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Automotive Sales Manager Jobs in Santa Rosa, CA (NOW HIRING)

Cardinale Auto Group

Sales Manager

Santa Rosa, CA · On-site

Cardinale Automotive Group is a world-class organization of happy employees. Relationships are the ... Automotive sales management experience required * Shown success in auto retail sales * Confirmed ...

Kastner Honda

Automotive Sales Consultant

Napa, CA · On-site

$32K - $150K/yr

Automotive Sales Consultant Victory Automotive Group is family owned and operated since 1997 with over 50 locations across the United States. We provide the best opportunities for all employees ...

Kastner Honda

Automotive Sales Consultant

Napa, CA

Automotive Sales Consultant Victory Automotive Group is family owned and operated since 1997 with over 50 locations across the United States. We provide the best opportunities for all employees ...

Hansel Auto Group

Automotive Sales Consultant

Petaluma, CA · On-site

$38 - $200/hr

... automotive businessStay up to date on technological changes in the productCommunicate with enthusiasm about our productsPay Defined: The Sales Consultant position has a Pay Scale consisting of the ...

Carmax

Automotive Sales Consultant

Santa Rosa, CA · On-site

$18.22 - $20/hr

This role offers career growth potential, with paths to mentorship, management, and leadership for ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

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All JobsAutomotive Sales JobsAutomotive Sales Manager JobsAutomotive Sales Manager Jobs in Santa Rosa, CA

Automotive Sales Manager information

See Santa Rosa, CA salary details

$23K

$110.1K

$190.2K

How much do automotive sales manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for automotive sales manager in Santa Rosa, CA is $110,079.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $144,900.00 per year, depending on experience, location, and employer.

What does an automotive sales manager do?

An Automotive Sales Manager oversees the sales operations at a car dealership, ensuring that sales targets are met and customer satisfaction is maintained. Their responsibilities include managing the sales team, developing sales strategies, training staff, and working with customers to address their needs. They also analyze market trends, set pricing strategies, and coordinate promotional activities. Strong leadership, communication, and negotiation skills are essential for this role.

What is an automotive sales manager?

An Automotive Sales Manager is responsible for supervising and motivating salespeople and promoting and encouraging strategies to sell cars and other vehicles. They perform typical manager duties, such as organizing schedules, training, interviewing, hiring, and setting goals. Their customer service skills must be excellent, and they are able to easily talk to anyone. Some Automotive Sales Managers sell cars themselves, but most are focused on creating the strategies, budgets, and promotions that empower their teams to sell cars.

What are the key skills and qualifications needed to thrive as an automotive sales manager?

To thrive as an Automotive Sales Manager, you need strong sales expertise, in-depth knowledge of automotive products, and experience in team leadership, often supported by a bachelor's degree in business or a related field. Familiarity with dealership management systems (DMS), customer relationship management (CRM) software, and sales analytics tools is crucial. Exceptional communication, negotiation, and motivational skills help build effective teams and foster lasting customer relationships. These skills ensure the dealership meets sales targets, delivers excellent customer service, and maintains a competitive edge in the market.

How does an automotive sales manager typically collaborate with the service and finance departments to ensure a smooth customer experience?

An Automotive Sales Manager works closely with both the service and finance departments to streamline the customer journey. By coordinating with the finance team, the manager ensures that financing options and paperwork are handled efficiently for buyers. Regular communication with the service department helps address customer concerns about vehicle maintenance or warranties, contributing to overall satisfaction. This collaboration often involves joint meetings, shared customer feedback, and cross-training to keep all teams aligned on dealership goals and processes.

What is the difference between Automotive Sales Manager vs Automotive Sales Consultant?

AspectAutomotive Sales ManagerAutomotive Sales Consultant
CredentialsHigh school diploma; often some sales or management experienceHigh school diploma; sales experience preferred
Work EnvironmentSupervises sales team, manages dealership sales strategiesInteracts directly with customers, sells vehicles
Employer & Industry UsageUsed in dealerships to oversee sales operationsUsed in dealerships for direct customer sales

The main difference is that an Automotive Sales Manager oversees the sales team and dealership strategies, while an Automotive Sales Consultant focuses on direct customer interactions and vehicle sales. Both roles require sales skills, but the manager has additional responsibilities in leadership and strategy.

More about Automotive Sales Manager jobs

What are the most commonly searched types of Automotive Sales jobs in Santa Rosa, CA?

The most popular types of Automotive Sales jobs in Santa Rosa, CA are:

What job categories do people searching Automotive Sales Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Automotive Sales Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Automotive Sales Manager jobs?

Cities near Santa Rosa, CA with the most Automotive Sales Manager job openings:

Automotive Sales Manager jobs near you
Infographic showing various Automotive Sales Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $110,079 per year, or $52.9 per hour.

Automotive Sales Representative

Big O Tires and Services

Petaluma, CA • On-site

$60K - $80K/yr

Full-time

Re-posted 7 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
Job Summary
We are looking for a high-performing Automotive Sales Representative to join our successful dealership. If you have a proven track record of sales experience and fantastic communication skills, we want to hear from you. As an Automotive Sales Representative, you will grow our customer base by identifying potential customers, keeping in touch with existing customers, and making sure that everyone has a positive purchasing experience. You will greet guests and build rapport, answer questions about vehicles, and facilitate test drives. Mentorship programs, ongoing education, and even competitive bonuses are available to our sales representatives. This is a great opportunity for someone with strong interpersonal skills and sales experience. 
 
Responsibilities 
  • Greet customers as they arrive at the dealership 
  • Create a professional environment that builds rapport and puts customers at ease
  • Answer customer questions about new and used cars, vehicle specifications, and the loan application process
  • Use CRM software to maintain a customer database you will use to drive automotive sales
  • Conduct test drives and demonstrate vehicle features
  • Use strong negotiation skills to complete the sales process while maintaining a high level of customer satisfaction 
Qualifications
  • High school diploma or GED equivalent is required; a bachelor’s degree is preferred
  • Valid state-issued driver’s license and clean driving record are required
  • Prior sales experience in a dealership or showroom setting is preferred
  • Excellent communication and negotiation skills
  • Ability to manage time and serve customers with little supervision
  • Bilingual English + Spanish is a plus