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Automotive General Manager Jobs in Santa Rosa, CA

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Carwash

General Manager

Rohnert Park, CA · On-site

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Carwash

General Manager

Santa Rosa, CA · On-site

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

Panera

General Manager

Novato, CA · On-site

Reporting to the Area Directors are the General Managers, who are the chief Cafe managers responsible for the overall running of their café. Aiding the management of the Cafe are Assistant Managers ...

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Automotive General Manager information

See Santa Rosa, CA salary details

$38.3K

$93.5K

$203.4K

How much do automotive general manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for automotive general manager in Santa Rosa, CA is $93,480.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $103,300.00 per year, depending on experience, location, and employer.

What does an automotive general manager do?

Automotive general managers work at car dealerships and oversee various departments to ensure the profitability of the dealership. In this role, you oversee the sales department, service and parts, and accounting and finance. Your responsibilities include motivating employees, planning events and promotions, and ensuring customer satisfaction. You also typically hire employees for upper-level positions like sales and service managers, plan goals for the dealership, oversee daily operations from an elevated perspective, and coordinate with staff members on record retention and financial analysis. Other duties include relationship building with both employees and customers. As an automotive general manager, you also adhere to the policies and procedures set out by the company, while making sure all employees do the same.

How does an automotive general manager typically collaborate with department managers to drive dealership success?

An Automotive General Manager works closely with department managers—such as sales, service, finance, and parts—to set goals, review performance metrics, and implement strategies that align with the dealership’s overall objectives. Regular meetings, cross-departmental initiatives, and open communication are key to ensuring all teams are aligned and working efficiently. This collaboration helps identify areas for improvement, resolve conflicts, and maintain high customer satisfaction. Building strong relationships across departments is essential for achieving sales targets and operational excellence.
More about Automotive General Manager jobs

What job categories do people searching Automotive General Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Automotive General Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Automotive General Manager jobs?

Cities near Santa Rosa, CA with the most Automotive General Manager job openings:

Automotive General Manager jobs near you
Infographic showing various Automotive General Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $93,480 per year, or $44.9 per hour.

General Manager (Santa Rosa)

Santa Rosa, CA • On-site

Holt Automotive Staffing
See more jobs at Holt Automotive Staffingexternal

$150K - $180K/yr

Full-time

Vision

Re-posted 25 days ago

Job description

2 days ago Be among the first 25 applicants

Holt Automotive Staffing provided pay range

This range is provided by Holt Automotive Staffing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $180,000.00/yr

Direct message the job poster from Holt Automotive Staffing

Automotive General Manager – New and Used Cars & Trucks

California | Car Dealer Group

Full-Time | Competitive Salary + Performance Bonus

Are you a driven, hands-on automotive leader ready to take full ownership of dealership operations? Our well-established, family-oriented dealer group in California is seeking an experienced General Manager to lead one of our new and used car and truck locations.

This store has a solid reputation, a dedicated team of 12 skilled technicians, and a loyal customer base. We're looking for a strategic thinker who can motivate staff, drive performance, and deliver exceptional customer satisfaction.

What You’ll Be Doing:

  • Oversee day-to-day dealership operations, including sales, service, and reconditioning.
  • Lead and inspire a team of sales professionals, service advisors, and technicians.
  • Manage inventory, pricing, and gross margins across used vehicle stock.
  • Set and monitor KPIs across departments to achieve volume, profit, and customer service goals.
  • Foster a strong workplace culture of accountability, teamwork, and high performance.
  • Ensure compliance with all regulatory requirements and internal policies.

What We’re Looking For:

  • Proven experience as a General Manager or GSM in the automotive industry.
  • Strong understanding of used car and truck operations (retail, reconditioning, F&I, etc.).
  • Exceptional leadership and communication skills.
  • Track record of hitting and exceeding performance targets.
  • Knowledge of dealership management systems (DMS/CRM) and reporting tools.
  • Hands-on, adaptable, and confident in decision-making.

What We Offer:

  • Competitive base salary + performance-based bonuses.
  • Supportive ownership with a long-term growth vision.
  • A team of 12 experienced technicians and excellent service capacity.
  • The opportunity to make a real impact in a small but growing group.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionManagement
  • IndustriesRetail Motor Vehicles

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