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Automotive General Manager Jobs in Santa Rosa, CA

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Carwash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Carwash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Cotati, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Car Wash

General Manager

Cotati, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

LUV Carwash

General Manager

Cotati, CA · On-site

$63K - $68K/yr

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager ... Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written ...

Goodwin Recruiting

General Manager

Santa Rosa, CA · On-site

We are seeking an experienced, driven and talented General Manager. Our client is a highly reputable local family-owned concept with a great work culture and an incredible team. This is an amazing ...

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All JobsAutomotive General JobsAutomotive General Manager JobsAutomotive General Manager Jobs in Santa Rosa, CA

Automotive General Manager information

See Santa Rosa, CA salary details

$38.3K

$93.5K

$203.4K

How much do automotive general manager jobs pay per year?

As of Aug 3, 2026, the average yearly pay for automotive general manager in Santa Rosa, CA is $93,480.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $103,300.00 per year, depending on experience, location, and employer.

How does an automotive general manager typically collaborate with department managers to drive dealership success?

An Automotive General Manager works closely with department managers—such as sales, service, finance, and parts—to set goals, review performance metrics, and implement strategies that align with the dealership’s overall objectives. Regular meetings, cross-departmental initiatives, and open communication are key to ensuring all teams are aligned and working efficiently. This collaboration helps identify areas for improvement, resolve conflicts, and maintain high customer satisfaction. Building strong relationships across departments is essential for achieving sales targets and operational excellence.

What does an automotive general manager do?

Automotive general managers work at car dealerships and oversee various departments to ensure the profitability of the dealership. In this role, you oversee the sales department, service and parts, and accounting and finance. Your responsibilities include motivating employees, planning events and promotions, and ensuring customer satisfaction. You also typically hire employees for upper-level positions like sales and service managers, plan goals for the dealership, oversee daily operations from an elevated perspective, and coordinate with staff members on record retention and financial analysis. Other duties include relationship building with both employees and customers. As an automotive general manager, you also adhere to the policies and procedures set out by the company, while making sure all employees do the same.

More about Automotive General Manager jobs
What job categories do people searching Automotive General Manager jobs in Santa Rosa, CA look for? The top searched job categories for Automotive General Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Automotive General Manager jobs? Cities near Santa Rosa, CA with the most Automotive General Manager job openings:
Automotive General Manager jobs near you
Infographic showing various Automotive General Manager job openings in Santa Rosa, CA as of July 2026, with employment types broken down into 84% Full Time, 12% Part Time, 3% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $93,480 per year, or $44.9 per hour.

Automotive General Sales Manager

Big O Tires and Services

Petaluma, CA • On-site

$80K/yr

Full-time

Re-posted 13 days ago

Job description

Benefits/Perks
  • Careers Advancement Opportunities 
  • Flexible Scheduling
  • Competitive Compensation
 Job Summary
Are you a natural leader? Do you have a strong work ethic and a knack for building rapport with customers? This may be the position you’ve been looking for! 
Our successful dealership is looking for an Automotive General Sales Manager to join our team. You will be responsible for developing and educating our sales department on best practices. This could include teaching the most effective ways to generate leads, provide thorough follow-up, and close deals. You will be responsible for hiring salespeople and providing leadership to ensure they meet their sales goals. 
It is important that the sales team is held to the highest ethical standards, and we expect you to support those standards and practices. If you have a proven track record of leading a successful sales team, we want to hear from you!
 
Responsibilities 
  • Recruit and hire salespeople for a variety of positions
  • Educate salespeople on the most effective ways to generate leads, provide thorough follow-up, and close deals
  • Oversee the dealership’s day-to-day activities, maintaining a high degree of employee morale 
  • Track prospective and existing customers using the company’s preferred CRM from initial contact to closing the deal and beyond
  • Foster high customer satisfaction with the car buying experience, encouraging referrals and repeat business
  • Track car sales on a regular basis and forecast future sales
Qualifications
  • High school diploma or GED is required, a Bachelor’s degree is preferred. 
  • A minimum of five years of car dealership experience, with at least one year in a management role, is preferred
  • Valid driver’s license required
  • Strong working knowledge of the automotive industry and any local, state, or federal regulations that affect vehicle sales and/or the automotive industry
  • Proficient in Microsoft Office and other basic computer programs
  • Strong leadership and interpersonal skills are required