong attention to detail
• Ability to prioritize and handle multiple tasks and changing priorities
• Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation
• Demonstrate exceptional communication across all contact channels, including email, chat and phone
• Available to work a flexible schedule including weekends, early mornings, late evenings
• Equivalent combinations of education and experience will be considered for this role
Preferred:
• Advanced degree preferred
• Experience in luxury or high-end consumer products is a plus
Company:
Visual Comfort & Co. is a consumer goods company offering lighting fixtures and portable lighting products. Founded in 1987, the company is headquartered in Houston, USA, with a team of 1001-5000 employees. The company is currently Late Stage.