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B2B Lead Generation Work From Home Jobs (NOW HIRING)

Power Digital

B2B Marketing Account Director

$100/hr

Lead quality, ICP definition, pipeline conversion, win rates - these come up in every QBR. You need ... A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck

SalesRoads

B2B Appointment Setter - Remote

Tulsa, OK · On-site +1

$40K - $55K/yr

SalesRoads is a B2B lead generation and appointment-setting agency supporting clients across ... Work Location This is a 100% remote W2 position . Candidates must have a quiet home workspace and ...

SalesRoads

B2B Appointment Setter - Remote

Tulsa, OK · Remote

$40K - $55K/yr

​​SalesRoads is a B2B lead generation and appointment-setting agency supporting clients across ... Work Location This is a 100% remote W2 position . Candidates must have a quiet home workspace and ...

KlientBoost

Growth Manager, B2B

$72K - $85K/yr

... demand generation with measurable results. * Strong client-facing skills: able to lead ... Work-From-Home / Hybrid Options Wellness Allowance ($100 reimbursed for a wellness benefit: gym ...

VASL

Lead Generation Specialist

San Francisco, CA · Remote

... Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ... Your work will feed directly into our sales and marketing funnel, helping us target the right ...

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B2B Lead Generation Work From Home information

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How much do b2b lead generation work from home jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for b2b lead generation work from home in the United States is $22.20, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.76 per hour, depending on experience, location, and employer.

What is B2B lead generation work from home?

B2B lead generation work from home involves identifying and reaching out to potential business clients (rather than individual consumers) for a company, all while working remotely. This role often includes tasks such as researching companies, finding decision-makers, sending emails, making calls, and using online tools to generate interest in a product or service. Success in this job requires strong communication skills, proficiency with digital marketing tools, and self-motivation, as most of the work is done independently from a home office. It's a popular remote job because it can be done online and offers flexible hours.

What are the key skills and qualifications needed to thrive in B2B lead generation work from home, and why are they important?

Successful B2B lead generators need strong research skills, sales acumen, and a solid understanding of target industries, often supported by experience in sales or marketing roles. Familiarity with CRM platforms like Salesforce, LinkedIn Sales Navigator, and email automation tools is typically required. Excellent communication, persistence, and self-motivation are standout soft skills for remote lead generation. These skills and qualities are crucial for efficiently identifying, engaging, and nurturing leads to drive business growth in a remote setting.

What are some common challenges faced by B2B lead generation professionals working from home, and how can they be addressed?

B2B Lead Generation professionals working remotely often face challenges like maintaining consistent communication with team members, staying motivated without in-person supervision, and managing distractions at home. Overcoming these challenges involves setting a structured daily routine, using collaboration tools (like CRM platforms and video conferencing apps), and establishing clear communication channels with colleagues. Regular virtual meetings and setting measurable goals can help ensure accountability and alignment with the team’s objectives.

What is the difference between B2B Lead Generation Work From Home vs B2B Sales Development Representative?

AspectB2B Lead Generation Work From HomeB2B Sales Development Representative
Primary RoleIdentify and generate potential business leads remotelyQualify leads and set appointments for sales teams
Required SkillsResearch, outreach, communication, CRM familiarityProspecting, qualification, communication, CRM skills
Work EnvironmentHome-based, remoteRemote or office-based, often client-facing
Common CertificationsNone mandatory, but marketing or sales certifications helpSales certifications like HubSpot, Salesforce beneficial

While both roles involve outreach and communication, B2B Lead Generation Work From Home focuses on identifying potential clients remotely, whereas B2B Sales Development Representatives actively qualify leads and set meetings for sales teams. The roles overlap in skills and work environment but differ in their specific responsibilities within the sales funnel.

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B2B Lead Generation Work From Home jobs near you
Infographic showing various B2B Lead Generation Work From Home job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $46,178 per year, or $22.2 per hour.

B2B Marketing Account Director

Power Digital

Remote

$100/hr

Full-time

Medical, Dental, Vision, Retirement

Posted 27 days ago

Job description

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. 

A day in the life:

You'll own a portfolio of 4-6 B2B accounts. That means running Power Circuit (our proprietary diagnostic system) to identify what's actually constraining each client's growth, building the strategy around that diagnosis, and holding the team accountable for executing it.

The B2B version of this job involves the client's sales team as much as their marketing team. Lead quality, ICP definition, pipeline conversion, win rates - these come up in every QBR. You need to be comfortable having those conversations with a VP of Sales who is skeptical of marketing's contribution.

Responsibilities:

  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
  • Run quarterly Power Circuit reviews for each account - diagnose growth constraints across all six pillars (Business, Audience, Product, Messaging, Channels, Measurement) and build the roadmap from the findings
  • Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQLSQL handoff quality, and pipeline health
  • Own the senior client relationship; QBRs should address revenue, not recap campaigns
  • Coordinate paid, SEO, content, ABM, and creative work around a single account strategy
  • Manage retention and expansion; lead renewals; grow MRR in your portfolio
  • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
  • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
  • Coach and give direct feedback to analysts and specialists on your accounts

Role Requirements:

  • 6+ years in B2B marketing, with client-facing or consultative experience
  • Has worked with sales teams directly - understands why the MQLSQL handoff breaks and how to fix it
  • Fluent in B2B-specific dynamics: buying committees, long sales cycles, high-ACV pipeline, CAC in enterprise contexts
  • Knows B2B measurement well enough to have an opinion - pipeline attribution, MMM limitations in long-cycle sales, when last-touch is misleading
  • Has presented to VP and C-suite stakeholders and pushed back on them when the data supported it
  • Track record of retaining and growing accounts
  • ABM strategy experience, not just execution

Key Performance Indicators (KPIs)

  • Expansion to Churn Ratio (ETCR)
  • Net MRR across portfolio
  • Client NPS (8+ avg)
  • Monthly Service Expansion pipeline generation
  • Power Circuit Certification (annual)

Most Important Things (MITs)

  • Team Coaching and Development
  • Marketing Strategy, Development and Execution
  • Client Retention and Client Revenue Growt

Benefits & Perks:

  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching 
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Apply