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Brand Operations Manager Jobs (NOW HIRING)

Lifestraw

Brand Operations Manager

Baltimore, MD · On-site

$75K - $95K/yr

Brand Operations Manager Department: Brand Reports to: Senior Brand Manager Location: Baltimore, MD Job Summary The Brand Operations Manager is the coordination hub for LifeStraw's marketing ...

Lifestraw

Brand Operations Manager

Baltimore, MD

Brand Operations Manager Department: Brand Reports to: Senior Brand Manager Location: Baltimore, MD Job Summary The Brand Operations Manager is the coordination hub for LifeStraw's marketing ...

Oscar Health

Brand Operations Manager

Manhattan, NY · Hybrid

$111K - $146K/yr

Brand Operations Manager Hi, we're Oscar. We're hiring a Brand Operations Manager to join our Brand team. Oscar is the first health insurance company built around a full stack technology platform and ...

Oscar Health

Brand Operations Manager

New York, NY · On-site

$111K - $146K/yr

We're hiring a Brand Operations Manager to join our Brand team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.

LifeStraw

Brand Operations Manager

Baltimore, MD · On-site

Brand Operations Manager Department: Brand Reports to: Senior Brand Manager Location: Baltimore, MD Job Summary The Brand Operations Manager is the coordination hub for LifeStraws marketing ...

Oscar Health

Brand Operations Manager

New York, NY · Hybrid

$111K - $146K/yr

We're hiring a Brand Operations Manager to join our Brand team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.

Oscar Health

Brand Operations Manager

New York, NY · Hybrid

$111K - $146K/yr

We're hiring a Brand Operations Manager to join our Brand team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.

Gilead

Associate Director, Brand Operations

Foster City, CA

$100K - $131K/yr

Manage brand templates, toolkits, and reusable resources that improve consistency and reduce one ... Strong operational experience across governance, workflows, tools, training, adoption support, and ...

Gilead

Associate Director, Brand Operations

Foster City, CA · On-site

$100K - $131K/yr

Manage brand templates, toolkits, and reusable resources that improve consistency and reduce one ... Strong operational experience across governance, workflows, tools, training, adoption support, and ...

Mattel

Director, Global Brand Operations

El Segundo, CA · On-site

Exceptional project management and organizational skills. * Experience building training programs ... Global Brand Operations will help create a well-educated, well-informed, and inspired marketing ...

Mattel

Director, Global Brand Operations

El Segundo, CA · On-site

Exceptional project management and organizational skills. * Experience building training programs ... Global Brand Operations will help create a well-educated, well-informed, and inspired marketing ...

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How much do brand operations manager jobs pay per year?

As of Jun 5, 2026, the average yearly pay for brand operations manager in the United States is $63,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $77,500.00 per year, depending on experience, location, and employer.

What does a Brand Operations Manager do?

A Brand Operations Manager oversees the processes and systems that support the consistent delivery and execution of a brand’s strategy and identity. They coordinate between marketing, sales, product, and other teams to ensure brand guidelines are maintained across all channels. Their responsibilities often include project management, process optimization, and performance tracking to enhance brand effectiveness and efficiency. Ultimately, they help ensure that every customer interaction aligns with the brand's values and goals.

How does a Brand Operations Manager typically collaborate with marketing and product teams to ensure brand consistency?

A Brand Operations Manager plays a pivotal role in aligning marketing and product strategies to maintain consistent brand messaging and visual identity. This often involves coordinating regular meetings with marketing and product teams to review campaigns, product launches, and customer feedback. The manager establishes guidelines and workflows that ensure every touchpoint, from packaging to digital ads, reflects the brand’s standards. Effective collaboration requires excellent communication, project management, and the ability to diplomatically resolve conflicts between departments.

What is the difference between Brand Operations Manager vs Brand Coordinator?

AspectBrand Operations ManagerBrand Coordinator
ResponsibilitiesOversees brand strategy, manages cross-functional teams, ensures brand consistency, and optimizes operational processes.Supports brand campaigns, coordinates activities, and assists in executing branding initiatives.
Required SkillsStrategic planning, leadership, project management, and communication skills.Organizational skills, attention to detail, and communication abilities.
Work EnvironmentTypically in managerial settings, collaborating with marketing, sales, and product teams.Often in administrative or support roles within marketing departments.
Common CertificationsBrand management certifications, project management certifications.Basic marketing or branding certifications, if any.

The Brand Operations Manager focuses on strategic oversight and operational efficiency of the brand, while the Brand Coordinator handles supporting tasks and campaign execution. Both roles are essential but differ in scope and seniority within the branding hierarchy.

What are the key skills and qualifications needed to thrive as a Brand Operations Manager, and why are they important?

To thrive as a Brand Operations Manager, you need expertise in brand management, project coordination, and a background in marketing or business, often supported by a relevant bachelor’s degree. Familiarity with project management software, digital asset management systems, and data analytics tools is typically required. Strong leadership, communication, and problem-solving skills help drive cross-functional collaboration and efficient brand execution. These abilities ensure brand consistency, operational efficiency, and successful campaign implementation in a competitive market.
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Brand Operations Manager jobs near you
Brand Operations Manager

Brand Operations Manager

Lifestraw

Baltimore, MD • On-site

$75K - $95K/yr

Full-time

Posted 14 days ago

Job description

Brand Operations Manager
Job Title: Brand Operations Manager
Department: Brand
Reports to: Senior Brand Manager
Location: Baltimore, MD
Job Summary
The Brand Operations Manager is the coordination hub for LifeStraw's marketing department - the connective tissue between Marketing, the Sales team, Amazon, and Ecommerce. Reporting to the Senior Brand Manager, this role manages the flow of cross-functional requests, maintains marketing dashboards and SOPs, drives consumer research and insights, and ensures the right work reaches the right team member at the right time. This role also serves as the project management backbone for the Creative team - helping prioritize projects, ensuring deadlines are met, and gathering the necessary information from Marketing and Sales so Creative has what they need to execute effectively.
This is the person who turns the brand's strategic vision into an organized, repeatable operating system. With Brand Ops, every sales rep knows where to send a request, every project has a timeline, and every campaign has a brief.
Key Responsibilities
Cross-Functional Coordination & Request Management
  • Act as the bridge between Sales and Marketing - fluent in both languages, translating sales requests into actionable, organized next steps with clear briefs, timelines, and deliverables.
  • Serve as the central intake point for all marketing requests from the Sales team (across Outdoor, Retail, Amazon, International, and Institutional channels), Ecommerce, and internal stakeholders.
  • Triage, prioritize, and route requests to the appropriate marketing team member (Sr. Brand Manager, Product Marketing Specialist, Creative, or Content & Social).
  • Maintain a shared marketing request tracker and project calendar visible to all stakeholders.
  • Establish and enforce SOPs for creative briefs, campaign timelines, asset handoffs, and approval workflows.
  • Run weekly cross-functional syncs with Sales and Ecommerce to align on priorities and communicate marketing capacity.

Creative Team Project Management & Support
  • Partner directly with the Creative Director to manage the Creative team's project pipeline - helping prioritize requests, set realistic timelines, and flag capacity constraints before they become bottlenecks.
  • Ensure all creative briefs from Sales and Marketing are complete, contextualized, and actionable before reaching the Creative team - reducing back-and-forth and rework.
  • Proactively gather missing information from Sales, Marketing, and other stakeholders so the Creative team can execute without delays.
  • Track creative project status and deadlines, providing visibility to the Sr. Brand Manager and VP of Marketing on workload, turnaround times, and any at-risk deliverables.
  • Serve as a buffer for the Creative team against ad-hoc, last-minute, or under-briefed requests from Sales - ensuring requests follow established intake processes and include sufficient context and lead time.

Consumer Research & Insights + Sales Data
  • Own LifeStraw's consumer insights function: design and execute research studies (surveys, focus groups, social listening) to understand target audiences across outdoor, home, and humanitarian segments.
  • Synthesize retail data, review analytics, competitive intelligence, and market trends into actionable insight briefs for the Sr. Brand Manager and VP of Marketing.
  • Build and maintain a competitive intelligence and category research library - tracking key competitors and emerging brands across the filtration, hydration, and outdoor categories, as well as broader industry trends and market shifts.
  • Analyze Sales team feedback and retail buyer conversations to identify gaps in product positioning, messaging, or asset availability.
  • Provide the Sales team with data-driven talking points, market sizing, and consumer trend summaries for buyer presentations and sell-in meetings.
  • Partner with Product Development on consumer testing and product-market fit research for the innovation pipeline.

Marketing Operations & Dashboards
  • Build and maintain marketing performance dashboards that track campaign effectiveness, asset utilization, request volume, and turnaround times.
  • Manage the marketing budget tracker in partnership with the VP of Marketing - consolidating spending across campaigns, vendors, and initiatives.
  • Own the marketing tech stack administration (Asana, DAM, analytics tools) and ensure the team has the systems to work efficiently.
  • Document and continuously improve marketing processes to build institutional knowledge that survives team changes.

Sales Enablement & Partnership
  • Build and maintain a sales enablement library: sell sheets, competitive battle cards, buyer presentations, product one-pagers, and trade show materials.
  • Ensure every Sales team member has current, channel-appropriate materials for their accounts (Outdoor, Mass Retail, Amazon, International, Institutional).
  • Coordinate with the Sr. Brand Manager and PMS to ensure launch kits include all sales-facing deliverables.
  • Track Sales team satisfaction with marketing support and use feedback to improve processes and asset quality. Equally, ensure the Sales team is properly briefing and providing all necessary information to Creative and Marketing for each request - and follow up with the appropriate parties when information is missing or incomplete.

What We're Looking For
  • Exceptionally organized with a systems-thinking mindset - you build processes, not just to-do lists.
  • Strong interpersonal skills: you're the person everyone wants to work with because you make their job easier.
  • Data-curious: comfortable pulling insights from retail data, surveys, reviews, and competitive research.
  • Experience working at the intersection of marketing and sales in a consumer brand.
  • Project management mindset: experienced in managing multiple workstreams, creative pipelines, and cross-functional timelines simultaneously.
  • Passion for sustainability and social impact.
  • Calm under pressure - can manage competing priorities from multiple stakeholders without losing quality.

Education
  • 3-6 years of experience in marketing operations, brand operations, project management, or marketing coordination at a consumer brand.
  • Experience with consumer research methodologies (surveys, focus groups, social listening, retail analytics).
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Proficient in project management tools (Asana preferred), Zoom, Google Suite, Microsoft Office and Microsoft Outlook.
  • Experience marketing dashboards, or business intelligence tools is a plus.

Essential Physical Demands and Typical Working Conditions
Physical demands include bending, carrying, pushing-pulling, reaching, sitting, standing, walking and extremes of temperature and humidity, as well as travel between physical locations. Hazards include stairs and communicable diseases.

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