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Automotive Sales Associate Jobs in Santa Rosa, CA

Kastner Honda

Automotive Sales Consultant

Napa, CA · On-site

$32K - $150K/yr

Automotive Sales Consultant Victory Automotive Group is family owned and operated since 1997 with over 50 locations across the United States. We provide the best opportunities for all employees ...

Kastner Honda

Automotive Sales Consultant

Napa, CA

Automotive Sales Consultant Victory Automotive Group is family owned and operated since 1997 with over 50 locations across the United States. We provide the best opportunities for all employees ...

Hansel Auto Group

Automotive Sales Consultant

Petaluma, CA · On-site

$38 - $200/hr

... automotive businessStay up to date on technological changes in the productCommunicate with enthusiasm about our productsPay Defined: The Sales Consultant position has a Pay Scale consisting of the ...

Carmax

Automotive Sales Consultant

Santa Rosa, CA · On-site

$18.22 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Vineburg, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Boyes Hot Springs, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

El Verano, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Novato, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Sonoma, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Novato, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Oakville, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Napa, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Santa Rosa, CA · On-site

$18.22 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Rutherford, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Eldridge, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Napa, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

Carmax

Automotive Sales Consultant

Novato, CA · On-site

$16.91 - $20/hr

We're rethinking the way people buy cars - and our associates help us do just that. We believe work ... Sales or customer service experience in retail or similar environments preferred. * Strong ...

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All JobsAutomotive Sales Associate JobsAutomotive Sales Associate Jobs in Santa Rosa, CA

Automotive Sales Associate information

See Santa Rosa, CA salary details

$12

$24

$47

How much do automotive sales associate jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for automotive sales associate in Santa Rosa, CA is $24.35, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $27.36 per hour, depending on experience, location, and employer.

What does an automotive sales associate do?

An Automotive Sales Associate assists customers in finding and purchasing vehicles that meet their needs and preferences. Their responsibilities include greeting customers, explaining vehicle features, arranging test drives, negotiating prices, and processing sales paperwork. They also stay informed about inventory, financing options, and promotions to provide excellent customer service and meet sales goals. Building strong customer relationships and maintaining a thorough knowledge of automotive products are key aspects of the role.

What are the key skills and qualifications needed to thrive as an automotive sales associate?

To thrive as an Automotive Sales Associate, you need strong product knowledge, sales techniques, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software and dealership inventory systems is typically required. Exceptional interpersonal skills, active listening, and persuasive communication help build trust and rapport with customers. These skills and qualities are crucial for meeting sales targets, ensuring customer satisfaction, and fostering repeat business in a competitive retail environment.

What are some common challenges automotive sales associates face during the sales process, and how can they overcome them?

Automotive Sales Associates often face challenges such as handling customer objections, staying updated with evolving product knowledge, and meeting monthly sales targets. Success in this role requires strong communication skills, persistence, and adaptability to different customer needs. Building trust with clients and maintaining a thorough understanding of vehicle features and financing options can help associates overcome these obstacles and close more deals. Additionally, collaborating with team members and leveraging dealership resources can provide valuable support.

What are the most commonly searched types of Automotive Sales jobs in Santa Rosa, CA?

The most popular types of Automotive Sales jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Automotive Sales Associate jobs?

Cities near Santa Rosa, CA with the most Automotive Sales Associate job openings:

Automotive Sales Associate jobs near you
Infographic showing various Automotive Sales Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 76% Full Time, 23% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $50,652 per year, or $24.4 per hour.

Automotive Sales Representative

Petaluma, CA • On-site

Big O Tires and Services
See more jobs at Big O Tires and Servicesexternal

$60K - $80K/yr

Full-time

Re-posted 7 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
Job Summary
We are looking for a high-performing Automotive Sales Representative to join our successful dealership. If you have a proven track record of sales experience and fantastic communication skills, we want to hear from you. As an Automotive Sales Representative, you will grow our customer base by identifying potential customers, keeping in touch with existing customers, and making sure that everyone has a positive purchasing experience. You will greet guests and build rapport, answer questions about vehicles, and facilitate test drives. Mentorship programs, ongoing education, and even competitive bonuses are available to our sales representatives. This is a great opportunity for someone with strong interpersonal skills and sales experience. 
 
Responsibilities 
  • Greet customers as they arrive at the dealership 
  • Create a professional environment that builds rapport and puts customers at ease
  • Answer customer questions about new and used cars, vehicle specifications, and the loan application process
  • Use CRM software to maintain a customer database you will use to drive automotive sales
  • Conduct test drives and demonstrate vehicle features
  • Use strong negotiation skills to complete the sales process while maintaining a high level of customer satisfaction 
Qualifications
  • High school diploma or GED equivalent is required; a bachelor’s degree is preferred
  • Valid state-issued driver’s license and clean driving record are required
  • Prior sales experience in a dealership or showroom setting is preferred
  • Excellent communication and negotiation skills
  • Ability to manage time and serve customers with little supervision
  • Bilingual English + Spanish is a plus